Children’s Day in Brazil: A golden opportunity for toy sales

As October approaches, so does one of the most anticipated dates on the e-commerce calendar in Brazil – Children’s Day on October 12. This cherished occasion is a prime sales event for toy retailers. For international sellers, it presents a golden opportunity to tap into Brazil’s vibrant and growing e-commerce market. With increasing demand for toys and gifts during this festive period, global brands have a unique chance to boost their sales and expand their reach. The timing couldn’t be better to capture the attention of millions of eager shoppers by offering a diverse range of high-quality toys that meet the tastes and preferences of Brazilian consumers.

Continue reading to discover how your brand can make the most of Brazil’s Kid’s Day. We’ll cover key insights into the local market, consumer preferences, and strategies to help you boost your toy sales and successfully enter Brazil’s booming e-commerce landscape.

Why Children’s Day is key for toy sales in Brazil

Children’s Day holds deep cultural significance in Brazil, celebrated with great enthusiasm and affection. This special day focuses on honoring children and is marked by the tradition of giving toys, highlighting the value placed on young ones in Brazilian society. Families eagerly participate in this celebration by purchasing gifts for their kids, making it a peak period for toy sales and a crucial time for retailers to capture the attention of eager shoppers.

In 2023, retail sales for Children’s Day reached $1.49 billion, marking a 1.1% increase compared to the same period in 2022, according to the Cielo Extended Commercial Index (ICVA). The growth was notably stronger in e-commerce, which saw a 5.5% rise in sales, while in-store sales experienced a modest 0.7% increase. This highlights the growing importance of online channels for capturing the surge in consumer spending during this festive period.

The recent figures highlight a significant increase in sales, with $0.97 billion in 2022, $0.87 billion in 2021, and $0.73 billion in 2020. This growth corresponds to an average annual growth rate of approximately 15.34%, showcasing a robust upward trend over the years.

What to expect for Children’s Day 2024

As we look forward to this year’s Kid’s Day in Brazil, excitement is already building for another fantastic celebration. Shoppers are expected to flock to e-commerce platforms and cross-border retailers to find unique toys and great deals not available locally. Many will start their shopping early to ensure they get their favorite items. This year, popular toys and gifts are likely to include the latest tech gadgets, interactive toys, and trending collectibles, reflecting the diverse interests of Brazilian children. With a strong emphasis on online and international shopping, retailers can anticipate a significant boost in sales as families prepare for a memorable Children’s Day.

According to the CNC trade portal, Children’s Day is the third most important retail event in Brazil, following Christmas and Mother’s Day in terms of sales volume. A recent Globo survey also highlights a higher purchase intention for this year’s celebration. Last year, 82% of Brazilians gave gifts on October 12, and this year, 89% plan to do so, with 73% intending to gift up to three people. On average, consumers are looking to buy 2.3 gifts and spend around $60.

Top toy trends in Brazil

According to ABComm, this year’s Children’s Day in Brazil is seeing high demand for certain items in e-commerce. The most sought-after products include the following:

• Smartphones, Tablets/Computers
• Toys, Dolls, and Toy Cars
• Clothing and Footwear
• Video Games
• Board Games
• Bicycles, Scooters, and Skates
• Books

Keys to success in selling toys in Brazil this Children’s Day

To make the most of the lucrative Children’s Day market in Brazil, it’s essential to adopt a strategic approach. Here are some key factors to ensure success:

Leverage marketplaces: Being present on popular Brazilian e-commerce platforms like Mercado Livre, Americanas, and Magalu is crucial. These marketplaces offer extensive reach and allow you to diversify your product offerings, making it easier to attract a wider audience.

Offer a diverse range of toys: Brazilian shoppers are looking for variety, so ensure your inventory includes popular categories like tech gadgets, interactive toys, and trending collectibles. This diversity helps you meet different customer preferences and increases your chances of making sales. It’s important to recognize that the most popular toy brands in Brazil, such as Lego, Fisher Price, Disney, and Funko, among others, may differ from the top brands in the United States. Understanding these differences can help you better tailor your offerings to the local market.

Optimize product listings: Make your product listings stand out with high-quality images, detailed descriptions, and competitive pricing. Highlight features that resonate with Brazilian consumers, such as educational benefits or unique designs.

Start early: Many shoppers begin their Children’s Day shopping in advance. By launching your campaign early, you can capture the attention of these early buyers and secure sales before the rush. For example, on marketplaces like Mercado Livre, Children’s Day campaigns in Brazil typically start in late August or early September. This early start allows sellers and brands to maximize visibility and capture consumer attention during the crucial shopping period.

Promote special offers: Use promotions, discounts, and bundles to entice buyers. Special offers can drive traffic to your listings and boost your sales during this peak period.

Enter the Brazilian toy market for Children’s Day sales!

If you’re looking to expand your toy and game business into Brazil’s growing market but don’t know where to start, don’t worry—nocnoc has the perfect solution for you.

With nocnoc, your products will effortlessly reach over 15 marketplaces in Brazil and four other key countries in the region—Mexico, Colombia, Chile, and Argentina—ensuring maximum exposure from the very start. The best part about our 360-degree solution is that we take care of everything for you: from publishing your products to optimizing your listings, providing translations, offering customer support, launching effective marketing campaigns, handling customs, and last-mile deliveries, to managing cancellations and returns – we’ve got you covered.

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