How to boost your toy sales in Mexico this Black Friday 2024

Black Friday 2024, set for November 29th, is fast approaching. It marks the most important day in global e-commerce and is becoming increasingly significant in Mexico. As more Mexican consumers embrace online shopping, this event offers a prime opportunity. International toy and game sellers can reach new customers and drive sales. With toys high on holiday shopping lists, sellers can capitalize on this growing market. Offering attractive deals and optimizing listings helps them stand out during this high-demand season.

Keep reading to uncover essential tips for boosting your toy sales in Mexico this Black Friday. Learn how to tap into this growing market and make the most of the biggest shopping event of the year.

The Mexican toy market

Mexico is a young country, with an average age of 28.3 years and 46% of the population under the age of 25. Additionally, 23.8% of the population is between 0 and 14 years old. For this reason, it is an attractive market for toy companies.

According to Statista, the toys and games market in Mexico is expected to generate US$1.8 billion in revenue in 2024. This reflects strong demand for this product category. Although the market is already substantial, it is projected to grow at a steady pace. The annual growth rate (CAGR) is estimated at 0.18% from 2024 to 2028. This gradual increase shows consistent interest in toys and games among Mexican consumers, a trend driven by a young population and the rising popularity of e-commerce, which is reshaping how people shop. International sellers have a valuable opportunity to tap into this resilient market.

The growing importance of e-commerce in Mexico’s toy market

In August 2024, the monthly ecommerce revenue for the Mexican toys market reached $51 million, highlighting the strong demand for toys and games. Leading this market is Amazon, which generated an impressive $177.2 million in 2023. This solidifies its position as the top online store for toys in Mexico. Following closely is Coppel, which reported sales of $88.5 million. Additionally, the giant Mercado Libre and local player Walmart are crucial to the online toy market due to their substantial impact on toy sales in Mexico.

As Mexican consumer trends shift, online toy purchases are surpassing those made in physical stores. This change is driven by the growing demand for unique, innovative toys that are often not available locally. Consumers are also seeking a broader range of prices that better fit their budgets. Online platforms offer the convenience of accessing exclusive selections and varied price options, making them a more attractive choice for shoppers in search of diverse and novel toys.

Top-selling toy categories in Mexico for Black Friday 2024

• Action figures & collectibles: These toys are popular among children and collectors. They often feature characters from movies, TV shows, or video games.
• Dolls & accessories: This category includes a variety of dolls. It also features clothing, furniture, and other accessories that encourage role-play and creativity.
• Building sets & blocks: These toys promote creativity and problem-solving skills. Children can use blocks to construct simple structures or complex models.
• Educational toys: Toys designed for learning and development stimulate engagement in various subjects. They cover math, science, language, and fine motor skills, making learning enjoyable.
• Board games & puzzles: Family favorites, these offer social interaction and entertainment while also enhancing strategic thinking and problem-solving abilities.
• Remote control & robotic toys: These toys include remote-operated cars, drones, and robotic figures, providing interactive play experiences that develop coordination skills.
• Outdoor & sports toys: This category features balls, bikes, and playground equipment. These items encourage physical activity and outdoor play, promoting children’s health.

Boost your toy sales in Mexico this Black Friday

If you’re an international seller looking to expand your toy sales into Mexico for this Black Friday, nocnoc has the perfect solution for you. With nocnoc, you can start selling your toys and games in Mexico in less than 48 hours. But that’s not all—our platform also allows you to reach customers in Brazil, Argentina, Colombia, and Chile, through over 15 leading marketplaces. Take advantage of this opportunity to broaden your market reach and maximize your sales potential across Latin America.

The best part? You don’t have to worry about anything. We take care of everything—from publishing your products to optimizing your listings, providing translations, offering customer support, launching effective marketing campaigns, handling customs, and last-mile deliveries, to managing cancellations and returns – we’ve got you covered.

Ready to grow your business across borders? Register with nocnoc today and start expanding your toy sales in Mexico and beyond.