Posts by Cecilia Meghirditchian
Why Vitamins & Supplements Will Dominate Black Friday Sales in Latin America
As the biggest e-commerce event in Latin America approaches, Black Friday continues to attract massive consumer participation across the region. Over 90% of Latin Americans are familiar with Black Friday. In markets like Brazil, 60% of consumers plan to shop in November 2025. Within this growing e-commerce momentum, the Vitamins & Supplements category is emerging…
Read MoreBuen Fin 2025 in Mexico: What Shoppers Want and How Sellers Can Win Big
The most anticipated ecommerce event in Mexico is just around the corner! Buen Fin, often referred to as Mexico’s Black Friday, is set to take place from November 13th to 17th, 2025. During this period, millions of Mexican shoppers actively seek the best deals across online and physical stores, making it a prime opportunity for…
Read MoreHow to start selling on Amazon Brazil?
Are you looking to expand your marketplace sales into new markets? There’s a huge opportunity for US Amazon sellers to list their products on Amazon Brazil and tap into significant sales volumes. The best part? You don’t need a local entity or have to manage international shipping, translations, customs, marketing, customer service, cancellations, or returns.…
Read MoreWebinar: Selling Cross Border in Latin America for Black Friday & El Buen Fin
Webinar Transcription Maria: To kick things off, I want to start by discussing why Latin America should be on your radar for expansion. Many sellers wonder, “Why LATAM?” Well, first and foremost, it’s one of the fastest-growing e-commerce markets in the world, with an impressive growth rate of over 25%. Consumers here are increasingly turning…
Read MoreExploring Brazil’s Beauty Culture and Its Significant Impact on E-commerce
Brazil boasts the largest market for cosmetics and perfume consumption in Latin America and ranks among the largest markets globally. Brazilian culture is distinct and inclusive; both men and women prioritize their physical appearance and are inclined to experiment with various products for their skin and hair. The e-commerce sector has greatly benefited from this…
Read MoreWebinar: Selling on Mexican Marketplaces in 2024 – with Walmart Mexico
Join Christian and Blanca from Walmart Mexico, along with Maria Cecilia from nocnoc, as they explore why Mexico stands as one of the most promising e-commerce markets for international expansion. Webinar Transcript Introduction Cecilia: Hello everyone, thank you so much for joining us today. I’m Cecilia from nocnoc , and today I’m joined by Blanca…
Read MoreFrom Rights to Revenue: Exploring the Impact of Consumers’ Day on Latin American E-commerce
Consumers Day serves as an annual celebration dedicated to upholding consumer rights. Its roots trace back to the United Nations declaration in 1983, inspired by a speech delivered by John F. Kennedy on March 15, 1962. While initially rooted in the United States, this celebration was embraced by all Latin American nations, including Brazil, Mexico,…
Read MoreBrazil’s Top 10 Marketplaces for Online Selling
Marketplaces play an integral role in driving the digital transformation of Brazilian retail. In recent years, they have evolved into a pivotal mechanism for business expansion, even for brands with established online platforms, while also serving as a pathway for growth and customer acquisition for smaller online players. With over 80% of ecommerce sales occurring…
Read More7 Keys to Successful Business Expansion in Latin America in 2024
Beyond the beauty of its landscapes and diverse cultures, Latin America is a hotspot for global business growth, particularly in the booming realm of e-commerce. However, making it big in this dynamic market is more than just getting translations right. It’s about really understanding market potential, what consumers want, and the rules you need to…
Read MoreHow We Became Walmart’s Top-Selling Store in a Week
In the vast world of e-commerce, where billions of products compete for attention, imagine receiving a message from Walmart confirming that you are its #1 top-seller across the entire marketplace. Amidst +100,000,000 products and +150 categories, we claimed the first position in the BuyBox and, for an entire month, held the title of Walmart’s top-selling…
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