The Success of Toys Market in Latin America

Latin America offers immense opportunities for global toy brands and sellers seeking expansion. Over 20% of the population shows a strong preference for international brands and characters, mainly discovered through digital platforms. Marketplaces play a vital role, with more than half of all toy sales occurring through them. These platforms became indispensable for anyone looking to enter this dynamic market.

What’s Inside

• Understand market changes and trends over time
• The current market size and key contributing factors to its growth
• The influence of international brands and licensed toys
• The opportunity for global toy brands and merchants in Latin America

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