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E-commerce in Latin America is growing at an accelerated pace, with a compound annual growth rate of 25%. Similarly, toys and games sales in the region are also experiencing outstanding growth. According to NPD, the highest growth for toys and games sales globally was registered in Brazil (+23%) and Mexico (+13%), followed by Spain, Canada,…

Consumer’s Day in Brazil is an annual eCommerce event that takes place on March 15th each year. It is considered the Black Friday of Q1 due to its high sales potential. Numerous brands from various industries are taking advantage of Consumer Day to offer discounts and increase their exposure. This presents a promising opportunity for…

Latin America is a dynamic region consisting of 18 countries with unique cultures, traditions, and consumer preferences. Latin America is one of the world’s fastest-growing eCommerce markets, and it is well-known for being a multi-marketplace region. Each country has its own set of marketplaces that compete on a level playing field, making it a diverse…

As Valentine’s Day approaches, couples all around the world are busy planning romantic dates, reserving tables at fancy restaurants, and buying thoughtful gifts for their loved ones.  But in Brazil, things are a little different. You see, unlike in the United States or other European countries, Valentine’s Day isn’t celebrated in Brazil. But why is…

What is Mercado Libre? Founded in 1999, Mercado Libre is the leading eCommerce platform in Latin America. With a presence in 18 countries including Brazil, Mexico, Colombia, Argentina, and Perú, it hosts the largest online commerce ecosystem in the region. The platform has more than 85 million active buyers and receives over 550 million visitors…

Building an eCommerce calendar is important for all sellers, but especially for those venturing into new markets as cross-border sellers. This will ensure the successful promotion and distribution of their products. By considering the various eCommerce dates in the countries you plan to market, you can take advantage of special days with increased sales. To…

If you’re an online retailer looking to sell to Brazilian consumers, it’s important to understand what factors are most important to them when making a purchase. To gain insights into the behavior of Brazilian online shoppers, UBS Evidence Lab surveyed 1,646 Brazilian consumers in December 2022. Consumers were asked to rate the importance of various…

Latin America: A promising region to increase online sales The Latin American eCommerce market has seen tremendous growth in the post-pandemic era. According to data from eMarketer, the market is valued at 362 billion USD and is expected to continue growing at a rate of 25% per year through 2025. The widespread adoption of smartphones…