Holiday sales: Key trends and strategies for success in Brazil

The countdown is on to one of the most anticipated moments worldwide—the holiday season! In Brazil, this period is especially exciting, with Christmas and New Year setting the stage for a massive shopping frenzy. As consumers eagerly search for the perfect gifts and festive essentials, businesses have a golden opportunity to skyrocket their sales. With the explosive growth of e-commerce in Brazil, more shoppers are turning to online platforms, making it the perfect moment for international sellers to tap into this thriving market and connect with millions of eager buyers.

But it’s not just about Christmas and New Year! Key shopping events like Cyber Monday and Reyes Magos in Brazil supercharge holiday sales, offering shoppers irresistible deals and exclusive promotions. As these major events draw attention to discounted products and unique offerings, sellers have a chance to align their strategies with the excitement of the season. 

Continue reading to discover effective strategies that can help you maximize your sales during this vibrant holiday season in Brazil.

E-Commerce in Brazil during the Holiday Season

In 2023, e-commerce during the holiday season generated $3.29 billion, according to a study by the Brazilian Association of E-Commerce (ABComm). This figure represented a 3.32% increase compared to 2022. This year, the generated revenue during the holiday season is expected to rise even further, as a survey by Meta revealed that 89% of Brazilian consumers plan to shop for the end of the year.

Additionally, the average purchase ticket was nearly $85 in 2023, up from $83 in 2022. Last year, the number of orders placed during the holiday season reached 39 million, exceeding the 38.5 million recorded for Christmas 2022, marking the highest figure since 2018.

Brazil’s 2024 Christmas shopping trends

The Meta survey also revealed that 75% of consumers intend to explore different categories. Among Brazilians, the top purchasing intentions are as follows: 

• Food (73%)
• Health and beauty (60%) 
• Fashion and apparel (58%)
• Electronics (57%) 
• Home appliances (55%)
• Toys (46%)

The research also revealed that 64% of customers research and shop online, 37% browse online but purchase in physical stores, and 35% look in-store and buy online. This highlights the growing importance of online shopping, as most consumers are using digital channels to inform their buying decisions. 

Marketplaces as key channels to engage Brazilian shoppers

Marketplaces such as Mercado Livre, Amazon Brazil, Magalu, and Carrefour are essential in shaping Brazilian shopping habits. These platforms not only offer a wide variety of products but also foster trusted online environments. This significantly improves the overall shopping experience for Brazilian consumers.

In this context, cross-border commerce offers international sellers a unique opportunity to reach Brazilian shoppers effectively. By leveraging established marketplaces, sellers can tap into vast customer bases and robust logistics networks. This reduces typical barriers to entry, such as brand recognition and managing local operations. Additionally, these platforms provide localized marketing tools, enabling sellers to adjust their offerings to Brazilian preferences. As a result, utilizing these marketplaces allows international sellers to maximize visibility and boost holiday sales in Brazil, capitalizing on the growing demand for online shopping in the region.

Expand to Brazil for the holiday season now!

If you’re an international brand aiming to sell in Latin America, nocnoc is the solution you need. Take advantage of the holiday season to expand your reach. Nocnoc helps you enter Brazil and four other fast-growing markets. You can access more than 15 marketplaces in under 48 hours.

The best part? You don’t have to worry about anything; at nocnoc, we take care of everything, from international shipping to publishing your catalog, optimizing your listings, translations, customer support, regulations, taxes, and launching effective marketing campaigns that will increase your sales like never before. All you have to do is wait for your sales to come in!

What are you waiting for? The holiday season is approaching—sign up now and boost your cross-border sales!