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Children’s Day Brazil 2023: Strategies for E-commerce Sales
One of the highly anticipated events for e-commerce in Brazil is rapidly approaching – Children’s Day, or as it’s known in Portuguese, “Dia das Crianças”. This occasion presents a prime opportunity for parents to purchase gifts for their children while sharing quality time together. The outlook for 2023 is remarkably positive, with projected sales surpassing…
Read MoreWhy Should Brands Sell on Mercado Libre?
For international brands and retailers seeking to boost sales in new markets, venturing into Latin America’s marketplaces is undoubtedly a promising choice. Now, let’s delve deeper into Mercado Libre: What exactly is this marketplace? Why should you prioritize its expansion? And how can you begin your journey here? What’s Mercado Libre? Mercado Libre is the…
Read MoreFather’s Day in Brazil: Preparing Your E-commerce Strategy
Fathers’ Day (Dia de Pais in Portuguese) is one of the most anticipated dates on the Brazilian e-commerce calendar. It is often the perfect opportunity for retailers who sell men’s fashion, men’s grooming products, sports equipment, electronics, perfumes, watches, as well as other items in demand during this period. This article is aimed at helping…
Read MoreComprehensive Guide to Expanding Your US-based Brand to Latin America
After years of assisting US-based brands in expanding their presence and raising awareness in the Latin American market, we have compiled a comprehensive guide highlighting the key factors for a successful expansion. Regardless of the brand, these steps are universally applicable and should be followed diligently. By implementing these strategies, you can ensure a successful…
Read MoreSelling on Magalu marketplace from the USA
What is Magalu? Magalu marketplace is the online shopping site for Magazine Luiza, among Brazil’s largest retail chains. Magazine Luiza operates more than 1100 physical stores across Brazil and employs over 30,000 people. The Magalu marketplace has become one of the largest and most popular sites in Latin America, attracting approximately 100 million monthly visitors,…
Read MoreTop 10 Online Marketplaces in Latin America for Selling Globally
Latin America is an attractive destination for international expansion, with a booming e-commerce market valued at 362 billion USD and growing by 25% annually. Marketplaces are crucial, accounting for over 80% of total e-commerce sales. Unlike the United States, where Amazon dominates the market and sellers can capture a significant market share by exclusively selling…
Read MoreLatin America’s ‘HOT Sale’ e-commerce event: 5 Tips for Boosting Sales
Hot Sale is one of the biggest online shopping events in Latin America. During Hot Sale, multiple brands and retailers offer discounts through their websites or online marketplaces. In a bid to encourage online sales, these discounts are only available online during the Hot Sale event. This annual event is officially held in multiple countries,…
Read MoreChildren’s Day in Mexico 2023: Selling Toys and Games Online
We are just a few weeks away from Children’s Day in Mexico, a festivity that promises a huge volume of sales and opportunities for cross-border eCommerce. There are 39.2 million children and teenagers from 0 to 17 years of age residing in Mexico, representing 32.8% of the population. If you’re a retailer that sells toys…
Read MoreAmazon Brazil Growth: 200% Increase in Traffic
The performance of Amazon in Brazil has considerably improved over the last three years. In 2020, Amazon introduced four new distribution centers throughout Brazil and increased the number of cities offering two-day delivery for Prime members from 120 to more than 1,000 cities. Amazon has been investing in improving logistics and operations in Brazil to…
Read MoreGrowing Your Online Beauty and Perfume Business in Latin America
The personal care and beauty market in Latin America is a promising option for companies looking to expand their sales overseas. But why should companies consider Latin America? In this article, we’ll explore some of the key factors driving the growth of the beauty market in this region, as well as the potential opportunities for…
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