The Ultimate Guide to Maximizing Your Black Friday Sales in Latin America
Black Friday — happening on November 28, 2025 — is one of the most anticipated shopping events in Latin America, representing a massive opportunity for global brands to boost sales and visibility. With platforms like Mercado Libre, Magalu, and Walmart competing for shoppers’ attention, visibility and localization are key to standing out.
Selling through top online marketplaces in Latin America allows international brands to reach millions of new consumers during the region’s busiest shopping season. This guide will walk you through the essential steps to prepare your products, promotions, and logistics so your brand can fully capitalize on Black Friday 2025 in Latin America.
Why Black Friday Matters in Latin America
In 2024, global Black Friday sales reached USD 74.4 billion, and Latin America accounted for a growing share of that total — driven by digital adoption and consumers’ increasing trust in e-commerce.
However, every country in the region has its own peak shopping events leading up to and following Black Friday. Understanding these nuances is key to planning your strategy:
Mexico
The Buen Fin (Nov 13–17, 2025) is the country’s biggest retail event. Online sales represented around USD 1.6 billion, with top categories including Electronics, Fashion, Beauty, Gaming, and Toys. Black Friday and Cyber Monday are also gaining traction, with Mercado Libre leading online sales growth.
Brazil
The largest e-commerce market in the region, Brazil generated USD 1.8 billion in online Black Friday sales in 2024, driven by strong performance in consumer electronics and home appliances. But beyond sales figures, Brazil’s 2025 Black Friday reveals a deeper transformation in consumer behavior. According to recent studies, seven out of ten Brazilians now plan their purchases weeks in advance, and the average ticket value is expected to exceed USD 108. This signals a cultural shift: shopping has evolved from impulse to intention.
Colombia
Black Friday and Cyber Monday are key dates for online sales, with 2024 sales totaling USD 515M, up 32% from the previous year.
Argentina
Cyber Monday (Nov 3–5, 2025) kicks off the shopping season, adding 500,000 new online shoppers in 2024. It’s a strong lead-up to Black Friday and Christmas, when technology and toy categories peak.
Chile
While Cyber Monday (Oct 6–8, 2025) remains a major event, Black Friday continues to dominate in revenue, maintaining strong year-over-year expansion.
Your Step-by-Step Strategy to Dominate Black Friday 2025
Step 1: Craft Clear and Compelling Titles (Localized for Each Market)
The foundation for visibility on Black Friday is having optimized product listings. Your product title is the first thing shoppers see — and a major factor in whether your listing appears in search results. Titles should clearly describe what the product is, include high-impact keywords, and fit within each marketplace’s character limits (for example, 60–70 characters on Mercado Libre).
However, localizing titles is just as important as optimizing them. Simply translating your English titles into Spanish or Portuguese can lead to missed search opportunities. Each Latin American market uses different keyword variations and local slang that directly influence search volume.
💡 For example:
- In Mexico, shoppers search for “pantalla 50 pulgadas” (screen 50 inches), not “televisor 50”.
- In Argentina, “mouse inalámbrico” drives far more searches than “ratón inalámbrico.”
- In Brazil, consumers often add adjectives like “barato” (cheap) or “original” to product searches.
By analyzing marketplace data, you can identify country-specific keywords and integrate them naturally into your titles. This approach increases both relevance and visibility on platforms like Mercado Libre, Magalu, and Amazon Brazil.
💡 Pro Tips:
- Use keyword tools or marketplace data sources (e.g., Nubimetrics trends) to discover the top search terms in each market.
- Localize units of measure, product attributes, and spelling (e.g., “litros” vs “liters,” “tênis” vs “zapatillas”).
- Avoid filler words like “best,” “premium,” or “amazing,” which don’t help with local SEO.
✅ Example of a localized title for Mexico:
Incorrect: “Samsung 50-Inch 4K Smart TV Crystal UHD”
Localized and Optimized: “Pantalla Samsung 50 Pulgadas Smart TV 4K Crystal UHD”
Step 2: Launch Smart Ad Campaigns
Running effective ads is crucial during Black Friday. Here’s how to get the most from your advertising efforts:
- Leverage local intent: In Mexico, shoppers often search “ofertas Buen Fin”, while in Brazil, terms like “promoção Black Friday” or “frete grátis” are key search boosters. Align your ad keywords with local phrasing and intent.
