Cyber Monday 2025 in Chile: The Opportunity U.S. Sellers Can’t Miss

As the countdown to one of Chile’s most anticipated events begins, Cyber Monday (or Cyber Day) is just around the corner! This year’s edition will take place from October 6 to 8, promising to be bigger and better than ever. Known for incredible discounts and exclusive deals, Cyber Monday in Chile attracts massive online traffic. This is the perfect time for brands and sellers to tap into the rapidly growing e-commerce market. With a surge in digital shopping and consumers eager to score deals, this event offers a unique opportunity to reach a broad audience.

Continue reading to discover how U.S. sellers can make the most of this event and expand their reach into the Chilean market through global selling strategies.

What is Cyber Monday in Chile?

Cyber Monday is one of the most important online shopping events in Chile. This initiative, led by the Cámara de Comercio de Santiago (CCS), encourages online shopping across the country. The event takes place twice a year. One edition occurs in the first half of the year, with this year’s taking place from June 2-4. The second edition happens towards the end of the year, with October being the upcoming date. Cyber Monday in Chile has become highly anticipated, with consumers eagerly waiting for major discounts and deals across various product categories.

Why Cyber Monday in Chile is a Golden Opportunity

According to the Cámara de Comercio de Santiago, sales during CyberDay (the June edition) reached a remarkable $200 million on its first day. By midnight on Monday, over 1.9 million transactions had been completed. This marked the most significant day of the year for e-commerce in Chile.

These figures represent a 1.8% increase compared to CyberDay 2024. Additionally, there was a 15% growth over the last CyberMonday in October. This aligned with prior expectations, making June 2, 2025, the highest sales day in Chile’s e-commerce history.

In terms of discounts, a report by the specialized audit firm RetailCompass showed an average price drop of around 22%. This was based on a sample of 42 participating websites and marketplaces, with over 200,000 products offered.

The product categories with the biggest discounts were clothing, footwear, and accessories, with an average reduction of 27%. This was followed by home goods at 26%, kids’ products at 25%, and sports & outdoors, books, music, and movies at 24%.

Cyber Monday 2024 in Chile: Breaking Records with $447 Million in Sales

Cyber Monday 2024 exceeded all expectations, achieving a record-breaking $447 million in sales over the three-day event. This event, organized by the Cámara de Comercio de Santiago, marked a 6.9% increase compared to the previous year. It also surpassed the sales record set in 2021, during the peak of the e-commerce boom driven by the pandemic.

The total number of transactions topped 4.4 million, driven by over 100 million visits to the 750 participating sites. Additionally, the average amount spent per purchase saw a significant rise, increasing from just over $90 last year to $101 in 2024.

Top Selling Categories

• Clothing, Footwear, and Accessories: The most popular category, featuring casual, sports, formal wear, and more for all ages.
• Health and Beauty: Affordable products and services for health and wellness, with popular brands.
• Home and Appliances: Discounts on home appliances, furniture, bedding, and home decor.
• Sports and Outdoors: Gear for sports, camping, outdoor activities, and travel accessories.
• Entertainment, Culture, and Leisure: Consoles, books, games, musical instruments, and toys for all ages.
• Technology, Electronics, Sound, and Video: Deals on audio, video, mobile devices, laptops, and tech gadgets.
• Toys and Kids: Toys and products for babies and children, fostering learning and play.
• Hardware and Construction: Tools and equipment for home repairs and DIY projects.

How to Prepare for Cyber Monday in Chile

1. Understand Local Payment Preferences: Chileans primarily use credit and debit cards for online purchases, but also prefer cash payments through platforms like Webpay or Servipag. Ensure your payment gateways support these methods.
   
2. Optimize Product Listings: Localize your product titles and descriptions to resonate with Chilean consumers. Use relevant keywords, high-quality images, and clear pricing, especially for Cyber Monday deals.
   
3. Set Competitive Prices: Offer attractive discounts and promotions. Chilean shoppers are looking for great deals, so ensure your prices are competitive while factoring in shipping and taxes.
   
4. Choose the Right Marketplaces: Select the top marketplaces in Chile where your products should be present, such as Mercado Libre, Paris, and Falabella, to maximize exposure and reach the right audience.
   
5. Plan Marketing Campaigns Early: Utilize social media, email marketing, and influencer partnerships to build awareness and drive traffic to your store. Make your promotions clear and enticing.

Don’t Miss Out on Cyber Monday in Chile

Looking to make the most of Cyber Monday in Chile but unsure how to take advantage of this major event? That’s where nocnoc comes in.

As the leading cross-border partner in Latin America, nocnoc connects your brand to top e-commerce platforms in Chile, including Mercado Libre, Paris, Falabella, and more, and provides access to other fast-growing markets like Mexico, Argentina, Colombia, and Brazil, all through a single integration with over 15 leading marketplaces.

We handle everything—from international shipping, catalog publishing, and listing optimization to translations, customer support, tax compliance, and high-impact marketing campaigns—so you can focus on expanding your business while we take care of the rest.

Start selling internationally with nocnoc today and unlock the full potential of your brand in Chile and beyond.

Sign up now.