Posts by Victoria Tolve
Mexican HOT Sale: 5 tips for more sales
As May approaches, so does one of the largest and most important events for e-commerce in Latin America: Hot Sale. This annual event promotes online shopping and drives the growth of e-commerce, benefiting various brands and sellers across the region. Participating countries in Hot Sale include Mexico and Argentina, while others such as Colombia, Brazil,…
Read MoreMother’s Day in Brazil: A special day for ecommerce
May is approaching, and with it, one of the most special celebrations on the Latin American calendar: Mother’s Day (Dia das Mães in Portuguese). It is celebrated annually on the second Sunday of the month, and this year, in 2024, the date falls on May 12th. This day is commonly associated with gift-giving, making it…
Read MoreWhat’s Americanas? Brazil’s top marketplace
In recent years, Brazil has emerged as a powerhouse in the global e-commerce market, boasting a staggering market value exceeding $275 billion. This growth has transformed Brazil into a vibrant hub for global brands and sellers eager to expand their sales and reach new customers. One of the driving forces behind Brazil’s e-commerce boom is…
Read MoreChildren’s Day in Mexico 2024: A Key Date for Online Sales
As we approach April, one of the most important dates for toys and games retailers is coming up in Mexico; Children’s Day! Celebrated annually on April 30th, thousands of families celebrate with their kids by giving gifts. In Mexico, toys and games dominate as the most purchased gifts during this period. Let’s understand how to…
Read MoreUnveiling Latin America’s Toy Market: Fueled by E-commerce Growth
Latin America has become a hyperconnected market with the world, bringing forth new opportunities for the development and growth of the toy industry. The toys and games industry was valued at $5 billion in 2021 and is expected to reach $11 billion by 2027, with an average annual growth rate of 12.9%, according to StrategyHelix.…
Read MoreWhat’s the importance of Black Friday in Latin America?
Since its inception in the early 1960s, Black Friday has solidified its status as the most popular shopping event in the United States. Over the years, this significant American tradition has transcended borders and spread throughout the world, including Latin America. In recent years, Black Friday has emerged as the largest online shopping event in…
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