Top 5 Mexican Marketplaces for Online Selling in 2025

Mexico is one of the fastest-growing e-commerce markets in Latin America, offering unparalleled opportunities for international sellers in 2025. With a booming digital economy, a large population of online shoppers, and increasing demand for cross-border products, Mexican marketplaces have become a prime destination for businesses looking to expand globally.

In this article, we’ll explore the top Mexican marketplaces you should consider selling on in 2025, highlighting their unique features, benefits, and strategies to help you succeed in this dynamic market. Whether you’re just starting or looking to scale your business, these platforms are key to unlocking your potential in Mexico’s thriving e-commerce landscape.

The E-commerce Landscape in Mexico

Mexico’s e-commerce sector is thriving, with remarkable growth in recent years. In 2023, the online retail market reached an impressive $37 billion USD, reflecting a 24.6% increase compared to the previous year, according to data from AMVO. This growth rate positions Mexico as the world’s fastest-growing e-commerce retail market in 2023, a significant achievement following six consecutive years of rapid expansion.

The shopping habits of Mexican consumers highlight the increasing importance of digital channels. While 73% of Mexicans combine online and physical shopping, 12% prefer to shop exclusively online—a figure that continues to grow as digital channels gain popularity. This shift underscores the importance of online platforms in shaping purchasing decisions and driving consumer engagement.

Additionally, 8 out of 10 digital shoppers in Mexico have purchased products from international sellers. The reasons are clear: competitive prices, access to products unavailable locally, and a wider variety of options. For global sellers, this represents a golden opportunity to meet the demand for unique and competitively priced goods in a market eager for global offerings.

With its booming growth and evolving consumer behavior, Mexico stands out as a key player in the global e-commerce landscape and a prime market for businesses looking to start selling in Latin America.

Top Marketplaces to Sell on in Mexico in 2025

Mercado Libre Mexico

Mercado Libre, founded in 1999 in Argentina, began its operations in Mexico in 2000. It is the largest marketplace in Latin America, with a dominant presence in Mexico. The platform benefits from high traffic and a large base of active users, making it an attractive e-commerce platform for both local and international sellers. Mercado Libre also offers a range of seller tools and integrated payment systems like Mercado Pago, which makes it easier for global sellers to operate.

In 2023, Mercado Libre’s net revenue in Mexico surpassed $2.9 billion USD, a nearly 60% increase compared to the previous year. The platform receives an average of 120 million visits per month, positioning it as the most visited marketplace in Mexico. For those looking to start selling cross-border, Mercado Libre provides a seamless experience with logistics, payment processing, and a built-in audience ready to buy.

Amazon Mexico

Amazon, founded in 1994 in the U.S., entered the Mexican market in 2015. Since its arrival, it has quickly become one of the largest and most trusted marketplaces in Mexico, offering a wide range of products and services, including Amazon Prime and Fulfilled by Amazon (FBA). Many international sellers choose to sell on Amazon Mexico due to its reliable logistics network and vast international reach.

In 2023, Amazon Mexico grew by 52%, with nearly 27,000 sellers offering over 5 million products. In November of the same year, the platform generated over 105 million visits, demonstrating its immense popularity and the growing e-commerce landscape in Mexico.

Walmart Mexico

Walmart, founded in 1962 in the U.S., entered Mexico in 1991. It initially focused on brick-and-mortar retail but has gradually expanded its online presence. Today, Walmart Mexico is a strong omnichannel player, integrating its physical stores with its online marketplace. It operates several brands including Bodega Aurrera, Superama, Sam’s Clubs, Hypermarkets, and Walmex, reaching millions of customers across the country. The marketplace attracts over 80 million monthly visits and hosts more than 3,000 registered sellers offering a wide array of products, including toys, electronics, and household goods. Walmart Mexico is especially appealing to international sellers, thanks to its streamlined cross-border processes and loyal customer base. In 2023, Walmart Mexico saw a 27.7% growth in Gross Merchandise Value (GMV) for eCommerce, highlighting its strong performance and the increasing demand for online shopping in the region.

Coppel

Coppel, founded in 1941 in Mexico, has been a key player in Mexico’s retail market for decades. Initially known for its department stores, it ventured into e-commerce as digital shopping grew in popularity. Coppel’s online platform focuses on affordable goods, especially electronics, appliances, and fashion, making it attractive to price-conscious consumers. Their digital marketplace offers an extensive array of over 2,050 product categories, including home appliances, electronics, apparel, cosmetics, and toys. Drawing over 50 million monthly visitors, their online presence is strengthened through strategic promotions and advertising campaigns.

Liverpool Marketplace

Liverpool, founded in 1847 in Mexico, is a premium retail brand that launched its online marketplace in 2014. Its digital transformation has been remarkable, with 26% of total sales now coming from e-commerce and over 40 million monthly visits. The platform has achieved a 62% growth in its marketplace, offering a wide range of products like fashion, electronics, and home goods. Known for appealing to middle- and upper-class consumers, Liverpool provides sellers with access to a high-spending audience and strong brand recognition.

Tips for Succeeding in Mexican Marketplaces

Breaking into the Mexican e-commerce market can be incredibly rewarding, but success requires strategy. Selling on Mexican marketplaces offers great opportunities, but understanding the local landscape is key. Here are key tips to help you thrive:

• Speak the Language of Your Customers
  Localization is more than just translating product descriptions into Spanish—it’s about understanding cultural preferences and tailoring your approach. Use phrases and imagery that resonate with Mexican consumers, and ensure your listings feel familiar and trustworthy.
• Price Smartly to Stay Competitive
  Competitive pricing is crucial in a market where buyers are savvy and price-conscious. Keep taxes and shipping costs in mind when setting prices to ensure your products remain attractive without sacrificing profitability.
• Streamline Logistics with Reliable Partners
  Efficient delivery is essential for customer satisfaction. Partnering with a cross-border e-commerce solution like nocnoc can simplify fulfillment and ensure timely deliveries, helping you build trust with your customers.
• Ride the Wave of Shopping Events
  Mexico’s key shopping events like Buen Fin, Hot Sale, and Black Friday are golden opportunities to boost sales and visibility. Plan ahead with discounts, promotions, and advertising to make the most of these high-traffic periods.

Sell on Mexico’s Marketplaces with nocnoc!

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Our solution allows you to access not only the Mexican market but also four other key countries in the region: Brazil, Argentina, Chile, and Colombia. Through more than 15 marketplaces, you can reach over 650 million consumers across Latin America. the best part? We take care of everything for you — from international shipping, listing optimization, translations, and customer service to compliance with taxes and regulations, and even running effective marketing campaigns.

Let us handle the complexities while you focus on growing your sales. Don’t wait—sign up today and start selling in Mexico’s thriving e-commerce ecosystem!