The 7 Top Marketplaces in Brazil for Online Selling in 2025

Brazil is one of the largest and most dynamic e-commerce markets in Latin America. It offers exciting opportunities for international sellers. With a growing digital economy and an increasingly tech-savvy consumer base, marketplaces in Brazil are essential for expanding business reach. These have become the go-to choice for companies targeting the region. Looking ahead to 2025, sellers must understand Brazil’s key e-commerce players. Leveraging these marketplaces effectively will be crucial for success in this competitive market.

Continue reading to discover the top marketplaces in Brazil to sell on, along with expert tips on how to navigate the local market and boost your sales.

The E-commerce Landscape in Brazil

Brazil’s e-commerce sector is thriving, recording $8.84 billion in sales during the first quarter of 2024 alone. This impressive figure marks a 9.7% growth compared to the same period in 2023. It reflects a market that continues to expand rapidly. The average ticket size per consumer also increased to $98.48, up from $94 in 2023. This highlights the growing purchasing power of Brazilian shoppers, an essential factor for international sellers.

Online shopping is now the preferred choice for many Brazilians. According to a YouGov study, 55.1% of adults prefer buying products online over visiting physical stores. This consumer shift underscores the growing dominance of e-commerce as a primary retail channel in Brazil, presenting immense opportunities for businesses aiming to expand in the region.

Looking forward, ABComm projects Brazil’s e-commerce market could hit $41.02 billion by the end of 2024. This would include 418.6 million orders and 92 million buyers. By 2027, the market is expected to surpass $111.4 billion, showing a remarkable growth trajectory. With Brazil’s digital economy rapidly evolving, it remains a key destination for international sellers eager to enter one of Latin America’s largest and fastest-growing e-commerce markets.

Top 7 Marketplaces in Brazil for Sellers to Thrive in 2025

1. Mercado Livre

Mercado Livre, founded in 1999 in Argentina by Marcos Galperin, expanded to Brazil in the early 2000s and has since become a cornerstone of the country’s e-commerce market. With over 250 million monthly visits, it stands as one of the most visited platforms in Brazil.

In Q3 2024, the company reported $5.3 billion in revenue, reflecting a 35% growth compared to the same period in 2023. Its comprehensive ecosystem, including Mercado Pago for payments and Mercado Envios for logistics, makes it an essential marketplace for sellers targeting Brazil’s dynamic e-commerce market.

2. Magalu (Magazine Luiza)

Magazine Luiza (Magalu) is one of Brazil’s leading e-commerce platforms, renowned for seamlessly combining physical and online retail. Founded in 1957, the company has evolved into a digital powerhouse. During Black Friday 2024, Magalu achieved impressive sales of over $240 million on November 29, with its app emerging as the most downloaded in Brazil. The platform also experienced a 16% increase in customer numbers compared to the same period in 2023, reflecting its growing popularity.

With over 72 million monthly visits, Magalu offers sellers unparalleled access to a vast and engaged audience. Its extensive logistics network and diverse product categories make it an ideal platform for international sellers aiming to thrive in Brazil’s competitive e-commerce landscape.

3. Americanas

Americanas is one of Brazil’s leading online retailers, originally founded in 1929. Over the years, it has successfully evolved from a physical store chain into a major player in e-commerce. The platform offers a wide variety of products, including electronics, household goods, beauty products, and toys, which are some of its top-selling categories. With an impressive 130 million monthly visits, Americanas remains a dominant force in Brazil’s online retail market.

Furthermore, the platform’s commitment to customer satisfaction, fast delivery, and an extensive product assortment has been pivotal. These factors have enabled Americanas to maintain its strong position in Brazil’s highly competitive e-commerce landscape. For international sellers, this platform offers a valuable opportunity to reach a growing and tech-savvy consumer base.

4. Shopee

Shopee Brasil is a fast-growing e-commerce platform that entered the Brazilian market in 2019. Since its launch, it has quickly gained traction with local consumers. Known for its competitive pricing and frequent promotions, Shopee has become a go-to choice for online shoppers in Brazil. The platform offers a wide range of products across various categories, including electronics, fashion, beauty products, and home goods.

