Sell in Latin America: Tapping Into the Next Big Market of 2025

Latin America is quickly becoming the next big opportunity for U.S. sellers looking to expand into new markets. Indeed, the demand for online shopping is skyrocketing, and cross-border commerce is growing rapidly. This region offers incredible potential for brands ready to sell in Latin America and go global. As consumers in the region increasingly turn to e-commerce for their shopping needs, they are looking beyond local products. As a result, this opens the door for international sellers to seize the opportunity.

Looking ahead to 2025, the digital landscape in Latin America is transforming at an impressive pace. Therefore, the time is now for U.S. brands to tap into this thriving market. The demand for global products has never been stronger. To learn more, continue reading to discover how to tap into Latin America’s growing e-commerce market and boost your cross-border sales in 2025.

Latin America’s growing e-commerce landscape

Expanding your business to Latin America offers more than just market growth—it opens doors to one of the fastest-growing e-commerce regions. By 2026, cross-border e-commerce in Latin America is projected to reach $114.6 billion. This growth is being driven by major players like Brazil and Mexico, which account for over 70% of the market. At the same time, emerging players such as Colombia, Argentina, and Chile are fueling significant growth. As a result, this highlights the region’s dynamic potential for international sellers looking to sell in Latin America.

With a population of 650 million and 80% internet penetration, Latin America is primed for online shopping. Moreover, shared cultural ties between the U.S. and Latin America give American brands a natural edge. This connection makes it easier for U.S. businesses to engage with local consumers. Furthermore, the region’s growing adoption of digital payments and increasing financial inclusion also boosts the market’s potential. As a result, strong demand for international products positions Latin America as a “blue ocean” for U.S. sellers. Despite having over 351 million active online consumers, less than 5% of marketplace sellers in key markets like Brazil are cross-border sellers. Therefore, the opportunity is immense, and competition remains limited for those ready to sell in Latin America.

Navigating Latin America’s Unique Challenges

Expanding into Latin America offers immense potential but requires overcoming key complexities. Unlike the U.S., where marketplaces like Amazon dominate, the region’s e-commerce landscape is fragmented. For instance, Brazil alone hosts five major marketplaces and around 15 across the region. Consequently, managing inventory, pricing, and customer support across platforms in both Portuguese and Spanish adds to the operational demands.

Moreover, local payment preferences also add a layer of complexity. For example, in Brazil, less than 25% of e-commerce transactions use credit or debit cards. Instead, most rely on methods like Pix or Boleto Bancário. Therefore, U.S. sellers need localized solutions to handle these payment preferences effectively.

The Role of Localization

Latin America’s diversity means a one-size-fits-all approach won’t work. Each country has distinct economic cycles, consumer behaviors, and regulations, requiring a localized strategy and long-term commitment. Despite challenges, Brazil, the region’s largest economy, is a key entry point, offering improved cross-border operations through initiatives like Remessa Conforme.

Latin American consumers value American brands and are often willing to pay a premium for cross-border products. With the right partners and infrastructure, U.S. sellers can succeed without establishing a physical presence, unlocking the region’s vast e-commerce potential to sell in Latin America.

Cross-border opportunities for international merchants looking to sell in Latin America

Latin America is experiencing a surge in demand for international brands, particularly from the United States. By entering this vibrant market, you gain access to a consumer base eager for diverse products. These products are often unavailable locally, creating a significant opportunity. In 2022, the cross-border online market saw remarkable growth, expanding by nearly 45%. This was a significant jump compared to the domestic e-commerce growth of 36%.

This upward trend is set to continue. International online sales are expected to grow at an average of 34% annually through 2025. Meanwhile, overall e-commerce is projected to grow at 25%. As the cross-border share of e-commerce increases from 13% to 16%, the improving logistics and e-commerce infrastructure are making it easier for international sellers to connect with consumers.

By utilizing marketplaces like Mercado Libre, Amazon, and Magalu, you can overcome entry barriers and capitalize on this expanding demand. With a tech-savvy, young population eager for innovation, now is the perfect time to invest in Latin America’s e-commerce landscape. Engaging with this promising consumer base will set you up for success in the region.

