Be Part of Unlock LATAM
An exclusive, invite-only event where U.S. industry leaders gain access to the latest Latin American e-commerce opportunities.
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2025 Featured Speakers
David Geisen
SVP Marketplace Hispanics
Mercado Libre
Armando Mola
President, South America
Sony
Sergio Bruno
Sr Director, Sales & Marketing Americas
GoPro
Meet the Moderators
Zia Daniell Wigder
Chief Content Officer
EMARKETER
Homan Milani
Managing Director
Bank Of America
Explore the Agenda
5:30 pm - 6:00 pm
Session 1: Inside LATAM – How Global Brands Navigate, Scale & Succeed
Speakers: Armando Mola (President, South Cone at Sony), Sergio Bruno (Sr Director, Marketing & Sales Americas at GoPro)
Moderator: Zia Daniell (CCO at EMARKETER)
Global companies like Sony and GoPro will share how they’re succeeding in Latin America — from breaking down misconceptions about the region to unlocking growth opportunities through cross-border expansion.
What to expect:
- Common misconceptions about LATAM as an emerging market
- Key operational challenges and opportunities in cross-border expansion
- Where to start: best markets and channels for global brands
- How long-tail vs. top-selling products perform in the region
6:00 pm - 6:45 pm
Session 2: Beyond Trade Tensions: LATAM E-commerce as a Gateway to Growth
Speaker: David Geisen (SVP, Marketplaces Hispanics at Mercado Libre)
Moderator: Homan Milani (Managing Partner at Bank of America).
We’ll explore the full potential of marketplaces across the region and what international sellers need to know to succeed.
You’ll discover:
- Why the region is a key opportunity for U.S. brands amid global trade shifts
- How Mercado Libre is evolving to attract global sellers
- Marketplace vs. DTC: why both strategies matter
- Product trends, long-tail potential, and competition with Chinese generics
6:45 pm - 7:45 pm
Cocktail Reception
Wrap up the day with great conversations, cocktails, and light bites. Our closing reception is the perfect chance to connect with speakers, partners, and fellow attendees in a relaxed setting—and toast to the future of cross-border success in Latin America.
Thanks to Our Partners & Sponsors
Speakers from Unlock LatAm 2024
Mariano Gomide
CEO, VTEX
Federico Trajano
CEO, Magazine Luiza
John Caplan
CEO, Payoneer
Paulo Passoni
Managing Partner, Valor