How Brands Use AI to Scale Their Catalog on International Marketplaces

In today’s fast-paced e-commerce world, Artificial Intelligence (AI) is transforming how businesses operate. It enables brands to scale and thrive like never before. As international marketplaces such as Amazon, Mercado Libre, Walmart, and others gain importance in global expansion strategies, leveraging AI has become a game-changer. It helps businesses reach wider audiences and grow cross-border sales more efficiently. From automating product listings to optimizing pricing strategies, AI provides a powerful toolkit. It streamlines catalog management, enhances product visibility, and boosts sales across multiple platforms.

Continue reading to discover how brands are using AI to scale their catalogs on international marketplaces. Learn how nocnoc can help you tap into this global opportunity.

The Role of AI in E-Commerce

AI is revolutionizing industries by enabling automation, enhancing personalization, and driving smarter, data-backed decision-making. In e-commerce, AI is enhancing every stage of the sales process, from product listings and customer interactions to inventory management and beyond. This transformation is making e-commerce businesses more efficient, scalable, and responsive to customer needs, especially for brands aiming to sell across multiple international marketplaces.

E-Commerce Applications of AI

AI is deeply integrated into various facets of e-commerce, offering solutions that streamline processes and enhance customer interactions:

• Personalized Product Recommendations: AI analyzes customer behavior and preferences to suggest products tailored to individual users, increasing conversion rates and average order values. For instance, AI-powered recommendation systems can boost conversion rates by up to 26% and average order value by 11% .
  
• Dynamic Pricing: AI algorithms adjust pricing in real-time based on factors like demand, competition, and inventory levels, ensuring competitive pricing strategies.
  
• Inventory and Supply Chain Management: AI optimizes inventory levels and forecasts demand, reducing stockouts and overstock situations, leading to cost savings and improved customer satisfaction.
  
• Automated Customer Service: AI-driven chatbots and virtual assistants provide 24/7 customer support, handling inquiries and issues efficiently, which is particularly beneficial for international sellers managing multiple time zones.

Content Creation and Localization: AI tools assist in generating product descriptions and translating content, enabling sellers to reach global audiences with localized messaging, which is crucial for selling on international marketplaces.

Market Trends and Adoption Rates

The adoption of AI in e-commerce is accelerating:

• Market Growth: The global AI-enabled e-commerce market was valued at $7.25 billion in 2024. It’s projected to reach $64.03 billion by 2034, with a CAGR of 24.34% from 2024 to 2032, according to Precedence Research. This rapid growth shows the rising reliance on AI across marketplaces.
  
• Business Adoption: Around 78% of companies are using or exploring AI, according to McKinsey. This marks a major shift toward AI-driven strategies, as businesses look to increase efficiency and stay competitive in a fast-evolving market.
  
• Retailer Investment: A recent NVIDIA survey shows 97% of retailers plan to boost their AI spending next year. This emphasizes how essential AI has become in modern retail strategies, from customer engagement to inventory optimization.

These statistics underscore the critical role AI plays in modern e-commerce and the necessity for businesses to integrate AI solutions to remain competitive, especially when expanding into international marketplaces.

Scaling Product Catalogs with AI: Benefits and Challenges

Catalog Optimization: How AI Automates and Optimizes Product Listings

AI is transforming product catalog management by automating the creation of product descriptions, titles, and tags. Using natural language processing (NLP), AI tools generate keyword-rich descriptions that not only improve search visibility but also ensure listings appear in front of the most popular search terms. These tools help optimize titles and suggest relevant tags, reducing manual work while making sure each listing is finely tuned to enhance engagement, visibility, and conversion rates.

Localized Cataloging: Using AI for Translation and Market Localization

Expanding globally requires localizing product information for diverse markets. AI simplifies this by automatically translating and adapting product details for different languages, such as Spanish and Portuguese, and regions. AI tools not only ensure accurate translations but also adjust titles, descriptions, and images to fit local preferences and terminology. This helps brands ensure their products resonate with consumers in each market, even when language nuances differ across regions.

