nocnoc Pioneers in Brazil’s New Import Laws

Recent changes in Brazil’s e-commerce landscape have addressed longstanding challenges. Until mid-last year, cross-border commerce in Brazil was largely unregulated, creating obstacles for both domestic and international brands. Long delivery times and high taxes impeded the growth of online shopping.

This article explores the new regulation in Brazil, known as Remessa Conforme, which brings significant changes to the online sales market and offers numerous benefits. Learn how nocnoc, in partnership with Magazine Luiza, is leveraging these changes to expand market presence.

E-commerce in Brazil

According to the 2023 TIC Households survey, 84% of Brazilian households have internet access, translating to over 178 million people. Between 2022 and 2023, the number of internet users increased by 7.1 million, or 4.1%.

The e-commerce market is experiencing robust growth. In 2023, 116.1 million people made online purchases. Revenue is projected to reach $41.75 billion in 2024, marking a 17% increase from 2023. Annual growth rates exceeding 10% are expected over the next five years, with revenue volume estimated to reach €72.92 billion by 2029.

New Brazilian Customs Regulations for E-commerce

In August 2023, Brazil introduced the Programa Remessa Conforme (PRC), a new voluntary compliance program for domestic and international sellers using e-commerce platforms. This program aims to enhance the efficiency of importing international goods and ensure compliance with customs legislation. It is expected to stimulate cross-border e-commerce by expediting the clearance process and exempting import taxes for shipments up to $50.

Advantages for International Sellers

International sellers can benefit significantly from these regulations:

• Enhanced Trust and Credibility: Strict compliance requirements boost confidence among Brazilian consumers and partners, potentially increasing sales and improving business relationships.
• Simplified Transactions: Standardized procedures for remittances reduce transaction complexity and risk, making it easier to operate in Brazil.
• Legal Assurance: Adhering to the regulations helps avoid legal issues and ensures smooth operations.

Benefits for Brazilian Consumers

Brazilian consumers will also gain from the Remessa Conforme Law:

• Greater Product Variety: Increased access to international products that may not be available locally.
• Increased Consumer Protection: Enhanced security for financial transactions, reducing the risk of fraud.
• Competitive Pricing: Increased market competition can lead to better prices and deals.

Enhancing Cross-Border Commerce with nocnoc

In this evolving landscape, nocnoc plays a crucial role in facilitating efficient cross-border commerce. We manage the entire logistics and customs operation, ensuring faster delivery times and a superior customer experience. Our comprehensive solution includes international shipping, listing optimization, translations, customer support, regulatory compliance, taxes, and marketing campaigns.

Our partnership with Magazine Luiza exemplifies our commitment to leveraging the new regulations for enhanced market penetration. With Magalu, one of Brazil’s largest and most trusted retailers, we are bringing more high-value U.S. products to Brazilian consumers. This collaboration allows us to offer a seamless shopping experience and expand product variety significantly.

Unlock Seamless Market Entry into Brazil with nocnoc

Despite the benefits of the Remessa Conforme regulation, entering the Brazilian market remains challenging for international sellers. However, with nocnoc’s 360-degree solution and our strategic partnership with Magalu, global brands and retailers can seamlessly sell their products in Brazil and across Latin America through over 15 leading marketplaces within 48 hours.

Say goodbye to import-related issues, order cancellations, and returns. We ensure your products comply with Brazil’s regulations and handle all necessary steps for timely deliveries.

What are you waiting for? Start selling in Brazil now and boost your sales! Sign up with nocnoc to get started.