Top Online Marketplaces to Sell in Latin America in 2026

In Latin America, marketplaces sit at the center of ecommerce. For millions of shoppers, they are the first stop for discovery and price comparison. They also enable trusted delivery, which drives repeat buying. As a result, the region has a fragmented marketplace landscape across countries and categories.

For US brands and sellers, that fragmentation changes the playbook. If you are only present on one platform, you may leave demand behind. This is especially true as shoppers split attention across multiple leaders in each country. Therefore, the goal is broad coverage in the marketplaces that matter. It starts by prioritizing the top online marketplaces you need to be on. Then, you expand from that base to capture the widest share of demand.

Key insights

• In 2025, Latin America reached $191.25B in retail ecommerce sales, up 12.2% YoY.
• An estimated 78% of ecommerce sales in Latin America come from marketplaces, so most demand is concentrated inside these platforms.
• In 2025, Mercado Libre delivered $50.4B GMV, 94M unique buyers, and 1.68B items sold across 18 countries.
• Latin America’s ecommerce demand is fragmented across many marketplaces and varies by country. In the US, Amazon captures about 80% of marketplace sales, showing how different the region is.

In this guide, we focus on the marketplaces that matter most for global sellers expanding into Latin America, including both regional leaders and strong local players.

A Quick Overview of Ecommerce in Latin America

Latin America is the fastest-growing retail ecommerce market in the world. In 2025, retail ecommerce sales reached $191.25 billion, up 12.2% year over year, according to EMARKETER.

Just as important is where those sales happen. Estimates suggest around 78% of ecommerce sales in Latin America come from marketplaces, which is why these platforms tend to capture the bulk of shopper demand across the region. 

The marketplace landscape in Latin America is highly fragmented. Demand is spread across many platforms, and the mix changes from country to country: some marketplaces operate regionally, while others are strong local players built around the needs of a specific market. In the United States, marketplace demand is far more concentrated, with Amazon accounting for about 80% of marketplace sales.

Top Online Marketplaces for US Sellers Expanding into Latin America

A strong global marketplace strategy is rarely built on one platform. The best results usually come from a mix of global giants and regional champions, especially if Latin America is part of your 2026 growth plan.

Below are the best marketplaces to sell online in 2026 if Latin America is part of your global plan.

1. Mercado Libre

Mercado Libre is one of the leading Latin America marketplaces and a key platform for US brands seeking regional scale. It operates across 18 countries in LATAM, with its biggest opportunities concentrated in Brazil, Mexico, and Argentina. In 2025, the platform delivered $19.1 billion in net revenue. It also generated $50.4 billion in GMV, reached 94 million unique buyers, and saw 1.68 billion items sold, showing the scale accessible in one ecosystem.

Mercado Libre stands out among cross-border ecommerce marketplaces because it offers far more than a storefront. Sellers can boost visibility fast through ads and promotional placements, supported by tools built for major retail moments. Payments are deeply integrated through Mercado Pago. That integration reduces checkout friction and expands payment access for shoppers across the region, which can lift conversion while keeping the buying experience consistent. With the right catalog and localized content, it scales. With consistent operations, Mercado Libre can become a high impact engine for growth across multiple Latin American markets.

2. Amazon

Founded in the US in 1994, Amazon is one of the world’s largest marketplaces and a familiar entry point. In Latin America, its full marketplace operations are concentrated in Mexico and Brazil, making them the most relevant starting points for sellers targeting the region through top online marketplaces. Amazon also extends reach beyond local stores. Through Amazon.com international shipping, it supports purchasing across 15+ Latin American countries, helping sellers access demand well outside Mexico and Brazil.

For sellers, the appeal is execution. In Mexico, Amazon had over 30,000 sellers in 2025. They offered more than 5 million products. In November 2025, the platform generated over 105 million visits. As a result, it shows strong scale and shopper demand. In Brazil, Amazon has over 80,000 sellers. It offers more than 50 million products across 30 categories. It also reaches 214 million monthly visits. Therefore, it is a major channel built for speed, trust, and repeat purchase.