Price Optimization: Adjusting Prices Based on Demand, Competition, and Market Conditions

Dynamic pricing is key for staying competitive. AI continuously analyzes data from competitors, market demand, and regional conditions to adjust prices in real-time. This allows sellers to maintain optimal pricing across different marketplaces, ensuring they stay competitive while maximizing margins. AI ensures pricing is responsive to market changes without the need for constant manual adjustments.

Challenges: Managing Large Datasets, Training AI Models, and Ensuring Accuracy in Cross-Border Marketplaces

While AI offers many advantages, brands face challenges such as managing large datasets and ensuring accuracy in product information. Inaccurate data can lead to ineffective AI predictions. Training AI models to adapt to market changes and local conditions requires significant resources. Additionally, when selling globally, brands must ensure that AI systems comply with local laws and marketplace requirements, which can vary by region.

Why U.S. Sellers Should Embrace AI for Global Expansion

Reach New Markets

AI helps U.S. brands expand into emerging markets like Latin America by automating localization. It streamlines adapting product catalogs for different languages and regions, ensuring brands can quickly enter new markets with content tailored to local preferences and pricing dynamics.

Competing Globally

AI empowers smaller businesses to compete globally by automating complex tasks like market analysis and customer service. This enables brands to optimize their strategies and operations, even without the large resources of their bigger competitors.

Efficiency and Scalability

With AI automating repetitive tasks, brands can scale quickly without increasing manual labor. This efficiency allows companies to handle higher volumes, improve inventory management, and make data-driven decisions faster as they expand across multiple markets.

How nocnoc Helps Brands Leverage AI for Marketplace Growth

At nocnoc, we harness the power of AI to support brands in growing their presence across international marketplaces. Our AI-driven tools streamline various processes, helping sellers optimize their product listings, improve their advertising strategies, and enhance customer engagement.

• Automated Ad Campaigns for Underselling Products: We use AI to automatically create and manage personalized ad campaigns for products that haven’t made sales in a defined period. This ensures that slow-moving products gain the visibility they need, significantly improving their chances of selling—without requiring manual intervention.
  
• Optimized Product Listings: AI helps generate compelling titles, descriptions, and tags tailored to each product and marketplace. Moreover, our AI tools ensure every listing is optimized for both search visibility and marketplace-specific requirements, increasing the likelihood of clicks and conversions.
  
• Catalog Analysis and Competitive Pricing: AI is used to analyze large product catalogs, identifying top products with the greatest potential for success. Furthermore, it helps define optimal pricing strategies by evaluating factors like demand, competition, and regional trends, giving brands a powerful competitive advantage.
  
• AI-Powered Chatbots: Our intelligent chatbots provide personalized responses to pre-purchase inquiries, enhancing the customer experience and increasing conversion rates. Additionally, they efficiently handle post-purchase issues such as claims and support, ensuring a smooth and satisfying customer journey from start to finish.

By integrating AI into these key areas, nocnoc empowers brands to optimize their operations, stay competitive, and scale quickly across multiple marketplaces, particularly in Latin America and beyond.

Ready to Scale Your Brand Globally with AI?

Now that you’ve explored how AI can transform your e-commerce operations, it’s time to take the next step. Start using these powerful tools to grow your brand globally and gain a competitive edge in international markets. Whether your goal is to enhance product visibility, optimize listings for new regions, or boost sales across multiple marketplaces, the next step is integrating AI into your strategy.

If you’re ready to expand into Latin America, nocnoc makes it seamless. With just one integration, you can launch your products in Brazil, Mexico, Argentina, Colombia, and Chile. That means you’ll reach over 15 of the region’s leading marketplaces without needing to manage each one separately. We handle everything from product optimization, AI-powered catalog analysis, and customer support in local languages to logistics, shipping, and returns.

Sign up today and start selling in Latin America in less than 48 hours.