Selling on Amazon International: 5 Steps to Win the Buy Box

Selling on Amazon International offers U.S. brands and sellers a chance to expand and grow globally. With ecommerce booming in Latin America, this market is more profitable than ever. High internet usage and a rising middle class make Latin American countries prime destinations for online shopping, especially on Amazon. If you’re ready to go global, Amazon’s international marketplaces in Latin America are the ideal starting point.

Keep reading to discover the five key steps to win the Buy Box on Amazon International and succeed in the thriving Latin American market.

Key points:

• Over 80% of Amazon’s sales come through the Buy Box, making it essential for visibility and conversions.
• Latin America’s retail e-commerce market reached $191.25 billion in 2025, growing 1.5 times faster than the global average.
• Amazon Brazil has over 80,000 sellers and generates 214 million monthly visits, showing the platform’s massive demand.
• With nocnoc, you can start selling on 20+ leading marketplaces in Latin America in under 48 hours.

Why Selling on Amazon International is a Game Changer

Latin America is one of the fastest-growing ecommerce markets, with sales reaching $191.25 billion in 2025. This marks a 12.2% growth from the previous year, outpacing the global average by 1.5 times. Strong economic factors, like wage growth and low inflation, drive this expansion. The region is now a key market for U.S. sellers seeking international growth.

Amazon is a prime platform for U.S. sellers entering Latin America. It offers reliable access to millions of new customers across Mexico, Brazil, and beyond. With international shipping, sellers can reach over 15 countries, including Argentina and Colombia.

In Mexico alone, Amazon boasted more than 30,000 sellers offering over 5 million products in 2025, generating over 105 million visits in November of that year. Brazil, the largest market in the region, is home to over 80,000 sellers, with more than 50 million products across 30 categories. Amazon Brazil sees a massive 214 million monthly visits, demonstrating the platform’s massive scale, trust, and repeat shopper demand.

Understanding the Buy Box and Why It Matters for Selling on Amazon International

When selling on Amazon, one term you’ll hear constantly is the Buy Box—and for good reason. The Buy Box is the section on a product’s detail page that features the “Add to Cart” and “Buy Now” buttons, making it the default and most prominent way customers make a purchase. When multiple sellers offer the same product, Amazon’s algorithm selects one seller to occupy this spot at any given time based on performance and competitiveness.

What the Buy Box Is

At its core, the Buy Box is Amazon’s shortcut to sales. Instead of showing shoppers a list of all sellers offering a product, Amazon highlights a single offer front and center. This simplifies the purchase process for buyers, reducing friction and guiding them toward the quickest checkout path. Without winning the Buy Box, products may still be listed under “Other Sellers on Amazon,” but these listings are far less visible and much less likely to convert.

Why Winning the Buy Box Matters When Selling on Amazon International

The Buy Box functions as a sales accelerator because it dramatically increases visibility and purchase likelihood. Most shoppers, especially on mobile devices, simply click “Add to Cart” without exploring alternative sellers, making Buy Box placement essential for capturing demand.

Here’s why it’s so critical:

• Drives the majority of sales: Over 80% of Amazon’s sales come through the Buy Box, meaning sellers who don’t win it are likely leaving significant revenue on the table.
  
• Improves conversion rates: Because the Buy Box is the default purchasing option, customers are much more likely to complete a purchase when a seller holds it.
  
• Boosts visibility: Products in the Buy Box are featured in the most prominent part of the listing page, making them instantly more visible than alternatives.

In competitive categories, especially in Latin America, winning the Buy Box can be the difference between success and struggling to attract buyers. For U.S. sellers, the challenge is greater as they compete not only with other international sellers but also with local vendors who often have faster delivery times, a better understanding of local customer preferences, and lower operational costs. These local advantages make it crucial for U.S. sellers to adapt their global marketplace strategy to stand out and secure the Buy Box in the region. Understanding how the Buy Box works and what it takes to secure it should be a core part of your strategy when selling on Amazon International.

