Insights from Amazon Experts: How to Win Prime Day in LATAM

Prime Day is no longer just a major event in the United States—it’s becoming an essential shopping moment across many Latin American countries. In our latest webinar, “Amazon Prime Day Strategies: Boost Your Sales in Latin America”, experts Michael Radziszewski, Head of Affiliate Partnerships at SmartScout, and Arianne Ritter, Senior Business Developer at nocnoc and former Marketplace Manager at Amazo, shared powerful strategies, key data, and real success stories to help U.S.-based sellers unlock the potential of this rapidly growing market.

Continue reading to discover why Prime Day is becoming a game-changer for Latin American markets, and how you can position your brand for success in the region.

LATAM’s E-commerce Surge: The Opportunity

Latin America is going through an e-commerce boom. For international sellers, this means a huge opportunity to grow. With 662 million potential consumers and a market valued at $509 billion, the region is both significant and expanding rapidly. Even more appealing is the fact that 94% of e-commerce activity is concentrated in six key markets: Argentina, Brazil, Chile, Mexico, Colombia, and Peru. This creates a focused and high-potential entry point for global brands.

What’s particularly notable is that Latin America has more online consumers than the United States. As Arianne pointed out during the webinar:

“Latin America has 351 million online consumers, which is more than the 275 million in the U.S. It’s a huge, active online audience, and the potential for growth is immense.”

Moreover, 82% of the region’s population is online, signaling a high level of digital engagement. With cross-border e-commerce in LATAM projected to reach $114 billion by 2026, now is the perfect time for U.S. sellers to enter the market and take advantage of these expanding opportunities.

The e-commerce space in LATAM is growing faster than many other regions, and with the less saturated markets compared to the U.S. or Europe, there’s a unique chance to stand out and capture market share. As Arianne pointed out, this is a moment for international brands to build their presence:

“It’s a high-potential market with strong demand and far less competition than in the U.S. or Europe. For international sellers, this is the perfect time to get in early and grow.”

With these numbers and insights, Latin America is no longer just a potential market—it’s a key opportunity that’s ready to be seized by international sellers looking to expand.

Prime Day in LATAM: A Key Opportunity for Sellers

Prime Day has quickly become a key event not only in the U.S. but also across Latin America. With sales records being shattered year after year, it’s clear that the event is gaining major traction in the region. Here are some key takeaways from Prime Day in LATAM:

• In Brazil during Prime Day 2023, there were 3 million page views per minute. Consumer interest was massive and constant.
• The event was so successful in Brazil that it was extended to six full days, giving shoppers more time to buy.
• In Mexico, SMBs alone generated $181 million in Prime Day sales. This shows the region’s strong potential for sellers of all sizes.

One of the key factors behind Prime Day’s success in LATAM is Amazon’s strict pricing policy. This policy ensures that deals listed during Prime Day are always the lowest price of the year. If a lower price is found elsewhere, Amazon will drop the deal, which helps build consumer trust. As a result, shoppers are increasingly waiting for Prime Day to make their purchases, knowing they will get the best price.

As Arianne mentioned during the webinar:

“Amazon only allows a deal to go live during Prime Day if it’s the lowest price of the year. This strict policy builds strong consumer trust, and shoppers know they can save money, so many plan their purchases around the event.”

This combination of great pricing, extended sales periods, and consumer trust is why Prime Day has become such a powerful force in LATAM and a must-have strategy for sellers looking to grow in the region.

Top Categories to Target for Prime Day in LATAM

Latin America offers exciting opportunities for sellers looking to expand their presence on Amazon. Key categories have consistently shown strong performance in both Brazil and Mexico, especially around major sales events like Prime Day. Here are the top-performing categories to target:

• Beauty & Personal Care: Products like perfumes, hair care, and skincare have seen strong demand.
• Electronics: High-ticket items like notebooks, speakers, and cameras, which are often more expensive locally, are thriving in LATAM.
• Home & Kitchen: Small appliances and kitchen gadgets, especially from U.S. brands, are popular across the region.
• Toys & Games: Popular brands like Mattel, Disney, and LEGO are seeing great success during events like Prime Day.

Arianne shared a key insight about the region’s demand for international products:

“Consumers in Latin America love international products. They’re eager to discover new brands—and often, the local options are limited or more expensive.”

A standout success story for nocnoc is the Asad perfume from Lattafa, which became the #1 best-selling fragrance on Amazon Brazil. Thanks to nocnoc’s strategic approach, including optimized listings, compelling visuals, and leveraging Prime Day promotions, the Asad perfume outperformed local competitors, showcasing the tremendous potential for success in the LATAM market.

