Why U.S. Sellers Shouldn’t Miss Consumers Day in Brazil

Consumers Day, or Dia do Consumidor, is rapidly becoming one of the most significant shopping events in Brazil. Celebrated on March 15th each year, this day is akin to Black Friday in its impact on the retail landscape. Originally created as a way to honor consumers’ rights, it has evolved into a major opportunity for Brazilian shoppers to access special promotions and discounts. As the e-commerce market in Brazil continues to grow, selling online in Brazil during Dia do Consumidor has become an essential strategy for international brands looking to expand.

Keep reading to discover how you can leverage Consumers Day to maximize your sales in Brazil and gain a competitive edge in one of the fastest-growing e-commerce markets in Latin America.

Why Brazil is a Key Market for U.S. Sellers

Brazil stands as the tenth largest e-commerce market globally and the biggest in Latin America. In 2024, it reached an impressive $81.74 billion in retail e-commerce sales, according to eMarketer. This places Brazil at the forefront of the region’s online shopping boom. It also presents significant opportunities for international sellers who want to sell in Brazil. The Brazilian consumer base is massive, with over 100 million digital buyers actively engaging in online shopping.

For U.S. sellers, Brazil offers a dynamic market driven by strong demand for international products. Categories like electronics, beauty, fashion, and toys perform exceptionally well. As the e-commerce sector in Brazil continues to grow at an annual rate of 27%, the potential for expansion is immense. Additionally, more than 68% of online shoppers in Brazil have made cross-border purchases. This trend is a golden opportunity for U.S. sellers to expand their reach and tap into the purchasing power of Brazilian consumers through Brazilian marketplaces like Mercado Livre, Magalu, and Carrefour.

Consumers Day: A Golden Opportunity for Sellers

During Consumers Week 2024, which took place from March 11th to 17th, online sales soared. A total of 1.3 million products were sold through virtual stores, generating $17.6 million in revenue—a remarkable 44% increase compared to $12.2 million in 2023. On Consumers Day alone, sales reached $3.2 million, showcasing the immense potential of this event. These figures were reported by Nuvemshop.

Popular product categories included hair care items, perfumes, fashion, health and beauty products, and accessories, highlighting key opportunities for international sellers who want to sell online in Brazil. The average purchase value was $48.80, reflecting strong consumer interest and spending power. In terms of payment methods, credit cards were the most popular, accounting for 49% of transactions. Meanwhile, Brazil’s instant payment system, PIX, saw a surge in usage, growing from 34% of total payments in 2023 to 42% in 2024.

Consumers Day is not just a shopping event—it’s a golden opportunity to connect with millions of eager Brazilian shoppers, increase visibility, and maximize profits by selling through a Brazilian marketplace.

How to Prepare for Consumers Day in Brazil

To make the most of Consumers Day in Brazil, focus on these key strategies:

• Select High-Demand Products: Prioritize categories like fashion, beauty, health, and electronics, which are top sellers during this event.
• Optimize Listings for Brazil: Use localized translations, compelling visuals, and accurate descriptions tailored to Brazilian shoppers.
• Partner with Top Marketplaces: List your products on leading platforms like Mercado Livre, Amazon, Magalu, Americanas, and Carrefour. This strategy will significantly increase your reach and visibility, helping you attract a larger customer base across Brazil.
• Plan Competitive Pricing and Promotions: Align your prices with market trends to stay competitive. Additionally, take advantage of the extensive marketing campaigns run by local marketplaces, which can boost your sales and brand awareness.
• Streamline Logistics and Payments: Ensure fast shipping and easy returns. Offering popular payment options like credit cards and PIX will also create a seamless shopping experience, increasing customer satisfaction and trust in your brand.

Top Categories and Shopping Trends for Consumers Day in Brazil

According to a survey conducted by CNN Brazil, the following categories are the most sought after by Brazilian consumers during Consumers Day:

• 26.4%: Pharmacy items, beauty products, and perfumes
• 48%: Clothing, footwear, and accessories
• 39.8%: Home appliances
• 37.3%: Food and beverages
• 35.7%: Electronics

Additionally, most shoppers begin searching for discounts, promotions, and special offers 15 days before Consumers Day (March 15). This early interest makes it crucial for sellers to prepare their promotions and highlight their best deals well in advance.

By capturing these early-bird shoppers, you can maximize visibility and sales potential during this competitive shopping period. Setting up your discounts early not only ensures that your products appear in searches but also positions your brand as a top choice for those eager to find the best deals ahead of the event.

Expand Your Sales to Brazil for Consumers Day!

Are you ready to seize the incredible opportunities Consumers Day in Brazil has to offer? With millions of eager shoppers searching for the best deals, now is the time to position your products at the forefront of this booming market. With nocnoc’s 360-degree solution, you can expand your reach to Brazil and beyond, including Mexico, Argentina, Colombia, and Chile, across 15+ leading marketplaces like Amazon Brazil, Mercado Livre, Carrefour, and Magalu.

We handle it all—international shipping, catalog publishing, optimized listings, translations, customer support, regulations, taxes, and powerful marketing campaigns. All you need to do is watch your sales grow!

Start now and tap into the immense potential of the Latin American market. Sign up today and let nocnoc make your cross-border success seamless!