Posts by Cecilia Meghirditchian

Latin America is a dynamic region consisting of 18 countries with unique cultures, traditions, and consumer preferences. Latin America is one of the world’s fastest-growing eCommerce markets, and it is well-known for being a multi-marketplace region. Each country has its own set of marketplaces that compete on a level playing field, making it a diverse…

As Valentine’s Day approaches, couples all around the world are busy planning romantic dates, reserving tables at fancy restaurants, and buying thoughtful gifts for their loved ones.  But in Brazil, things are a little different. You see, unlike in the United States or other European countries, Valentine’s Day isn’t celebrated in Brazil. But why is…

What is Mercado Libre? Founded in 1999, Mercado Libre is the leading eCommerce platform in Latin America. With a presence in 18 countries including Brazil, Mexico, Colombia, Argentina, and Perú, it hosts the largest online commerce ecosystem in the region. The platform has more than 85 million active buyers and receives over 550 million visitors…

Building an eCommerce calendar is important for all sellers, but especially for those venturing into new markets as cross-border sellers. This will ensure the successful promotion and distribution of their products. By considering the various eCommerce dates in the countries you plan to market, you can take advantage of special days with increased sales. To…

Latin America: A promising region to increase online sales The Latin American eCommerce market has seen tremendous growth in the post-pandemic era. According to data from eMarketer, the market is valued at 362 billion USD and is expected to continue growing at a rate of 25% per year through 2025. The widespread adoption of smartphones…

Cross-border eCommerce has witnessed exponential growth in Latin America over the last few years. According to AMI (Americas Market Intelligence), cross-border eCommerce revenue will expand by almost 45% in 2022 – nearly 10% higher than the domestic eCommerce market at 36%. That is mainly due to the increasing popularity of online marketplaces. These powerful platforms…

One of the most memorable days for Latin Americans is approaching: Christmas.  Unlike the United States, Latin Americans celebrate Christmas on the first days of summer. Therefore, they spend Christmas on the beach, with high temperatures and no snow. In most Latin American countries, such as Brazil, Mexico, Colombia, Argentina, Peru, and Chile, workers receive…

Before concreting any purchase online, Brazilians pay a lot of attention to the seller’s reputation.  Consumers want their products to arrive on time, with the right quality, and without having to pay extra fees. For this reason, they avoid buying stuff in stores that are new or have not got any sales in the past…

As the largest economy in Latin America and the 10th largest eCommerce market in the world, Brazil has a diverse landscape of marketplaces that contribute to its economic success. In the last decade, marketplaces consolidated their position in the Brazilian market, playing a vital role in the country’s economic growth. In 2021, marketplaces’ sales revenue…