3. Walmart

Walmart is one of the most recognized retail brands in the United States. It is known for its massive store network and broad assortment across essentials, home, and electronics. The company opened its first store in 1962. It later expanded into Mexico in 1991, and today Walmart Mexico is a major omnichannel player combining stores with online commerce across Bodega Aurrera, Sam’s Club, Walmart Express, and Walmart Supercenter.

For sellers evaluating the best marketplaces to sell online in Mexico, Walmart Mexico stands out for reach and infrastructure. The Walmex marketplace is reported to generate over 80 million monthly visits and host over 3,000 registered sellers, with strong demand in toys, electronics, and household goods. It is also attractive for international sellers. More streamlined cross border processes and major retail moments like HOT Sale and El Buen Fin can drive sharp sales spikes when promotions and visibility tools lift volume.

4. Coppel

Coppel is one of the best marketplaces to sell online in Mexico to watch in 2026. Founded in 1941, it built its reputation through a nationwide retail footprint and a value focused assortment for price conscious shoppers. Today, Coppel’s online marketplace spans over 2,000 product categories. It covers appliances and electronics, plus fashion, beauty, and toys, and it draws over 50 million monthly visitors through constant promotions, advertising, and seasonal campaigns.

A key reason Coppel performs well in Mexico is purchasing power. The platform is closely tied to “Crédito Coppe”l, its in house credit line that lets customers buy now and pay over time in scheduled installments. Coppel states that more than 65 percent of transactions on Coppel.com use “Crédito Coppel”. That behavior can lift conversion, especially in everyday essentials and higher ticket categories where installment payments reduce friction.

5. Magalu

Magazine Luiza, better known as Magalu, is one of Brazil’s most important retail brands. Founded in 1957, it scaled through a large physical footprint and then moved early into digital commerce, including its first virtual store concept in 1992. Today, Magalu operates exclusively in Brazil. It stands out for an omnichannel model that connects stores, marketplace sellers, and a mobile shopping experience central to how Brazilians discover and buy.

Magalu is also a clear example of Brazil’s mobile first behavior. The company reports its apps reached 47 million monthly active users in 1H23, and the app drives campaigns and conversion at scale. Black Friday 2024 was a strong proof point. Magalu reported over US$ 200.9 million in Friday only sales, a 16% increase in customers, and said its app was the most downloaded in Brazil that day. For sellers, that reach and app driven traffic spikes make Magalu a serious channel for electronics, home, fashion, beauty, and toys.

6. Carrefour

Carrefour is one of Brazil’s best known retail brands. Its marketplace is a relevant local channel for sellers who want coverage beyond the usual players in Brazil’s ecommerce landscape. The group expanded into ecommerce in 2016. It then launched its third party marketplace model in 2017, and has continued investing in its digital platform to support marketplace operations and store connected services.

From a seller perspective, Carrefour’s marketplace is often positioned as a high visibility platform in Brazil. Reporting suggests it receives over 20 million visits per month, and it performs especially well in electronics, home and decor, beauty, toys and games, and home appliances. The company has also posted stronger financial results. It reported US$ 7 million net profit in Q1 2025, up sharply year over year, which supports the case for continued investment and traction in Brazil.

7. Americanas

Americanas is a long running Brazilian retail brand. It has grown into one of the country’s most recognized ecommerce destinations over time. The company traces its roots back to 1929. Its online operation began with the launch of Americanas.com in 1999, making it an early mover in Brazil’s digital retail evolution. Today, Americanas is often listed among Brazil’s best marketplaces to sell online, with strong performance in electronics, home, toys and games, and beauty.

For sellers, Americanas stands out for reach and distribution. It competes inside a crowded marketplace environment where visibility and logistics matter. The platform has also been expanding through partnerships. In November 2025, Americanas and Magazine Luiza agreed to cross list products across both platforms, signaling how major Brazilian players are teaming up to win shopper attention and share.