How to Win the Buy Box When Selling on Amazon International

Step 1: Optimize Your Listings for the Latin American Market

Localization: How to Ensure Your Listings Appeal to Local Customers

• Translation: Accurately translate product descriptions into Spanish or Portuguese for better customer understanding. Use professional translations for quality.
• Adapt to Local Preferences: Customize your listings by considering local preferences in terms of size, color, and specifications, based on market trends in countries like Brazil or Mexico.

SEO for Amazon: Tips on Optimizing Your Title, Bullet Points, and Images

• Title and Bullet Points: Use relevant keywords for better visibility. Include terms that resonate with local shoppers, like “envío rápido” or “garantía.”
• High-Quality Images: Ensure product images meet Amazon’s standards and reflect local expectations to boost click-through rates.

Step 2: Ensure Competitive Pricing for Your Products

Pricing Strategies: The Importance of Competitive Pricing in LATAM Markets

• Market Conditions: Research local economic conditions to price competitively, keeping in mind factors like inflation and consumer income in each country.
• Dynamic Pricing: Utilize Amazon’s pricing algorithms and tools to adjust your prices regularly, ensuring your offers stay competitive.

Tips: Using Amazon’s Automated Pricing Tools

• Use Amazon’s automated pricing tools to track competitors and adjust your pricing for optimal Buy Box chances.

Step 3: Focus on Customer Experience and Reviews

Building Trust: How Reviews and Ratings Influence the Buy Box

• Encourage Reviews: Actively request authentic reviews from satisfied customers to improve your rating.
• Seller Ratings: A higher rating increases your chances of winning the Buy Box, so maintain excellent customer service.

Customer Service: Fast Response Times and Tailored Policies

• Response Time: Respond to inquiries within 12 hours to improve your seller performance metrics.
• Flexible Return Policies: Offer customer-friendly return options to build trust and enhance satisfaction.

Step 4: Efficient Inventory Management and Fulfillment Options

Amazon FBA: How Fulfillment by Amazon (FBA) Helps

• FBA Advantage: Using FBA helps meet Amazon’s fast shipping standards, increasing your chances of winning the Buy Box.

Inventory Strategies: Managing Stock to Avoid Stockouts

• Stock Availability: Ensure your products are in stock, especially during peak seasons, to avoid losing the Buy Box.

Cross-border Logistics: How to Manage Shipping and Duties

• Cross-border Shipping: Understand Amazon’s handling of customs and duties to streamline shipping to Latin America. Consider FBA for simplified logistics.

Step 5: Utilize Amazon Advertising to Boost Visibility

Amazon Ads Overview: How Advertising Drives Traffic and Buy Box Chances

• Increased Visibility: Use Sponsored Products and Sponsored Brands ads to boost your visibility and drive traffic to your listings, improving your Buy Box chances.

Regional Targeting: Tailoring Ads to Latin American Consumers

• Localized Ads: Customize your ad campaigns with region-specific keywords and promotions that appeal to Latin American customers to drive conversions.

The Easiest Way to Win the Amazon Buy Box in Latin America When Selling on Amazon International

If you’re planning to start selling in Latin America through Amazon International, nocnoc is the easiest and fastest way to win the Buy Box. With over 8 years of experience in the Latin American market, we understand local consumer behaviors, preferences, and regional nuances. Our deep knowledge of the market gives you a clear advantage when competing for the Buy Box in countries like Mexico, Brazil, Argentina, Colombia, and Chile, where ecommerce is growing faster than ever before.

But that’s not all. With nocnoc, you can expand your sales not only on Amazon but also across more than 20 other top online marketplaces such as Mercado Libre, Carrefour, Walmart, and Coppel, all in key markets where online retail is booming. And the best part? You can start selling on all these platforms in less than 48 hours.

And if winning the Buy Box for you wasn’t enough, we present you with nocnoc’s all-in-one solution, where you don’t have to worry about a thing. We handle it all—from international shipping and cancellations to translations, listing optimization, customer support, regulations, taxes, and marketing campaigns. All you need to do is focus on your business—we take care of the rest.

Ready to start your international expansion? Register now and watch your sales grow as you tap into new markets across Latin America and beyond!

FAQs: Everything You Need to Know About Selling on Amazon in Latin America