Seizing the Opportunity: Selling Vitamins & Supplements in Latin America

The market for supplements and vitamins in Latin America is experiencing a remarkable surge, driven by increasing health awareness and a shift towards preventive healthcare. As consumers become more conscious of the benefits of maintaining a healthy lifestyle, this category has seen substantial growth. With demand on the rise and a rapidly expanding e-commerce landscape, now is the perfect time to explore the untapped potential of selling supplements and vitamins in this dynamic region.

Continue reading to discover the key drivers behind this booming market and learn how your brand can capitalize on the rising demand for supplements and vitamins in Latin America.

Market Overview

The supplement and vitamin market in Latin America reached a value of over $55 billion in 2023, and it is projected to experience an 8.0% CAGR from 2023 to 2030. Until recently, Latin America accounted for only 2% of the global nutritional supplements market, but it has now surpassed 6%, according to Alanur. This increase comes in a global context where the supplement and vitamin industry gained much more popularity.

According to research conducted by Insights10, Mexico’s supplements market is projected to grow from $9.2 million in 2022 to $14.96 million by 2030, registering a CAGR of 7.4% during the forecast period of 2022-30. On the other hand, by 2030, the Brazil Nutrition and Supplements market is anticipated to reach a value of $19.71 billion from $9.54 billion in 2022, growing at a CAGR of 9.5% during 2022-30. Based on Grand View Research, “More than 80% of Brazilians showed interest in purchasing vitamins, minerals, and other nutritional supplements for boosting their immunity levels. The increase in awareness levels and uptake of products is driving the market growth.” 

Key drivers of growth

Rising health awareness: As more consumers become conscious of the importance of maintaining a healthy lifestyle, there has been a growing emphasis on preventive healthcare. This shift in mindset has led to an increased demand for supplements and vitamins as a way to enhance overall well-being and fill nutritional gaps.

Increased access to information: The widespread availability of information through digital channels has made consumers more informed about the benefits of supplements and vitamins. Social media, health blogs, and online communities have played a significant role in educating the public and driving interest in these products.

E-Commerce growth: The rise of e-commerce platforms has made it easier for consumers to access a wide variety of supplements and vitamins, often at competitive prices. The convenience of online shopping, coupled with the availability of international brands, has contributed to the surge in demand.

Industry initiatives: Various campaigns and industry efforts to promote health and nutrition have also played a role in boosting the market. Health initiatives aimed at improving dietary habits and addressing deficiencies have encouraged the use of supplements and vitamins.

An opportunity for international brands

International merchants have a promising opportunity to enter the Latin American market for supplements and vitamins, especially given the region’s rapid growth in this sector. According to the Grand View Research portal, in 2022, over a quarter of all supplement and vitamin sales in Latin America were made through e-commerce platforms. This highlights a significant shift towards online purchasing. This trend is expected to continue as consumer demand for these products rises and local availability remains limited. Many consumers find that cross-border purchases offer a greater variety and more competitive prices, addressing gaps in local supply. By tapping into this expanding e-commerce landscape and offering diverse, affordable options, international sellers can effectively capture a growing segment of the Latin American market.

A closer look at some insights into the supplements and vitamins market

According to the Latin American Alliance for Responsible Nutrition (Alanur), in Brazil, Peru, Colombia, and Chile, more than 40% of the population uses supplements and vitamins. Colombia is the second-largest consumer of supplements in Latin America, following Brazil. Forty-five percent of the Colombian population consumes or has consumed these products at some point. Among the most popular supplements in 2022 were calcium, protein, magnesium, melatonin, multivitamins, omega-3, probiotics, and vitamins C and D.

Based on America’s Market Intelligence, supplements and vitamins were the top-selling product category across Latin America in 2023 and so far in 2024. There is a notable rise in supplement consumption among younger demographics in Latin America. Millennials and Gen Z are increasingly turning to supplements for fitness, beauty, and mental health support, driving a shift in product trends towards more targeted and innovative formulations.

Expand into the Latin American supplements and vitamins market today!

Are you ready to start selling supplements or vitamins in Latin America and boost your sales in less than 48 hs? nocnoc has the perfect solution for you. We developed a strategy that allows sellers to expand their products into the top 5 fastest-growing e-commerce countries, including Mexico, Brazil, Argentina, Colombia and Chile, through over 15 leading marketplaces in the region.

You don’t have to worry about anything; at nocnoc, we take care of everything, from international shipping, cancellations, translations, listing optimization, customer support, regulations, taxes, and marketing campaigns. All you have to do is wait for your sales to come in – it’s that easy!

Don`t wait any longer! Start selling your supplements and vitamins now and watch your cross border business grow. Sign up today to get started.