Posts by Cecilia Meghirditchian
Father’s Day in Brazil: Preparing Your E-commerce Strategy
Fathers’ Day (Dia de Pais in Portuguese) is one of the most anticipated dates on the Brazilian e-commerce calendar. It is often the perfect opportunity for retailers who sell men’s fashion, men’s grooming products, sports equipment, electronics, perfumes, watches, as well as other items in demand during this period. This article is aimed at helping…
Read MoreSelling on Magalu marketplace from the USA
What is Magalu? Magalu marketplace is the online shopping site for Magazine Luiza, among Brazil’s largest retail chains. Magazine Luiza operates more than 1100 physical stores across Brazil and employs over 30,000 people. The Magalu marketplace has become one of the largest and most popular sites in Latin America, attracting approximately 100 million monthly visitors,…
Read MoreLatin America’s ‘HOT Sale’ e-commerce event: 5 Tips for Boosting Sales
Hot Sale is one of the biggest online shopping events in Latin America. During Hot Sale, multiple brands and retailers offer discounts through their websites or online marketplaces. In a bid to encourage online sales, these discounts are only available online during the Hot Sale event. This annual event is officially held in multiple countries,…
Read Morenocnoc opens new cross-border mega stores in Chile
nocnoc, the largest cross-border store in Latin America, recently opened new stores in Chile’s largest marketplaces. The company now has stores across five Latin American countries, including Brazil, Mexico, Argentina, Colombia, and Chile. Global sellers can sell their products through nocnoc stores and expand their reach in these markets, potentially capturing 90% of the region’s…
Read MoreHerbspro Case Study
From a Painful Journey to Successful Expansion: Herbspro Expansion to Latin America Herbspro is a leading multinational eCommerce company in the United States that offers a diverse range of natural products, including vitamins, supplements, organic groceries, and natural beauty products. Since its establishment in 2004, the company has been dedicated to providing high-quality natural products.…
Read MoreChildren’s Day in Mexico 2023: Selling Toys and Games Online
We are just a few weeks away from Children’s Day in Mexico, a festivity that promises a huge volume of sales and opportunities for cross-border eCommerce. There are 39.2 million children and teenagers from 0 to 17 years of age residing in Mexico, representing 32.8% of the population. If you’re a retailer that sells toys…
Read MoreAmazon Brazil Growth: 200% Increase in Traffic
The performance of Amazon in Brazil has considerably improved over the last three years. In 2020, Amazon introduced four new distribution centers throughout Brazil and increased the number of cities offering two-day delivery for Prime members from 120 to more than 1,000 cities. Amazon has been investing in improving logistics and operations in Brazil to…
Read MoreGrowing Your Online Beauty and Perfume Business in Latin America
The personal care and beauty market in Latin America is a promising option for companies looking to expand their sales overseas. But why should companies consider Latin America? In this article, we’ll explore some of the key factors driving the growth of the beauty market in this region, as well as the potential opportunities for…
Read MoreWhy Toys and Games Are a Top-Selling Category in Latin America
E-commerce in Latin America is growing at an accelerated pace, with a compound annual growth rate of 25%. Similarly, toys and games sales in the region are also experiencing outstanding growth. According to NPD, the highest growth for toys and games sales globally was registered in Brazil (+23%) and Mexico (+13%), followed by Spain, Canada,…
Read MoreWhat is Consumers’ Day in Brazil? – eCommerce Strategy
Consumer’s Day in Brazil is an annual eCommerce event that takes place on March 15th each year. It is considered the Black Friday of Q1 due to its high sales potential. Numerous brands from various industries are taking advantage of Consumer Day to offer discounts and increase their exposure. This presents a promising opportunity for…
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