Additionally, Shopee’s mobile-first approach and user-friendly interface have played a key role in its success. With over 136 million monthly visits, the platform continues to expand its presence in Brazil. This growth has attracted both Brazilian sellers and international brands eager to tap into the booming e-commerce market in Latin America. For businesses looking to thrive in this region, Shopee presents a compelling opportunity to connect with Brazil’s growing online shopping community.

5. Amazon Brasil

Amazon Brazil continues to solidify its dominance in the Latin American e-commerce landscape. In 2023, the platform saw impressive growth, closing the year with 78,000 sellers in Brazil, marking a 53% increase compared to 2022. This robust seller base contributed to Amazon Brazil offering over 50 million products across 30 different categories. The marketplace also achieved significant sales, reaching nearly $2.5 billion in 2023. With monthly visits surpassing 214 million, Amazon Brazil remains a critical player for international and local sellers looking to tap into the thriving Brazilian market.

6. Carrefour

Carrefour Brazil stands out as a major player in the country’s retail and e-commerce sectors. With a strong online presence and an average of 18 million monthly visits, its e-commerce platform offers a wide range of products, leveraging Carrefour’s reputation as a trusted retail brand. The company currently operates more than 1,200 stores across Brazil, combining its extensive physical footprint with a growing digital presence. This seamless integration positions Carrefour as a key marketplace for sellers aiming to connect with Brazilian consumers.

7. Via (Casas Bahia, Extra, Ponto)

Via Varejo, a major player in Brazil’s retail sector, operates prominent brands like Casas Bahia, Extra, and Ponto, combining an extensive network of physical stores with a thriving online presence. Since launching its marketplace operations in 2013, the company has become a key destination for both shoppers and sellers in the region.

Casas Bahia, one of Brazil’s largest retail chains founded in 1952, specializes in electronics, furniture, and home appliances. Its marketplace attracts over 13 million monthly visitors and boasts one of the most downloaded shopping apps in Brazil, with over 50 million downloads, making it a leader in affordability and accessibility.

Extra stands out for its versatile retail model, operating hypermarkets, supermarkets, and e-commerce platforms. With over 38 million active users and more than 70,000 registered sellers, it provides a one-stop shopping experience and remains a cornerstone of Brazilian retail.

Ponto, established in 1946, is known for competitive pricing and frequent promotions, catering to a wide range of consumers. With both physical stores and a robust e-commerce platform, Ponto offers convenience and reliability, solidifying its reputation in the market. Together, Via Varejo’s brands represent a powerful platform for sellers aiming to reach millions of Brazilian customers.

Tips for Succeeding in Brazilian Marketplaces

Succeeding in marketplaces in Brazil requires more than just listing your products—it demands a well-rounded strategy tailored to the local market. Here are key tips to help you maximize your success:

• Understand the Local Consumer
  Brazilian consumers value affordability, quality, and trust. Invest in understanding their preferences and tailor your offerings to meet local needs. Highlight your product’s benefits and use culturally relevant marketing strategies to build trust and loyalty.
• Optimize Your Listings
  Use Portuguese to cater to the local audience, and ensure your product descriptions are optimized for marketplaces in Brazil to enhance visibility and attract customers.
• Provide Competitive Pricing and Promotions
  Competitive pricing is key in Brazil’s highly dynamic marketplaces. Leverage promotions, seasonal discounts, and flash sales to attract customers, especially during major shopping events like Black Friday and Dia dos Namorados.
• Monitor Marketplace Trends
  Stay updated on each marketplace’s features, categories, and consumer behavior. Platforms like Amazon Brazil, Magalu, and Mercado Livre have unique strengths—tailor your strategy accordingly to stand out.
• Engage with Customer Reviews
  Actively respond to customer questions and reviews to build trust and credibility. Positive reviews can significantly impact purchasing decisions, while addressing negative feedback shows your commitment to customer satisfaction.

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