8. Paris

Paris Marketplace, operated by Cencosud, is one of the Latin America marketplaces to consider for selling in Chile. It is especially relevant if you want coverage beyond the regional giants. As a long established department store brand in the country, its online marketplace has helped turn paris.cl into a high visibility ecommerce destination. Cencosud highlights the channel’s strength through Paris’ omnichannel reach, with traffic tracking showing 10.68M visits in October 2025 and 9.55M visits in November 2025.

From a seller perspective, Paris Marketplace supports broad assortment and structured catalog management. The seller help center notes the platform organizes products into 92 product families, and onboarding references selling across paris.cl and the Paris app. That matters in a market where mobile shopping drives discovery and conversion. For brands, the opportunity is pairing local trust with marketplace scale in Chile while using promotions and visibility tools to build traction after launch.

9. Falabella

Falabella has built a serious ecommerce ecosystem in Latin America. Its marketplace is a strong option for US brands exploring cross border ecommerce marketplaces with regional reach. Through falabella.com and its marketplace network, it enables cross border selling across Chile, Peru, Colombia, and Mexico through Linio by Falabella, giving sellers multi country access under one regional strategy.

Falabella is attractive because the model is seller led. It also offers tools that support scaling across its ecosystem. Falabella has shared that in Chile alone it has more than 10,000 sellers, and in Q1 2025 its online GMV grew 17%, with 74% of that growth coming from sellers.

10. Fravega

Frávega is one of Argentina’s best known electronics and home retail brands. Founded in 1910, it has grown into a major online shopping destination in the country. For US brands evaluating the best marketplaces to sell online in Argentina, Frávega matters because it combines strong local trust with meaningful digital reach. Recent traffic analytics show fravega.com received 7.76 million visits in November 2025, reflecting the scale of shopper demand it can capture.

Beyond its own retail assortment, Frávega runs Frávega Market for third party sellers. The platform highlights broad category coverage, including electronics, home, fashion, health and beauty, toys, and kids and baby. That breadth makes it relevant for both everyday and higher ticket products. For sellers, the opportunity is gaining local visibility in an Argentina first marketplace environment while using promotions and strong operations to build conversion and repeat purchase.

How to Succeed on the Top Online Marketplaces in Latin America

Choosing the right platforms is only the starting point. In Latin America, the sellers who scale are the ones who execute consistently across content, pricing, operations, and promotion. Below are the practical steps that help turn marketplace presence into steady sales and long term growth.

• Listing localization: Translate and adapt titles, attributes, and descriptions into Spanish or Portuguese. Complete every required field for ranking and filters.
• Visual merchandising: Use clear, high quality images that match local standards. Show value fast, especially for mobile first shoppers.
• Offer competitiveness: Optimize total price, delivery promise, and return terms. These are often the biggest marketplace conversion drivers.
• Ads and promotions: Keep always on ads for priority SKUs. Add deals, coupons, and seasonal campaigns to capture demand spikes.
• Operational reliability: Protect seller metrics with stable inventory, fewer cancellations, and on time delivery. Performance directly impacts visibility.
• Local customer experience: Offer support in the local language. Set clear response times and policies to reduce friction and claims.

Start Selling Across Latin America’s Top Online Marketplaces

If you want to sell on the top online marketplaces in Latin America, nocnoc is the simplest place to start. With nocnoc, you can go live fast across six high growth markets. These include Mexico, Brazil, Argentina, Colombia, Chile, and Uruguay. You can reach multiple marketplaces in under 48 hours.

The best part is you do not manage the complexity. nocnoc handles operations end to end, including shipping and cancellations. We also manage translations, listing optimization, and customer support. We cover regulations, taxes, and marketing campaigns too. You focus on products and growth, and we handle the heavy lifting in Latin America.

Want to kick off your 2026 growth plan now? Register today and start selling in Latin America.

FAQs: Common Questions About Selling in Latin America