Key markets to watch in 2025 to sell in Latin America

Brazil

Brazil stands as the tenth largest e-commerce market globally and is the largest in Latin America, with its market expected to reach $52 billion in 2024. This expansive market is driven by a population of over 217 million consumers who are increasingly embracing online shopping. Brazil’s e-commerce sector is anticipated to grow at an annual rate of 27%, highlighting the potential for significant opportunities for international sellers looking to sell in Latin America. Remarkably, more than 68% of online shoppers in Brazil have made cross-border purchases, indicating a strong inclination towards exploring global products and brands.

Mexico

Mexico is currently experiencing the fastest-growing e-commerce market in the world, supported by a vibrant population of over 128 million people. As the second-largest economy in Latin America, Mexico boasts a substantial market size of $29 billion, with an impressive annual growth rate exceeding 34%. With 8 out of 10 Mexicans actively making cross-border purchases, the opportunities for global brands to establish a presence in this dynamic market are immense.

Colombia 

Colombia ranks as the third largest e-commerce market in Latin America, with substantial improvements in its digital commerce landscape over recent years. As of 2023, there are approximately 39.34 million internet users in Colombia, which represents about 75.7% of the country’s population. The market value of e-commerce in Colombia exceeds $22 billion, with an expected annual growth rate of 27%. Additionally,

Chile

In Chile, the e-commerce landscape is thriving, with nearly 12 million consumers engaging in online shopping. The size of the e-commerce market in Chile exceeds $34 billion and is projected to grow at an annual rate of 18%. This growth is fueled by a tech-savvy population that embraces digital shopping experiences, creating exciting opportunities for brands looking to expand their reach in the region.

Argentina

Argentina, with a population of 46 million, has the third-largest market in Latin America and boasts an impressive internet penetration rate of 93.5%. In 2023 alone, the country saw nearly 1.5 million new online buyers, bringing the total number of users to over 23 million. Notably, 8 out of 10 adults in Argentina are active participants in online shopping, demonstrating a robust market for e-commerce. The market size in Argentina is currently valued at $19 billion, with expectations of an annual growth rate exceeding 20%. This makes Argentina an attractive destination for international sellers aiming to tap into the region’s growing e-commerce potential.

Entering Latin America through marketplaces in 2025

As Latin America’s e-commerce sector continues to grow rapidly, marketplaces offer international sellers an effective way to tap into this promising market. Ninety percent of regional sales come from five countries: Brazil, Mexico, Chile, Colombia, and Argentina. Marketplaces like Amazon, Mercado Libre, and Magalu dominate the landscape, making up a large portion of online sales. In contrast to the U.S., which has a single dominant player, Amazon, the situation in Latin America is different. Sellers need to be present on at least six to eight platforms. This is necessary to cover about 80% of the market share.

Selling through these established platforms offers significant advantages:

• Established trust: Renowned marketplaces like Amazon, Mercado Libre, and Magalu already have strong consumer trust. This benefits your brand’s credibility.
• Expansive reach: Marketplaces connect you with a vast audience across Latin American countries. Consumers are eager for international products.
• Localized marketing strategies: Tailored marketing tools help you promote your products effectively to local audiences, increasing your chances of success.
• Valuable consumer insights: Analytics and data from marketplace platforms help you understand consumer behavior, allowing you to optimize your offerings.
• Lower risk profile: Entering through established marketplaces reduces risks like regulatory challenges and cultural differences, ensuring a smoother transition.

Sell in the Latin American Market in 2025!

Ready to explore the opportunities Latin America has for your cross-border business in 2025? nocnoc has the ideal solution for you. We developed a strategy that allows sellers to expand their products into the top 5 fastest-growing e-commerce countries, including Mexico, Brazil, Argentina, Colombia, and Chile, through over 15 leading marketplaces in the region.

The best part? You don’t have to worry about anything; at nocnoc, we take care of everything, from international shipping, cancellations, translations, listing optimization, customer support, regulations, taxes, and marketing campaigns. All you have to do is wait for your sales to come in – it’s that easy!

What are you waiting for to make Latin America your next big market? Sign up now and boost your sales like never before!