Webinar: Scale Beyond the US LATAM Peak Season Opportunities

November 20, 2025
Scale Beyond the US Peak Season Opportunities

In this exclusive session, experts from Walmart Marketplace, Jungle Scout, and nocnoc share key strategies to help global brands expand and thrive across Latin American marketplaces.

Why LATAM’s Big Season Is a Game-Changer for Global Sellers: Key Insights from Our Webinar

As global e-commerce becomes increasingly competitive, U.S. brands and sellers are constantly looking for new ways to grow sales, improve margins, and reduce dependence on saturated channels. During our latest webinar, we explored one of the most powerful yet overlooked opportunities available today: selling during Latin America’s peak shopping season.

Hosted by Ceci, Marketing Manager at nocnoc, the session brought together top experts from across the ecosystem, including Martin from our Business Development team, Brandon from Jungle Scout, and Melina and Ben from Walmart Mexico. Together, they shared data-backed insights, real seller stories, and strategic recommendations for brands looking to expand into LATAM.

Below is a polished recap of the conversation — designed to help you understand the true potential of LATAM’s Big Season and why now is the time to enter these fast-growing markets.

Why LATAM’s Big Season Should Be on Every Seller’s Radar

U.S. brands spend most of their time fighting for visibility, profitability, and Buy Box share in an increasingly crowded domestic marketplace. But what if you could diversify into high-demand regions where:

  • Competition is lower
  • Product variety is limited
  • Local prices are significantly higher
  • Marketplaces actively promote cross-border sellers
  • Customers are willing to spend more during peak season

This is exactly what the LATAM Big Season offers.

Depending on a single market — especially one as saturated as the U.S. — limits growth. In contrast, expanding into LATAM during the region’s busiest shopping period opens up new revenue streams, improves brand visibility, and reduces reliance on U.S. seasonality.

Real Seller Results: What Happens When You Expand Beyond the U.S.

We shared several case studies during the webinar that illustrate how sellers unlock growth by entering Latin American marketplaces:

1. Winning Visibility When You Can’t Win the Buy Box

One U.S. seller struggled to gain traction on Amazon U.S. due to strong competition and limited Buy Box access. After expanding to Walmart Mexico, that same product became Deal of the Day, generating a surge in traffic and new customers.

The takeaway:
A product that struggles in the U.S. can become a hero SKU in LATAM.

2. Explosive Demand in Argentina After Tax Reform

An electronics seller partnering with nocnoc saw unexpected growth from Argentina after the government introduced a policy allowing consumers to import cross-border products tax-free up to USD $400.

With local prices high and inflation accelerating, Argentine shoppers turned massively to cross-border marketplaces — rapidly boosting sales for sellers who were ready.

3. Growing Through Marketplace Campaigns

Another partner selling fragrances unlocked strong performance by leveraging marketplace coupons and category-specific visibility programs.

Some LATAM marketplaces heavily promote select categories like fragrances, beauty, and electronics — meaning sellers benefit from free visibility boosts that often don’t exist in U.S. channels.

Understanding the LATAM Big Season Calendar

Latin America mirrors many U.S. retail milestones, but each country also has unique shopping dates and consumer behaviors. This creates multiple waves of demand across the region:

Key Events Include:

  • Cyber Monday
    • Timing varies significantly by country
    • Argentina: early November
    • Chile: early October
    • Most other countries: early December
  • Singles’ Day (11/11)
    Growing rapidly in Mexico, with 30% of consumers participating last year.
  • Buen Fin
    Mexico’s largest shopping event, comparable to a week-long Black Friday.
  • Black Friday
    Strong across Brazil, Argentina, Colombia, Chile, and Mexico — now expanded into full weeks of deals.

Instead of one peak shopping date, LATAM offers a full month of demand, giving sellers more time to drive sales and optimize performance.

Why LATAM Consumers Spend More During the Big Season

The cultural and economic dynamics of LATAM help explain why November and December drive exceptional demand.

1. The “13th Salary” Effect

Many countries in the region pay a legally required 13th salary (Aguinaldo) — an additional month of income typically released at the end of the year. Shoppers save money throughout the year to spend on big-ticket items during the Big Season.

2. High Purchase Intent

  • 60% of Brazilians plan to buy during November events
  • Average planned spending: USD $108 per person
  • This is especially powerful for brands selling high-ticket products.

3. Early Research Behavior

Over 40% of LATAM shoppers compare prices months before Black Friday. This means sellers must plan:

  • Pricing
  • Discount strategy
  • Inventory placement

well before the event itself.

4. Mobile-First Purchases

More than 62% of online purchases last year were made via mobile devices — an important consideration when optimizing product detail pages.

5. Installments Are Essential

Installment payments are a dominant purchasing method in Brazil, Mexico, and Argentina. Sellers who don’t offer installments lose a significant share of potential customers.

Marketplaces in the nocnoc network already support local installments, making it easy to compete.

Unlocking Long Tail Opportunities in LATAM

One of the most compelling opportunities discussed in the webinar is the ability to offer long-tail catalog items that are:

  • Hard to find locally
  • Extremely expensive due to resellers
  • Not distributed by major retailers
  • In high demand among niche audiences

We shared the example of Sony, which partnered with nocnoc to distribute long-tail products that weren’t widely available in LATAM physical stores or marketplaces. By offering competitive pricing and broader variety, they captured significant unmet demand.

Long-tail expansion works especially well for:

  • Electronics and accessories
  • Gaming products
  • Beauty and fragrances
  • Home and lifestyle categories

Sellers often achieve higher margins in LATAM than in the U.S. because of limited competition and high local price ceilings.

