Posts by Cecilia Meghirditchian

Latin America: A promising region to increase online sales The Latin American eCommerce market has seen tremendous growth in the post-pandemic era. According to data from eMarketer, the market is valued at 362 billion USD and is expected to continue growing at a rate of 25% per year through 2025. The widespread adoption of smartphones…

Cross-border eCommerce has witnessed exponential growth in Latin America over the last few years. According to AMI (Americas Market Intelligence), cross-border eCommerce revenue will expand by almost 45% in 2022 – nearly 10% higher than the domestic eCommerce market at 36%. That is mainly due to the increasing popularity of online marketplaces. These powerful platforms…

One of the most memorable days for Latin Americans is approaching: Christmas.  Unlike the United States, Latin Americans celebrate Christmas on the first days of summer. Therefore, they spend Christmas on the beach, with high temperatures and no snow. In most Latin American countries, such as Brazil, Mexico, Colombia, Argentina, Peru, and Chile, workers receive…

Before concreting any purchase online, Brazilians pay a lot of attention to the seller’s reputation.  Consumers want their products to arrive on time, with the right quality, and without having to pay extra fees. For this reason, they avoid buying stuff in stores that are new or have not got any sales in the past…

As the largest economy in Latin America and the 10th largest eCommerce market in the world, Brazil has a diverse landscape of marketplaces that contribute to its economic success. In the last decade, marketplaces consolidated their position in the Brazilian market, playing a vital role in the country’s economic growth. In 2021, marketplaces’ sales revenue…

Latin America is one of the fastest-growing eCommerce markets in the world, reaching millions of people who have access to online shopping. As a result, many shopping festivities like Black Friday, Cyber Monday, or Singles’ day are now part of Latin American shopping culture. During the past years, Black Friday has become the largest online…

November is by far the best month for online sales. Over the years, consumers liked the idea of getting huge deals before Christmas, and thus Black Friday and Cyber Monday became popular in Latin America. However, there is another commercial day that is gaining awareness and that sellers should put on their calendars: Singles’ day. …

When compared to other Latin American countries, Brazil definitely stands out. It boasts the world’s sixth-largest population, with over 212 million people, the eleventh-largest economy, and the tenth-largest eCommerce market.  It also makes up a third of Latin America’s population as well as a third of the region’s eCommerce. Therefore, Brazil is often the first…

Although stories of political turmoil and economic instability tend to make the headlines, Latin America is a dynamic region, with a thriving middle class and hundreds of millions of consumers that are increasingly going digital. For those who seek to venture beyond traditional markets like the United States, Europe, or Asia, Latin America presents exciting…