- Targeted Ads: Set up sponsored products and define a targeted audience to place your products at the top of search results and in prominent positions.
- Prioritize New or Discounted Products: Ads are particularly effective for new items or products with discounts, giving them a boost in visibility.
- Optimize Your Ad Budget: Set a flexible budget that allows you to scale successful campaigns, and monitor performance to make adjustments as needed.
Step 3: Plan Discount Campaigns
Offering discounts is a key driver for attracting buyers during Black Friday—but timing and authenticity are critical in Latin America.
- Set Discounts Early: Latin American shoppers often start looking for deals up to a month in advance. Planning your discounts ahead of time gives your products more visibility and allows buyers to factor them into their purchase decisions.
- Keep Discounts Real: Avoid “fake” promotions or inflated discounts. Shoppers in the region pay close attention to pricing and can quickly spot misleading offers, which can harm trust and reduce conversions.
- Combine Discounts with Ads: Pairing competitive, authentic discounts with targeted advertising boosts visibility and increases the likelihood of converting interest into sales.
- Leverage Marketplace Promotions: Collaborate with marketplaces to access additional deals or shared promotions, making your listings even more attractive to deal-hunting consumers.
Step 4: Prepare for Logistics and Fulfillment
Effective logistics and fulfillment strategies will ensure a smooth Black Friday experience for your customers:
- Ensure Stock Availability: Plan ahead to avoid stockouts. Popular items can sell out quickly, so ensure your inventory levels are adequate for the expected surge in demand.
- Choose the Right Fulfillment Method: Decide whether to ship directly or use fulfillment options to speed up delivery times and reduce costs.
- Provide Clear Delivery Expectations: Set realistic delivery times and ensure they are clearly communicated in your product listings.
Step 5: Optimize for Local Payment Methods
LATAM shoppers have distinct preferences for how they pay, and accommodating these can significantly boost conversions. While credit cards remain popular, digital wallets and instant payment systems are growing rapidly. For example, in Brazil, the Pix system surpassed both credit and debit cards during Black Friday 2024, with a 120.7% increase in transaction value compared to the previous year. Make sure your listings support familiar local options such as MercadoPago, OXXO, and Pix to meet customer expectations and simplify checkout.
Category Opportunities to Watch
| Country | Top Performing Categories | Trending Products |
| Argentina | Electronics, Small Appliances, Beauty, Toys | Gaming, Cellphones, Notebooks, Air Fryers, Perfumes, Tablets, Headphones, Speakers |
| Mexico | Fashion, Electronics, Beauty, Toys | Cellphone, Appliance Bundles, Air Fryers, Watches, Skincare, Game Consoles, Tools |
| Brazil | Wellness, Beauty and Skincare, Electronics, Home Appliances, Fitness | Fragrances, Perfumes, Make up, Vitamin, Supplements, Gaming, Accessories, Smartwatches, Speakers, TVs, Vacuum Cleaner |
| Colombia | Home, Tech, Fashion, Food & Beverages | Coffee Machines, Cellphones, Lighting |
| Chile | Furniture, Beauty, Toys Home & Kitchen | Perfumes, Smartwatches, Cameras, Kitchen appliances |
| Uruguay | Small Appliances, Beauty, Gaming, Toys | Coffee Makers, Vacuum Cleaners, Headphones, Tablets |
Ready for Global Selling This Black Friday? Accelerate Your Ecommerce on LATAM Marketplaces!
By following these strategies, you’ll be well-prepared to make the most out of Black Friday 2025 in Latin America. From optimizing listings and running effective ads to preparing logistics and catering to local payment preferences, each action you take will help you stand out in a competitive marketplace and successfully sell online in Latin America.
Want to dive deeper?
Download The Ultimate Guide to Maximizing Your Black Friday Sales in Latin America for more expert strategies on how to dominate Black Friday. And, don’t miss your Black Friday Checklist to stay on track with the most important tasks for success.
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