Key Marketplaces in Latin America to Sell on Black Friday and Buen Fin 2024

As we approach two of the most significant shopping events in Latin America—Black Friday on November 29 and Buen Fin from November 15 to 18—it’s essential for sellers to identify the top marketplaces in Latin America to sell during these events. These platforms drive substantial consumer spending and offer international brands unparalleled opportunities to expand their reach and boost sales.

This article explores the primary marketplaces to target for increasing sales during Black Friday and Buen Fin 2024, alongside the exciting promotions that each marketplace is offering to help sellers enhance their visibility and sales.

The Growing E-commerce Landscape in Latin America

The e-commerce market in Latin America has witnessed impressive growth, especially in the wake of the pandemic, which introduced millions of new consumers to online shopping. Today, the region boasts over 300 million digital buyers, with a market valued at more than $500 billion USD in 2023, projected to grow by over 15% by 2027.

Brazil and Mexico lead the e-commerce sector, comprising 54% and 17.7% of the market share, respectively. Other countries like Argentina, Colombia, and Chile are also emerging as key players. The strong demand for diverse products, combined with limited local availability, makes Latin America an attractive destination for international sellers.

Top Marketplaces in Latin America to Target for Black Friday and Buen Fin Sales

1. Amazon (Mexico and Brazil)

Amazon is a major player in Latin America’s e-commerce landscape, especially during peak shopping events like Black Friday and Buen Fin. With a wide range of products and extensive reach, Amazon’s platform is well-positioned to draw shoppers looking for significant deals.

Promotions for Sellers:

• Black Friday Sales (November 29th): Amazon hosts major Black Friday sales with broad discounts available to all customers, giving sellers a chance to drive substantial traffic and sales.
• Exclusive Discounts for Prime Members: Prime members often receive exclusive perks, such as early access to lightning deals and additional discounts not available to regular customers, allowing sellers to target an engaged audience.
• Extended Promotions: Amazon extends its promotional period beyond Black Friday, allowing sellers to capitalize on consumer interest for an extended time frame, increasing visibility before and after the main event.

2. Mercado Libre

Mercado Libre is the largest e-commerce platform in Latin America and an essential marketplace for sellers targeting customers in Brazil, Mexico, and other Latin American countries. Its massive audience base and promotional efforts make it an ideal platform for peak shopping periods.

Promotions for Sellers:

• Warm-Up Black Friday (from October): Early Black Friday campaigns in October help build anticipation, allowing sellers to warm up their audience and build excitement leading up to the big day.
• Black Friday Sales (November 29th): Mercado Libre ramps up discounts and promotional activities to attract millions of shoppers on Black Friday. This high-traffic day allows sellers to reach a larger audience and maximize their sales.
• Buen Fin 2024 (November 15-18): During Buen Fin, sellers can participate in tailored promotional campaigns to increase sales, benefiting from Mercado Libre’s heightened consumer traffic and promotional support.

3. Magazine Luiza (Magalu)

Magazine Luiza, popularly known as Magalu, is a significant player in Brazil’s e-commerce market, excelling in electronics, home goods, and consumer electronics. With its online and offline presence, Magalu is especially effective at engaging shoppers during peak sales seasons.

Promotions for Sellers:

• Black Week or Black November for Clients: Throughout November, Magalu offers exclusive promotions leading up to Black Friday, encouraging early shopping among its clients, particularly its Gold clients, who benefit from early access to discounts. Sellers can take advantage of this early traffic to increase visibility.
• Black Friday Offers (November 29th): On Black Friday, Magalu highlights special deals across its platform, giving sellers an opportunity to reach Brazil’s engaged shopping audience at the peak of the holiday shopping season.

4. Walmart Mexico

Walmart Mexico plays a significant role during Buen Fin, leveraging both its e-commerce and physical stores to provide a seamless shopping experience. Its strong brand and promotional campaigns make it a favorite among Mexican consumers.

Promotions for Sellers:

• Exclusive Deals: Walmart Mexico offers considerable discounts and bundle deals during Buen Fin, enabling sellers to showcase their products effectively to a broad customer base.
• Marketing Campaigns: Walmart’s targeted advertising initiatives during Buen Fin allow sellers to gain additional exposure, drawing in high traffic and giving sellers a platform to reach more customers.

5. Coppel

Coppel is a well-known Mexican retailer with a strong presence in e-commerce, especially during Buen Fin, when it attracts a budget-conscious audience with installment payment options.

Promotions for Sellers:

• Black Friday Preview: This early campaign lets sellers start engaging with customers even before Black Friday, driving early visibility and awareness.
• Official Buen Fin: During the official Buen Fin period, Coppel amplifies consumer interest with steep discounts and various promotions, offering sellers an effective platform to promote their deals.
• Cyber Coppel: This post-Buen Fin online event allows sellers to continue promoting their products with appealing discounts and offers, extending the shopping momentum from previous campaigns.

6. Carrefour

Carrefour is a key player in Brazil’s e-commerce market, especially active during Black Friday, when it attracts shoppers with attractive pricing and special promotions.

Promotions for Sellers:

• Discount Offers: Carrefour implements wide-ranging discounts across several categories during Black Friday, encouraging sellers to join in the promotions and increase their visibility.
• Black Friday Special Events: The platform hosts special campaigns on Black Friday, focusing on promoting products from participating sellers to a large and engaged audience.

Essential Strategies for Success on Black Friday and Buen Fin in Latin America

To effectively navigate the competitive landscape of Black Friday and Buen Fin on these platforms, consider these key strategies:

• Optimize Product Listings: Include relevant keywords, clear and attractive images, and compelling descriptions to stand out.
• Leverage Marketplace Promotions: Take full advantage of each marketplace’s promotional offers to enhance visibility and draw in more customers.
• Plan Logistics in Advance: Ensure reliable shipping options and adequate inventory to handle the anticipated increase in demand during these peak shopping periods.

Access 15+ Marketplaces in Latin America for Black Friday and Buen Fin!

As an international seller looking to succeed during Latin America’s peak season, nocnoc provides the ultimate solution. With nocnoc, you can access the top marketplaces in Latin America to sell on Black Friday and Buen Fin, including platforms in Brazil, Mexico, Argentina, Colombia, and Chile. The best part? A single nocnoc account connects you to over 15 leading e-commerce marketplaces, enabling you to start selling in less than 48 hours.

nocnoc takes care of everything—from international shipping and catalog publishing to optimizing your listings, handling translations, providing customer support, managing regulations and taxes, and launching marketing campaigns that drive your sales to new heights. 

Ready to seize the opportunities of Black Friday and Buen Fin in 2024? Sign up today and take your cross-border business to the next level.