Posts by Cecilia Meghirditchian
Webinar: Selling in Mexico for Peak Season
In this webinar, Stefano and Cecilia delve into the advantages of cross-border selling in Mexico and the opportunity to become a part of the Coppel marketplace, perfectly timed for El Buen Fin. About Coppel Coppel stands as one of Mexico’s leading retail chains and online marketplaces, offering an extensive range of over 2,050 product categories,…
Read MoreWhat to expect for Black Friday in Brazil 2023
Black Friday 2023 is just around the corner! This year holds even greater promise for online sales in Brazil throughout November. As an international retailer, this is your chance to tap into the Brazilian market and skyrocket your sales for Peak Season. Why Black Friday is so important in Brazil? Brazil holds the title of…
Read MoreEl Buen Fin: Mexico’s Answer to the Black Friday Frenzy
While the U.S. goes wild for Black Friday, our neighbors to the south dance to a different beat. Meet “El Buen Fin,” Mexico’s exhilarating answer to the shopping extravaganza. But what makes it the crowning jewel of the nation’s yearly calendar? Let’s explore this major sales event further and uncover the top e-commerce strategies to…
Read MoreChildren’s Day Brazil 2023: Strategies for E-commerce Sales
One of the highly anticipated events for e-commerce in Brazil is rapidly approaching – Children’s Day, or as it’s known in Portuguese, “Dia das Crianças”. This occasion presents a prime opportunity for parents to purchase gifts for their children while sharing quality time together. The outlook for 2023 is remarkably positive, with projected sales surpassing…
Read MoreWhy Should Brands Sell on Mercado Libre?
For international brands and retailers seeking to boost sales in new markets, venturing into Latin America’s marketplaces is undoubtedly a promising choice. Now, let’s delve deeper into Mercado Libre: What exactly is this marketplace? Why should you prioritize its expansion? And how can you begin your journey here? What’s Mercado Libre? Mercado Libre is the…
Read MoreFather’s Day in Brazil: Preparing Your E-commerce Strategy
Fathers’ Day (Dia de Pais in Portuguese) is one of the most anticipated dates on the Brazilian e-commerce calendar. It is often the perfect opportunity for retailers who sell men’s fashion, men’s grooming products, sports equipment, electronics, perfumes, watches, as well as other items in demand during this period. This article is aimed at helping…
Read MoreSelling on Magalu marketplace from the USA
What is Magalu? Magalu marketplace is the online shopping site for Magazine Luiza, among Brazil’s largest retail chains. Magazine Luiza operates more than 1100 physical stores across Brazil and employs over 30,000 people. The Magalu marketplace has become one of the largest and most popular sites in Latin America, attracting approximately 100 million monthly visitors,…
Read MoreLatin America’s ‘HOT Sale’ e-commerce event: 5 Tips for Boosting Sales
Hot Sale is one of the biggest online shopping events in Latin America. During Hot Sale, multiple brands and retailers offer discounts through their websites or online marketplaces. In a bid to encourage online sales, these discounts are only available online during the Hot Sale event. This annual event is officially held in multiple countries,…
Read Morenocnoc opens new cross-border mega stores in Chile
nocnoc, the largest cross-border store in Latin America, recently opened new stores in Chile’s largest marketplaces. The company now has stores across five Latin American countries, including Brazil, Mexico, Argentina, Colombia, and Chile. Global sellers can sell their products through nocnoc stores and expand their reach in these markets, potentially capturing 90% of the region’s…
Read MoreHerbspro Case Study
From a Painful Journey to Successful Expansion: Herbspro Expansion to Latin America Herbspro is a leading multinational eCommerce company in the United States that offers a diverse range of natural products, including vitamins, supplements, organic groceries, and natural beauty products. Since its establishment in 2004, the company has been dedicated to providing high-quality natural products.…
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