This success story demonstrates how a targeted strategy, combined with platform support, can lead to significant growth in Latin America.

Challenges of Cross-Border—And How to Solve Them

Expanding into Latin America offers great opportunities, but it’s not without its challenges. Sellers looking to enter the LATAM market need to be aware of several hurdles related to compliance, logistics, and marketplace rules. Here’s a breakdown of the main challenges and how to overcome them:

Compliance (Duties, Labeling):
Each country in Latin America has its own customs regulations, import rules, and tax structures. Mislabeling shipments or underestimating taxes can lead to delays, fines, or even products being held by customs. Arianne pointed out that this is a common issue for many sellers:

“If you make a mistake—like mislabeling a shipment or underestimating duties—you risk delays, fines, or even having your products held by customs.”

Logistics (Cost, Tracking):
Cross-border shipping can be expensive and time-consuming, especially for small businesses. Without proper planning, logistics costs can become prohibitively high. Arianne emphasized the importance of choosing a logistics solution with full tracking capabilities to avoid these issues:

“Cross-border shipping takes longer and costs more, especially if you don’t have scale. Without proper planning, your shipping costs will be extremely high.”

Marketplace Rules (Localization, Returns):
Selling in LATAM requires localizing listings and understanding each marketplace’s return policies. If sellers fail to comply with these rules, such as offering local return addresses, their accounts could be suspended. Arianne explained the importance of these requirements for sellers:

“If you don’t offer returns locally, you’re required to refund the full amount to the customer, no matter the issue.”

nocnoc’s Turnkey Solution

To address these challenges, nocnoc offers a turnkey solution for international sellers. With just one integration, sellers can access over 20 marketplaces across Latin America, while nocnoc handles compliance, logistics, and customer service.

This solution simplifies cross-border sales, allowing sellers to focus on growing their business while nocnoc takes care of the complexities of selling in the LATAM market.

Prime Day in LATAM Prep: Proven Strategies

To maximize success during Prime Day in Latin America, follow these strategies:

• Upload Listings Early: Get your products live early to ensure visibility and eligibility for Prime Day campaigns.
• Use Coupons Over Price Cuts: Offer discounts with coupons instead of lowering base prices to protect your margins.
• Optimize Hero Listings: Focus on high-potential products and make sure their listings are well-optimized with quality photos and clear copy.
• Speak to Account Managers: Reach out to account managers early for inclusion in Prime Day campaigns and marketing emails.
• Stay in Stock: Keep your products in stock during and after Prime Day to maintain ranking and maximize sales.
• Leverage Retargeting After Prime Day: Use sponsored ads to retarget customers who interacted with your products during Prime Day.

Amazon Tools to Explore

To succeed on Amazon in Latin America, sellers should take advantage of valuable tools that provide insights into trends, pricing, and market opportunities. Here are some key tools to explore:

SmartScout:
SmartScout is an analytics platform for Amazon sellers that provides data on products, competitors, and market trends. It helps identify growth opportunities and optimize sales strategies on Amazon. Michael recommended it for in-depth market analysis:

• Subcategories Tool: Filter and explore subcategories on Amazon Mexico. Easily identify fast-growing niches with strong sales potential.
• Market Share Tracking: This feature lets you track your market share and brand exposure, helping you spot areas for growth and improvement.
• Pricing History: Analyze competitor pricing and discount trends over time. Adjust your strategy to stay competitive and protect your margins.
• Category Analysis for Mexico: Discover high-growth categories like electronics and toys to uncover new opportunities and optimize your product selection..

Michael emphasized that successful sellers research trends first before choosing products:

“Instead of starting with product ideas and digging deep into niches, SmartScout allows you to flip the process and look at market trends first.”

By using SmartScout to research trends and analyze market data, sellers can make informed decisions and optimize their product selection for maximum success.

Sell in Latin America: Seize the Opportunity

Latin America is no longer a “maybe” for international brands—it’s a must. With its rapidly growing e-commerce market and the increasing success of events like Prime Day, LATAM presents an incredible opportunity for sellers to expand their reach and grow their business.

Ready to take the next step? Start selling in Latin America in less than 48 hours with nocnoc. Our seamless integration process lets you tap into over 20 marketplaces with minimal effort.

Sign up now to get started and take advantage of future events.

Don’t miss out—watch the full webinar replay here to dive deeper into the strategies and insights shared by our experts.