The Ultimate eCommerce Calendar for Latin America in 2025

Planning your sales strategy for 2025? A well-structured eCommerce calendar is essential, especially for international sellers looking to succeed in Latin America. It helps ensure your promotions align with key cultural and commercial events, maximizing your reach and revenue potential.

In this article, we’ll provide a snapshot of the most important shopping events in Latin America for 2025. For the complete calendar and more insights, download our exclusive eCommerce Calendar 2025!

Key Dates to Keep in Mind

January 6: Día de los Reyes (Three Kings’ Day)

This popular gift-giving holiday, celebrated particularly in countries like Mexico, Colombia, Chile and Argentina, marks the end of the holiday season. It’s a prime time to promote toys, gadgets, and family-oriented products. In recent years, sales for this holiday have grown significantly, making it an unmissable opportunity for online sellers.

February 14: Valentine’s Day

Known as a day of love and friendship across Latin America, Valentine’s Day is perfect for marketing jewelry, perfumes, chocolates, and personalized gifts. Mexico alone saw a 26% increase in Valentine’s sales in 2024, highlighting the event’s eCommerce potential.

March 15: Consumer Day in Brazil

Brazil’s Consumer Day is a standout event for discounts and promotions, driving millions in eCommerce sales. Electronics, appliances, and fashion are among the top categories.

May: Hot Sale in Mexico

As one of Mexico’s largest online shopping events, Hot Sale drives immense traffic for electronics, fashion, and beauty products. In 2023, it generated $1.75 billion, showing year-over-year growth in consumer participation.

June 12: Dia dos Enamorados (Brazil’s Valentine’s Day)

This romantic holiday in Brazil (Dia dos Enamorados) offers sellers opportunities to market luxury items like jewelry, cosmetics, and fashion. Spending for this event reached over $4.3 billion in 2024.

October 12: Children’s Day in Brazil

One of Brazil’s most significant shopping events outside the holiday season, Children’s Day focuses on toys, games, and educational products. E-commerce sales have been growing steadily for this holiday.

November: Black Friday & Cyber Monday

Black Friday and Cyber Monday have become huge in Latin America, particularly in Brazil and Mexico, driving record-breaking sales in electronics, fashion, and home goods.

Want the Full Guide?

These are just a few highlights! Latin America offers a wealth of opportunities year-round, from Valentine’s Day to local events like Día del Niño in Mexico and Father’s Day in Brazil.

For the complete calendar with detailed insights, including top-selling categories and market trends, download our free eCommerce Calendar 2025 now and ensure your business stays ahead in this dynamic market.