Posts by Victoria Tolve
Children’s Day in Brazil: A golden opportunity for toy sales
As October approaches, so does one of the most anticipated dates on the e-commerce calendar in Brazil – Children’s Day on October 12. This cherished occasion is a prime sales event for toy retailers. For international sellers, it presents a golden opportunity to tap into Brazil’s vibrant and growing e-commerce market. With increasing demand for…
Read MoreWhy beauty brands shouldn’t miss out on Black Friday Brazil 2024
The most important date on the global e-commerce calendar is just around the corner – Black Friday! This year, the event falls on November 29, marking a key moment for shoppers and businesses alike. As Black Friday continues to grow in significance across Latin America, particularly in Brazil, it presents an incredible chance for international…
Read MoreWhy sell cross-border on Magalu Brazil this Black Friday?
We are getting closer to the most important date on the eCommerce calendar in Brazil and around the world—Black Friday. This event, originally from the United States, has gained increasing popularity in Latin America attracting millions of consumers eager for discounts and deals. In Brazil, Magazine Luiza (Magalu) has solidified its position as one of…
Read MoreSeizing the Opportunity: Selling Vitamins & Supplements in Latin America
The market for supplements and vitamins in Latin America is experiencing a remarkable surge, driven by increasing health awareness and a shift towards preventive healthcare. As consumers become more conscious of the benefits of maintaining a healthy lifestyle, this category has seen substantial growth. With demand on the rise and a rapidly expanding e-commerce landscape,…
Read MoreExpo Magalu 2024: Key Insights on Cross-border Commerce
Expo Magalu is a premier event in Brazil’s e-commerce sector, drawing a diverse audience of industry leaders, entrepreneurs, and tech innovators from across the globe. Organized by Magazine Luiza, Brazil’s largest retailer, the event highlights the company’s significant role in the region’s digital retail landscape. Magazine Luiza has established itself as a leader in digital…
Read MoreUnlocking Latin America’s Electronics Market Potential
The electronics market in Latin America is experiencing explosive growth, driven by an increasing demand for products like smartphones, headphones, and speakers, among others. As the region becomes more connected, with 70% of the population having internet access, the appetite for cutting-edge technology is surging. Consumers are eager to embrace the latest innovations, from high-performance…
Read MoreHow Arabian Perfumes Conquered Latin America
The global perfume market is a multi-billion dollar industry, marked by constant growth and innovation. In Latin America, the market is particularly vibrant, with consumers showing a deep cultural appreciation for unique and exotic scents. Arabian perfumes, known for their rich and long-lasting fragrances, have found a burgeoning market in this region. Their success in…
Read MoreDeveloping a Marketplace Strategy for my Brand
Developing a robust marketplace strategy is crucial for U.S. sellers aiming to expand their product reach into Latin America. As e-commerce continues to thrive, particularly in dynamic regions like Latin America, crafting an effective marketplace strategy becomes vital. This approach not only facilitates market entry but also allows brands to align with local consumer preferences…
Read MoreUnlock Amazon Prime Day Success in Mexico
With the arrival of July and the beginning of the second half of the year, one of the most important events in the global e-commerce calendar returns – Amazon Prime Day! This year in Mexico, it will be held from July 16 to 21, featuring six days of endless discounts and exclusive offers. It is…
Read MoreHow to start selling cross border on marketplaces
Are you a seller looking to expand your business into Latin America? This region offers a vibrant and growing market that could be the perfect next step for your business. In this article, we’ll guide you through the process of selling your products on Latin American marketplaces. Join us as we explore the opportunities and…
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