The Bottom Line: Why You Should Participate in LATAM’s Big Season

Joining the Big Season can help global sellers:

  • Speed up inventory turnover
  • Reach millions of new customers across 15+ marketplaces
  • Test product performance in less saturated markets
  • Increase margins thanks to higher local price points
  • Build brand visibility across an extended holiday calendar
  • Sell long-tail products that underperform in the U.S.
  • Protect their business from overdependence on a single market

LATAM is not a “nice-to-have” expansion anymore — it is a high-growth market where global sellers can scale faster, diversify their revenue, and win categories more easily than in mature markets.

Why Amazon Data Matters for LATAM Expansion

Jungle Scout—widely recognized as a global leader in Amazon analytics—opened the discussion by highlighting why Amazon performance is such a strong predictor of LATAM marketplace success.

Key Data Capabilities That Power Expansion Decisions

Jungle Scout tracks:

  • 11x more GMV than any other provider
  • 600M+ products daily across 24 U.S. categories
  • 10+ years of historical data feeding proprietary models
  • 1M+ sellers connected to its platform

This depth of data allows brands to evaluate:

  • Category and subcategory momentum
  • Product assortment gaps
  • Pricing elasticity
  • Competitor activity
  • Third-party seller dynamics

Even though the discussion goes beyond Amazon, U.S. marketplace trends remain a strong indicator of consumer demand, product performance, and pricing power—insights that transfer directly into LATAM.

Two Growth Levers That Matter Everywhere: Sell More or Charge More

According to Jungle Scout, brands grow through two core strategies:

1. Sell More Units

This includes:

  • Increasing share despite competition from resellers, importers, and counterfeits
  • Optimizing assortments based on regional demand
  • Ensuring the right catalog mix for each geography

For cross-border expansion, assortment relevance becomes even more critical. Brands entering Mexico or Brazil need data to validate which products truly resonate.

2. Charge More

This depends on:

  • Understanding price elasticity
  • Benchmarking against competitors
  • Evaluating what the market will bear

LATAM tends to support higher price points than the hyper-competitive U.S. market—an advantage for international sellers.

What U.S. Seller Migration Into Mexico Reveals

One of the most impactful data visuals presented was the steady rise of U.S. sellers entering Amazon Mexico.

Key Findings

  • The U.S. market holds 650k–670k active sellers, but the share selling into Mexico has been steadily increasing for two years.
  • Growth is not explosive—it’s controlled and healthy—indicating sustainable opportunity rather than short-lived hype.
  • The share of U.S. sellers active in Mexico grew from 17% in late 2023 to 20%+ by September 2024.

Why This Matters

This upward trend signals that more U.S. brands recognize:

  • Mexico’s rising purchasing power
  • Growing e-commerce adoption
  • Cross-border consumer trust
  • The need to diversify beyond the saturated U.S. market

The early adopters who move now will establish defensible positions before competition intensifies.

Mexico as the Gateway to LATAM

Mexico stands out as one of the easiest entry points for U.S. businesses expanding into Latin America due to:

  • Geographic proximity
  • Lower operational complexity
  • Simplified logistics
  • High acceptance of cross-border products

Once a brand gains traction in Mexico, it becomes much easier to expand into major markets like Brazil, Colombia, Chile, or Argentina.

How Leading Brands Use Data to Expand Internationally

Jungle Scout’s innovation research highlighted how top-performing U.S. brands scale globally using structured playbooks.

Case Study: Medicube

Medicube, a rising health and beauty brand, achieved significant U.S. growth by:

  • Leveraging pricing elasticity
  • Running rigorous A/B advertising tests
  • Investing in influencer marketing
  • Optimizing a high-performing hero product strategy

How This Translates to LATAM

A brand like Medicube—or any competitor—can:

  • Replicate proven strategies in Mexican and Brazilian marketplaces
  • Adjust for local calendar moments and cultural nuances
  • Expand year-round using LATAM’s broader promotional calendar
  • Analyze U.S. data to predict LATAM category winners

Even brands not yet in Latin America can use U.S. data as a leading indicator to build expansion roadmaps.

Why Mexico Is a High-Upside Market for U.S. Sellers

Walmart Mexico joined the conversation to explain why the country has become one of the top destinations for cross-border expansion.

Key Reasons Mexico Is a Hot Market

  • 27M+ unique monthly visitors on Walmart Mexico’s site
  • 40% YoY e-commerce growth
  • Highest retail footprint in the country
  • Strong consumer trust toward foreign brands
  • High willingness to buy cross-border despite longer delivery times

For U.S. sellers already on Walmart.com, the learning curve becomes even smoother—same brand equity, similar platform logic, and a familiar shopper journey.

Consumer Demand and Key Shopping Moments

One of the major drivers of e-commerce volume in Mexico is El Buen Fin, the country’s biggest shopping season.

During this period:

  • Traffic triples
  • New users increase 6x
  • Sales multiply 3x

For international sellers, this is a prime opportunity to tap into heightened demand—especially in categories like electronics, beauty, home goods, and branded essentials.

The Bottom Line: Data Should Guide Every Expansion Decision

Across Amazon, Walmart, and other LATAM marketplaces, one truth remains constant:

Brands that rely on data win.
Those that guess or “throw products at the wall” lose time, money, and market share.

To expand successfully, brands must understand:

  • What products perform
  • Where competitors are strong or weak
  • When consumer demand spikes
  • How pricing strategies vary by market
  • Which channels offer the most upside

And with the right insights, the path is clear: Mexico is becoming one of the most strategic, accessible, and high-growth markets for U.S. brands preparing for international expansion.

SUBSCRIBE TO OUR NEWSLETTER

Gain access to the latest news and insights on e-commerce in Latin America.