The Success of Toys Market in Latin America
Discover how the Toys and Games market has grown over time in the region, how technology played a key role in its evolution, and what opportunities it presents today for global sellers.
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Latin America offers immense opportunities for global toy brands and sellers seeking expansion. Over 20% of the population shows a strong preference for international brands and characters, mainly discovered through digital platforms. Marketplaces play a vital role, with more than half of all toy sales occurring through them. These platforms became indispensable for anyone looking to enter this dynamic market.
What's Inside
- Understand market changes and trends over time
- The current market size and key contributing factors to its growth
- The influence of international brands and licensed toys
- The opportunity for global toy brands and merchants in Latin America
And more!
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Latin America’s Toys & Games Market
A Rapidly Growing Market for Toys and Games
Latin American families are increasingly connected through social media and streaming platforms, making it easier for children to discover new toys. The toy industry in LatAm is booming, valued at $5 billion in 2021 and expected to reach $11 billion by 2027. International brands are popular among Latin American children, who are also keen on traditional toys like educational games and outdoor activities. Latin America offers a lucrative market for toy companies, especially through online platforms like marketplaces.
Expand Your Toy Market Across Latin America
Our 360° solution empowers toys brands and merchants to tap into +15 marketplaces across 5 countries in less than 48 hours. Upon registration, your products will be seamlessly available across nocnoc’s megastores within our extensive marketplace network. Leave every detail to us: from international shipping and customs to handling returns, providing customer support, and executing marketing strategies – all you need to do is send orders to our warehouse in the US, just as you normally would. Capitalize on our top-ranked stores and secure the Buy Box from day one!
