Mercado Libre Reveals Key Insights on How to Boost Your Beauty Sales in Latin America

Looking to boost your beauty sales in Latin America? At our “Boost Your Beauty Sales in LATAM” workshop, top beauty sellers and brands uncovered exclusive strategies. Mercado Libre and Nemeshop shared key insights to help businesses grow in this competitive market. This fast-growing industry is full of opportunities. We revealed essential trends and marketplace strategies that can take your beauty business to the next level. To stay ahead, brands must understand consumer behavior and optimize their marketplace presence. From the hottest shopping behaviors to expert tips on increasing visibility, these insights are a must. Any international beauty brand looking to expand in LATAM can benefit from them.

Keep reading to explore Mercado Libre’s insights on beauty sales in Latin America, how nocnoc can guide your journey into the region, and actionable steps to supercharge your sales.

The Growing Opportunity in LATAM’s Beauty Market

Latin America’s beauty market is a hotspot for brands looking to expand globally. In fact, the beauty and personal care market in the region is projected to reach $72.45 billion by 2032. As a result, it is one of the fastest-growing beauty markets in the world. Moreover, fueled by a growing middle class, increased disposable income, and broader internet access, e-commerce is booming in the beauty sector. Consequently, more consumers are shopping online for their favorite beauty products, creating a surge in demand.

Several key factors contribute to this growth in LATAM. Consumers seek high-quality, sustainable, and personalized options. Additionally, they look for international brands that offer exclusivity and variety not readily available locally. Whether they prefer affordable or premium price points, buyers want diverse beauty choices that match their needs.

According to recent reports, LATAM’s beauty market has outpaced others globally. Specifically, the sector grew by 17% from 2022 to 2023, making it the second-fastest-growing region in retail beauty sales. Notably, a McKinsey & Company study highlights that Brazil and Mexico lead this expansion, dominating the beauty and skincare industry in Latin America.

Mercado Libre Game Changing Insights: Beauty Market Trends and Opportunities in Latin America

Mercado Libre’s beauty category has emerged as one of the most dynamic sectors, offering tremendous opportunities for brands seeking to sell beauty products in Latin America. “Buyers in this category are engaging deeply, spending 2X more time navigating beauty products compared to other categories. Additionally, 70% of searches are for generic terms, indicating a broad exploration of products and a great opportunity for brands to optimize for these common search queries,” explained Ximena Hacelas Bravo, Head of Cross Border Trade at Mercado Libre, during the workshop.

As brands look to expand, understanding the key trends driving beauty sales in Latin America is essential. According to Mercado Libre, the beauty categories expected to see the highest growth in 2025 include:

• Skin Care
• Fragrances
• Hair Care
• Professional Beauty
• Electro Beauty
• Makeup

Skin care and sun care are dominating search trends. Consumers are increasingly looking for products that help maintain healthy, glowing skin. Notably, sunscreen bars have gained popularity. This shift reflects a growing preference for convenient and eco-friendly solutions. Furthermore, K-Beauty remains one of the most influential trends in the region. Many brands now offer comprehensive skincare routines that cover every essential step. Buyers are actively searching for high-quality products that deliver visible results.

One key takeaway from Mercado Libre’s insights is the rising demand for eco-friendly and cruelty-free beauty. Currently, 41% of buyers prioritize these values when making purchasing decisions. This trend presents a strong opportunity for brands that align with sustainability. By catering to the increasing demand for ethical products, companies can strengthen customer loyalty. In a competitive market, sustainability is becoming a key differentiator.

Insights from nocnoc: How to Leverage Marketplaces for Success

At nocnoc, we’ve witnessed this explosive beauty e-commerce growth firsthand. In 2024, we saw a 242% increase in the beauty category compared to the previous year, with 37% of our total sales coming from beauty products. “One of the driving forces behind this surge is the growing influence of social media—where self-care content is flooding platforms, with consumers frequently sharing tips on everything from selecting the perfect fragrance to skincare routines and luxurious bath experiences,” said Karo Nogueiral, Head of Channels at nocnoc. 

For international brands looking to expand, building a strong marketplace presence is essential to boosting beauty sales in Latin America. To succeed in this fast-growing market, here are key insights to maximize your brand’s impact.

How nocnoc Helps Brands Expand into LATAM’s Beauty Market

Localization Is Key:
To succeed in LATAM, it’s essential to localize your approach. This goes beyond simple translation—it’s about aligning your brand’s messaging, product listings, customer service, and marketing strategies with local preferences and culture. Karol emphasized that beauty trends vary across the region, so a personalized strategy is crucial. At nocnoc, we assist brands in adapting their presence to each local market, ensuring that products connect with consumers and foster brand loyalty.

Optimizing Logistics:
Selling in LATAM requires addressing the region’s unique logistics challenges, including shipping delays, customs procedures, and returns. Efficient fulfillment and timely delivery, especially during high-demand periods like Black Friday, are critical. nocnoc helps brands navigate these complexities with optimized logistics solutions, ensuring smooth operations and enhanced customer satisfaction.

Maximizing Marketplace Partnerships:
To maximize success, international brands must establish a strong presence on leading Latin American marketplaces like Mercado Libre. As Karol pointed out, building relationships with these platforms can increase a brand’s visibility and sales in LATAM. At nocnoc, we specialize in helping brands navigate LATAM’s most important platforms, ensuring they reach the right audience and generate sales.

Success in Latin America: Nemeshop’s Journey with nocnoc and Key Insights for Expanding in the Region

Patricia and Florencia from Nemeshop shared their journey of expanding into the Latin American beauty market. Initially, Nemeshop started as a physical store in Miami, but over five years ago, they transitioned to an online business. Their desire to expand into Latin America was driven by the market’s potential, but they faced challenges, especially with logistics and finding an efficient courier service to ship products.

As their business continued to grow, nocnoc emerged as a key partner. “After listing our products on nocnoc, we experienced rapid sales growth. Unlike other platforms where it took time to stabilize sales, nocnoc delivered quick results, with daily sales almost immediately after uploading their products,” said Patricia, Head of Marketing at Nemeshop.

Their advice to other sellers looking to expand into Latin America emphasizes the importance of understanding local trends and being able to quickly offer what’s popular, particularly those products that resonate on social media. “Finding the right platform, like nocnoc, which can handle logistics and offer broad market access, was crucial for their success,” added Patricia.

Unlock the Beauty Market in LATAM: Your Path to Success with nocnoc

The beauty market in Latin America is growing rapidly, and now is the perfect time for international brands to take advantage of this dynamic opportunity. With support from nocnoc, you can overcome the complexities of cross-border selling and unlock the full potential of the region’s top e-commerce markets, including Brazil, Mexico, Argentina, Colombia, and Chile. Whether it’s managing logistics, navigating local regulations, or optimizing your listings, nocnoc provides all the tools you need to thrive in Latin America.

By partnering with nocnoc, you gain access to over 15 leading marketplaces across Latin America, including the renowned Mercado Libre. This means you can expand your brand presence across multiple platforms with ease, reaching millions of potential customers across the region.

Don’t miss out on the chance to expand your beauty brand into one of the fastest-growing markets in the world. With nocnoc by your side, you’ll be able to reach more customers, boost your sales, and take your business to new heights.

Ready to grow your beauty brand in LATAM? Watch the full workshop on YouTube here and sign up today to learn how we can help you navigate the region and boost your sales.