Hot Sale Mexico 2025: The Ultimate E-Commerce Event for International Brands

Hot Sale in Mexico is one of the most significant e-commerce events in the country, attracting millions of online shoppers each year. This year, Hot Sale will take place from May 26 to June 3, offering international sellers an unparalleled opportunity to connect with Mexican consumers. With exclusive deals, flash sales, and special promotions, Hot Sale has become a must-participate event for brands looking to expand their presence in Mexico’s thriving digital marketplace.

Continue reading to discover how you can make the most of this incredible opportunity and boost your sales in Mexico during Hot Sale 2025!

What is Hot Sale in Mexico?

Hot Sale is Mexico’s largest annual online sales event, and it has quickly become a cornerstone of the country’s e-commerce landscape. Organized by the Asociación Mexicana de Ventas Online (AMVO), Hot Sale brings together the biggest brands and online retailers to offer exclusive discounts and promotions to millions of shoppers across the nation. Taking place from May 26 to June 3, 2025, this event attracts tech-savvy consumers who are eager to shop online and take advantage of the best deals of the year.

Since its inception, Hot Sale has grown exponentially, evolving into a massive event that competes with other major sales events worldwide, like Black Friday and Cyber Monday. With participation from leading e-commerce platforms such as Amazon, Mercado Libre, Walmart, and many more, Hot Sale is an unmissable opportunity for international sellers to enter the Mexican e-commerce market.

The event attracts millennials, Gen Z, and other tech-savvy consumers looking for the best online shopping deals in Mexico. It’s a perfect opportunity for brands that want to increase cross-border sales and reach Mexican shoppers from the U.S. or anywhere in the world.

Why Should International Sellers Participate in Hot Sale?

In 2024, Hot Sale generated over $1.61 billion in sales, with more than 12 million Mexicans making purchases during the event. This massive surge in consumer spending is a clear indicator of the potential success you can achieve by participating. In fact, Hot Sale attracted over 220 million visits to the websites of participating merchants, showcasing the incredible traffic the event drives.

The average transaction value during Hot Sale 2024 was approximately $133, which indicates a healthy purchasing power among consumers, particularly for those purchasing online. Furthermore, 47% of internet users reported making a purchase during the event, with the most popular platforms being Mercado Libre, Amazon, Liverpool, Walmart, and Coppel.

One of the standout trends is the shift towards digital shopping, as 6 out of 10 buyers in 2024 chose to shop exclusively online, with 30% opting for an omnichannel shopping experience. This makes Hot Sale the ideal event for international brands looking to maximize their exposure in Mexico, as it allows them to connect with millions of online shoppers who are ready to buy.

Top-Selling Categories

Every year, Hot Sale Mexico becomes a hotspot for deals across key categories that perform especially well in the Mexican digital market:

• Fashion (35%): Clothing, shoes, and accessories led sales, with shoppers looking for trendy and discounted apparel.
• Beauty & Personal Care (21%): Skincare, cosmetics, and self-care essentials remained in high demand, especially for premium and international brands.
• Computers, Tablets & Smartphones (19%): Tech-savvy shoppers seized Hot Sale deals to upgrade their devices, driving strong sales in this category.
• Audio, TV & Video (19%): Speakers, smart TVs, and entertainment systems were top choices as consumers invested in home entertainment.
• Small Home Appliances (17%): Coffee makers, blenders, and air fryers saw high demand as shoppers prioritized convenience in their daily routines.

Key Strategies to Drive Sales

Succeeding in Hot Sale requires more than just listing your products—you need a well-planned strategy to maximize visibility and conversions. Here are the key tactics to help you stand out and boost sales during this massive e-commerce event.

1. Sell on Leading Marketplaces

Take advantage of Mexico’s top online shopping platforms, including Mercado Libre, Amazon, Walmart, Liverpool, and Coppel. These marketplaces attract millions of shoppers during Hot Sale, providing international sellers with a powerful opportunity to reach a broad audience and leverage built-in marketing tools.

2. Optimize Your Listings

Ensure your products are ready to capture attention and convert visitors into buyers. Focus on:

• Compelling product descriptions tailored to the Mexican market.
• High-quality images that showcase your products in detail.
• Relevant keywords that align with how local consumers search for deals.

3. Offer Competitive Discounts & Exclusive Promotions

Shoppers actively seek out the best deals before and during Hot Sale. Stand out by:

• Providing limited-time discounts to create urgency.
• Offering bundle deals or free shipping to increase perceived value.
• Highlighting exclusive Hot Sale offers to attract more traffic.

4. Invest in Advertising for Maximum Visibility

Boost your product visibility with marketplace-sponsored ads on platforms like Amazon, Mercado Libre, Walmart, Liverpool, and Coppel to reach millions of active shoppers during Hot Sale.

5. Plan Ahead—Shoppers Start Looking for Deals Early

Many buyers begin browsing for offers before Hot Sale officially starts. Ensure your promotions, listings, and ads are ready well in advance to capture early interest and drive conversions from the start.

How nocnoc Can Help You Succeed in Hot Sale!

Want to sell during Hot Sale Mexico but not sure where to start? No worries—nocnoc has the perfect solution for you. With nocnoc, you can expand into Mexico and four other high-potential Latin American markets—Brazil, Argentina, Colombia, and Chile—through 15+ leading marketplaces in less than 48 hours. Plus, you won’t just boost your sales during Hot Sale—you’ll also capitalize on major e-commerce events like Black Friday, Buen Fin, and Cyber Monday.

But that’s not all. With nocnoc, you don’t have to worry about a thing. We handle everything—from international shipping, catalog publishing, and listing optimization to translations, customer support, tax compliance, and high-impact marketing campaigns—so you can focus on growing your business while we take care of the rest.

Don’t wait! Start selling in Mexico for Hot Sale now. Sign up today and get started.