Father’s Day in Brazil: How to boost ecommerce sales

The arrival of August brings one of the most important days on Brazil’s e-commerce calendar, Father’s Day. Celebrated annually worldwide, this year in Brazil, Father’s Day falls on August 11th. It is an excellent opportunity for retailers and brands that sell men’s fashion, men’s grooming products, sports equipment, electronics, perfumes, watches, as well as other items in demand during this period, to increase the visibility of their catalogs and boost their sales.

Keep reading to discover why Father’s Day is a selling point for international sellers, what the most in-demand categories are, and the key factors that will help you succeed on this day.

Why is Father’s Day in Brazil a prime opportunity for retailers?

On this day families come together to honor fathers and father figures, often with gatherings and special meals. Gift-giving is a central part of the festivities. This celebration leads to a noticeable spike in online sales, as shoppers seek out the perfect gifts. 

According to a survey conducted by Globo, eight out of ten respondents said this date will always be an important occasion for the family. This year, it is expected that more than 55% of Brazilians will celebrate this day. In 2022 Brazilian commerce experienced its best Father’s Day since 2011 in terms of annual growth. According to Serasa Experian, sales in 2022 increased by 7% compared to 2021. 

E-commerce revenues reached $1.1 billion. With revenues close to those of Mother’s Day ($1.2 billion), this date has experienced growth in e-commerce over the past three years, and it is expected to continue growing in the future. The main reasons why people shop online on this day are the best prices (mentioned by 50% of this audience) and the greater variety of products available in e-commerce (40%). Therefore, there is a very favorable scenario for sales on Father’s Day 2024.

 What are the top-selling categories on Father’s Day?

For Father’s Day, as an international seller, it’s crucial to tailor your offerings to meet the specific demands of this occasion. Understanding local preferences and adjusting your product catalog with popular gifts for fathers can help capture consumer attention and boost sales. 

According to a survey by Globo, where they interviewed 1000 consumers about their gifting plans, 35% of them mentioned giving clothes, 24% said men’s perfumes (perfumes, cologne water, fragrances), 17% mentioned footwear, 12% grooming, and personal care products (barber kit, hair treatment kit, shavers, razers, facial creams, and others), 12% fashion accessories (wallets, belts, watches, and others), 11% sports (sportswear, supplements, and vitamins), and 6% electronics (smartwatches, tablets, electronic readers, voice assistant, soundbar, robot vacuum).

When to start selling for Fathers’s Day?

When planning to start selling for Father’s Day in Brazil through marketplaces, it’s crucial to begin early, as consumers tend to start searching for gifts well in advance. Initiating your listings and promotions at least 2 ahead allows you to capture early-bird shoppers looking for unique and thoughtful gifts. Leveraging targeted marketing campaigns and optimizing your product listings with Father’s Day-themed keywords can significantly enhance visibility and attract early buyers seeking the perfect gift for their fathers.

Sell in the easiest and fastest way this Father’s Day

Are you an international seller interested in starting selling your products in Brazil and boost your sales like never before this Father`s day but don’t know where to start? Don’t worry, nocnoc has developed a 360-degree solution that allows sellers to expand their products to Brazil and 4 other potential countries in ecommerce through over 15 leading marketplaces in Latin America. 

You don’t have to worry about anything; at nocnoc, we take care of everything, from international shipping, cancellations, translations, listing optimization, customer support, regulations, taxes, and marketing campaigns. All you have to do is wait for your sales to come in – it’s that easy!

What are you waiting for? Start selling in Brazil this Father`s day and watch your cross border business grow. Sign up today to get started.