How to start selling on Amazon Brazil?

Are you looking to expand your marketplace sales into new markets? There’s a huge opportunity for US Amazon sellers to list their products on Amazon Brazil and tap into significant sales volumes. The best part? You don’t need a local entity or have to manage international shipping, translations, customs, marketing, customer service, cancellations, or returns.

Keep reading to discover how!

Why sell on Amazon Brazil?

There is no doubt that Brazil remains one of the most attractive markets for U.S. sellers. With projected e-commerce volume of US$346bn in 2025 (PCMI), Brazil is the largest e-commerce market in Latin America, representing roughly 50% of the region’s total online sales, and ranking among the top 10 e-commerce markets globally. 

Amazon Brazil, launched in 2012 with eBooks and Kindle e-readers, expanded its marketplace in 2017 to include a wide range of categories such as books, electronics, home appliances, fashion, and sports. 

Today, Amazon Brazil operates 12 fulfillment centers across the country, including its largest facility in Carapicuíba, capable of processing up to 9,500 packages per hour, and attracts more than 123 million visitors per month. With fast-growing logistics capabilities and reduced fees for sellers, Amazon Brazil continues to be a key gateway for international brands seeking to reach Brazilian consumers.

Top selling categories on Amazon Brazil

Top-selling product categories on Amazon Brazil for international sellers include Beauty, Electronics, Toys & Games, Home & Kitchen and  Health & Household. These categories are popular because they are less saturated with local brands, allowing international sellers to introduce unique products and offer competitive pricing for better profit margins, especially for niche items like specialized beauty products, or vitamins.

Product Regulations & Compliance for U.S. Sellers on Amazon Brazil

Expanding your listings to Brazil requires careful attention to local rules and regulations. Here are some key aspects to consider:

Product Listings in Portugues

All product listings on Amazon Brazil must be in Portuguese, the country’s official language. Listings in other languages may be removed.

Tax Compliance Program

Under Brazil’s Remessa Conforme program, purchases up to USD 50 are exempt from import taxes. However, customers must declare their products and pay any applicable taxes before arrival to ensure smooth customs clearance.

Product Compliance Standards

Certain products on Amazon Brazil must meet specific certification standards. Sellers should ensure their products comply to avoid listing removal. It’s important to familiarize yourself with local regulations for full compliance. For example, if you sell Vitamins and Supplements, your products must comply with ANVISA regulations, which govern the sale of these items. Some ingredients are prohibited, and the rules are frequently updated. Electronics require approval from ANATEL for telecommunications or wireless products, including mandatory testing at accredited labs and an OCD certificate, in addition to INMETRO approval for low-voltage product safety.

Right of Regret in Brazil

In Brazil, consumers have a 7-day “right of regret” for online purchases, allowing them to cancel an order within 7 days of delivery. Sellers must refund the full purchase price, including shipping, and the product must be returned in its original condition.

How to Start Selling on Amazon Brazil

You may already be familiar with Amazon’s unified account for selling in Brazil and Mexico, but that doesn’t guarantee your products are ready for the Brazilian market. Compliance, regulatory requirements, and listing optimization can still create hurdles.

That’s where we come in. With nocnoc’s mega-stores, you can start selling on Amazon Brazil and 15+ other marketplaces in less than 48 hours. No matter your number of SKUs or business size, U.S. sellers become top sellers on Amazon Brazil from day one, gaining maximum exposure and high conversion rates.

It’s simple: enroll in our Seller Center, upload your product catalog, or integrate your store via multiple integration options. Our platform identifies products with strong potential for Brazil and ensures they are fully compliant with local regulations. Listings are automatically translated and optimized for the Brazilian market.

With our 360° solution, global sales feel like local sales. We handle international shipping, customs clearance, returns, cancellations, and post-purchase assistance. Hundreds of sellers have already seen positive results.

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