Posts by Victoria Tolve

As the countdown to one of Chile’s most anticipated events begins, Cyber Monday (or Cyber Day) is just around the corner! This year’s edition will take place from October 6 to 8, promising to be bigger and better than ever. Known for incredible discounts and exclusive deals, Cyber Monday in Chile attracts massive online traffic.…

The countdown is on for one of the most important dates in Brazil’s e-commerce sales event calendar: Dia do Cliente, taking place on September 15. This nationwide sales event has become a golden opportunity for brands to strengthen relationships with customers while driving record-breaking sales. For international sellers, especially those from the U.S., it’s the…

In today’s fast-paced e-commerce world, Artificial Intelligence (AI) is transforming how businesses operate. It enables brands to scale and thrive like never before. As international marketplaces such as Amazon, Mercado Libre, Walmart, and others gain importance in global expansion strategies, leveraging AI has become a game-changer. It helps businesses reach wider audiences and grow cross-border…

Many brands and companies often underestimate the power of advertising in marketplaces. A clear, effective strategy is key to standing out and capturing the attention of your target audience. Ads are essential for increasing product visibility, enhancing brand awareness, and improving your positioning in marketplaces like Amazon, Mercado Libre, and beyond. It’s also important to…

Father’s Day in Brazil is one of the most important retail events in the country. It presents a major ecommerce opportunity for U.S. brands aiming to expand into Latin America. With demand for imported products on the rise and a highly connected digital audience, this celebration—falling on Sunday, August 10, 2025—offers the ideal timing to…

Prime Day is no longer just a major event in the United States—it’s becoming an essential shopping moment across many Latin American countries. In our latest webinar, “Amazon Prime Day Strategies: Boost Your Sales in Latin America”, experts Michael Radziszewski, Head of Affiliate Partnerships at SmartScout, and Arianne Ritter, Senior Business Developer at nocnoc and…

Mercado Libre stands as the undisputed leader in Latin America’s e-commerce landscape, connecting millions of buyers and sellers across the region. Over the past two decades, it has transformed from a simple marketplace into a fully integrated e-commerce ecosystem. This transformation combines advanced logistics, payment solutions, and a vast product assortment. For international sellers looking…

As July approaches, Amazon Prime Day draws near—one of the biggest global e-commerce events of the year. This year, Prime Day will take place from July 15 to 21. What began as a 24-hour deal frenzy has transformed into a major international sales event. It now drives millions in revenue across multiple markets. For U.S.…

Expanding successfully into Latin America requires a nuanced understanding of its diverse markets and unique challenges. Global leaders Sony and GoPro have developed proven strategies to navigate this complex landscape. These approaches have helped them grow and scale effectively across the region. From adapting pricing models to leveraging multichannel sales, their strategies offer valuable lessons…