Amazon Sellers: 5 Reasons Why Latin America is Your Next Big Opportunity

For Amazon sellers looking to scale their business, breaking into new markets is key. While competition in the U.S. is becoming more intense, there’s a rapidly growing e-commerce landscape just beyond your borders—Latin America. This region is experiencing a digital revolution, with millions of eager online shoppers searching for high-quality international products.

Amazon has been aggressively expanding in Latin America, making it easier than ever for U.S. sellers to reach this audience. With localized fulfillment options, improved logistics, and rising consumer trust in online shopping, the barriers to entry are lower than ever. Yet, despite this enormous potential, many international sellers have yet to tap into this market, leaving the door wide open for those ready to act.

Latin America isn’t just another market—it’s the next big opportunity. Keep reading to discover five reasons why now is the perfect time to expand your Amazon business to Latin America.

Reason 1: Explosive E-commerce Growth in Latin America Creates New Opportunities for Amazon Sellers

Latin America is one of the fastest-growing e-commerce regions in the world. The numbers speak for themselves. By 2026, online retail sales in the region are expected to rise from $122 billion to $200 billion. Brazil and Mexico will account for over 70% of the market share. Additionally, emerging markets like Colombia, Argentina, and Chile are seeing rapid growth. This makes Latin America an exciting, high-potential market for U.S. sellers looking to sell online in Latin America.

With a population of 650 million and an 80% internet penetration rate, Latin America is primed for e-commerce expansion. More consumers are shopping online than ever before. This shift is driven by increased smartphone adoption, growing trust in digital transactions, and improved logistics infrastructure, which make online shopping more accessible and reliable.

While e-commerce growth in the U.S. has begun to stabilize, Latin America continues to experience double-digit growth. This makes it a high-potential yet less saturated market, ideal for sellers looking to scale and capture new audiences.

Additionally, U.S. brands have a built-in advantage in Latin America due to shared cultural ties. Consumers in the region strongly prefer international products, giving American sellers a unique edge. Despite having 351 million active online consumers, fewer than 5% of marketplace sellers in key markets like Brazil are cross-border sellers. This means demand is high, but competition remains relatively low—creating the perfect opportunity for U.S. businesses ready to expand on Amazon.

Reason 2: Amazon’s Strong Expansion in Key Markets

Amazon has been rapidly expanding its presence in Latin America. This growth makes it easier than ever for U.S. sellers to enter the market. With major investments in Mexico and Brazil, the e-commerce giant has built a robust infrastructure that supports cross-border sales. It now offers localized fulfillment solutions, Prime services, and a growing customer base eager for high-quality international products.

Amazon’s expansion in Latin America has created a thriving marketplace for international sellers. In Brazil, Amazon launched in 2012 and became a full-scale marketplace in 2017. Since then, it has built ten logistics centers and 62 delivery stations, supporting a catalog of over 50 million products. In 2023 alone, the platform generated nearly $2.5 billion in sales. Meanwhile, Amazon Mexico, established in 2015, has emerged as a leading e-commerce platform. With sales exceeding $3.5 billion and 142.96 million monthly visits in 2023, it presents an enormous opportunity for cross-border sellers.

As online shopping surges in both markets, U.S. sellers have a prime opportunity to expand their business. Amazon’s logistics and fulfillment solutions simplify the process. Programs like Fulfillment by Amazon (FBA) ensure fast deliveries. At the same time, improvements in cross-border logistics, payment processing, and customer service help reduce barriers to entry. With Amazon’s ongoing investment in the region, now is the time to tap into these high-growth markets and scale your business.

Reason 3: Low Competition for Amazon Sellers in Latin America Means High Growth Potential

While the U.S. Amazon marketplace is highly saturated, Latin America presents a major opportunity with far less competition—especially from international sellers. In key markets like Brazil and Mexico, the vast majority of sellers are local, and cross-border sellers make up less than 5% of total marketplace participants. This means that U.S. brands entering the region face significantly lower competition from other international businesses, allowing them to stand out and gain market share more easily.

Additionally, many product categories—especially in electronics, beauty, and specialized goods—lack a strong local supply, creating an even greater opportunity for global brands. With fewer international competitors and high demand for imported products, U.S. sellers can establish a strong presence, achieve higher visibility in search results, and expand profitably—without the intense price wars and high advertising costs that dominate mature e-commerce markets.

Reason 4: Rising Digital Payments Make Cross-Border Shopping Easier

One of the biggest barriers to cross-border e-commerce in the past was the complexity of payments, but that’s rapidly changing in Latin America. Digital wallets, buy-now-pay-later (BNPL) options, and localized payment methods like Pix in Brazil and OXXO in Mexico have made it easier than ever for consumers to shop online—even for international products.

With more consumers embracing digital payments and marketplaces offering seamless checkout experiences, U.S. sellers can tap into a growing audience that’s ready to buy. By leveraging Amazon’s payment infrastructure and working with local partners, brands can overcome traditional payment hurdles and ensure smooth transactions in one of the world’s fastest-growing e-commerce regions.

Reason 5: Latin American Consumers Prefer International Brands

Latin American shoppers have a strong preference for high-quality international brands. Often, they view U.S. products as more reliable, innovative, and prestigious. In categories like beauty, electronics, and fashion, consumers actively seek globally recognized brands and the latest trends. However, many of these products are hard to find locally, making cross-border purchases a necessity rather than a luxury.

With a growing digital-savvy audience eager to stay on trend, U.S. sellers have a prime opportunity to expand. Consumers in the region are not only willing to buy internationally, but they are also ready to pay more for exclusive, sought-after products. This demand creates a unique advantage for brands that can provide authenticity, variety, and seamless delivery options.

Take Your Amazon Business to the Next Level in Latin America!

Are you an Amazon seller ready to unlock the immense potential of Latin America? nocnoc is the perfect partner to guide you through the process. Expanding into Latin America can seem daunting, but with nocnoc’s expertise, you can navigate the complexities of cross-border selling with ease.

We connect you to Amazon and over 15 other top e-commerce platforms across Mexico, Brazil, Argentina, Colombia, and Chile in just 48 hours. From logistics and local payment systems to marketplace optimization and customer service, we manage it all so you can focus on what you do best—growing your business.

With nocnoc, you’ll tap into one of the world’s fastest-growing e-commerce regions, reaching millions of potential customers and driving significant sales growth. Ready to expand your global presence and dominate the Latin American market? Get started with nocnoc today and take the first step towards scaling your brand in this booming region!