Posts by Cecilia Meghirditchian
Exploring Brazil’s Beauty Culture and Its Significant Impact on E-commerce
Brazil boasts the largest market for cosmetics and perfume consumption in Latin America and ranks among the largest markets globally. Brazilian culture is distinct and inclusive; both men and women prioritize their physical appearance and are inclined to experiment with various products for their skin and hair. The e-commerce sector has greatly benefited from this…
Read MoreWebinar: Selling on Mexican Marketplaces in 2024 – with Walmart Mexico
Join Christian and Blanca from Walmart Mexico, along with Maria Cecilia from nocnoc, as they explore why Mexico stands as one of the most promising e-commerce markets for international expansion. Webinar Transcript Introduction Cecilia: Hello everyone, thank you so much for joining us today. I’m Cecilia from nocnoc , and today I’m joined by Blanca…
Read MoreFrom Rights to Revenue: Exploring the Impact of Consumers’ Day on Latin American E-commerce
Consumers Day serves as an annual celebration dedicated to upholding consumer rights. Its roots trace back to the United Nations declaration in 1983, inspired by a speech delivered by John F. Kennedy on March 15, 1962. While initially rooted in the United States, this celebration was embraced by all Latin American nations, including Brazil, Mexico,…
Read MoreBrazil’s Top 10 Marketplaces for Online Selling
Marketplaces play an integral role in driving the digital transformation of Brazilian retail. In recent years, they have evolved into a pivotal mechanism for business expansion, even for brands with established online platforms, while also serving as a pathway for growth and customer acquisition for smaller online players. With over 80% of ecommerce sales occurring…
Read More7 Keys to Successful Business Expansion in Latin America in 2024
Beyond the beauty of its landscapes and diverse cultures, Latin America is a hotspot for global business growth, particularly in the booming realm of e-commerce. However, making it big in this dynamic market is more than just getting translations right. It’s about really understanding market potential, what consumers want, and the rules you need to…
Read MoreHow We Became Walmart’s Top-Selling Store in a Week
In the vast world of e-commerce, where billions of products compete for attention, imagine receiving a message from Walmart confirming that you are its #1 top-seller across the entire marketplace. Amidst +100,000,000 products and +150 categories, we claimed the first position in the BuyBox and, for an entire month, held the title of Walmart’s top-selling…
Read MoreConquering LatAm’s Beauty Market – FragranceNet.com Case Study
FragranceNet.com is a leading international beauty retailer, featuring an extensive catalog of 40,000 genuine, brand-name fragrances, skincare, makeup, haircare, aromatherapy, and candles. Founded in the United States in 1997, they have over 25 years of experience in the beauty industry and more than 350 employees spanning North America and Asia. Their track record includes shipping…
Read More2023 Christmas Shopping Trends in Brazil
November was busy with Black Friday and Cyber Monday deals. As the year ends, one of the most important times for online shopping in Brazil is approaching: Christmas. People look forward to exchanging gifts with loved ones during this season. Christmas has become a big deal in online shopping, with the share of sales increasing…
Read MoreHow to Successfully Sell on Amazon Mexico
Are you an Amazon seller looking to tap into the thriving e-commerce market in Mexico? Look no further! In this article, we will unlock the potential of selling on Amazon Mexico and guide you through the steps to success. Market potential in Mexico Mexico is one of the biggest e-commerce markets in Latin America, growing…
Read MoreNew Brazil Customs Regulations for E-commerce
Brazil has long been a challenging market for cross-border sales, with ever-changing regulations that often resulted in considerable inefficiencies. Prior to August 2023, any product purchased from international sellers could face a range of hurdles, including sudden customs holds, a 60% import tax regardless of the item’s value, or a painstaking verification process lasting up…
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