Father’s Day in Mexico eCommerce Trends

As we approach the month of June, one of the most important days in the Mexican eCommerce calendar draws near – Father’s Day. Celebrated annually around the world, this year in Mexico, it falls on Sunday, June 16th. For brands and sellers in categories such as men’s clothing and accessories, technology and electronics, personal care items, sports and outdoor activities, and home tools, this holiday presents a significant opportunity to showcase your products.

Why is Father’s Day important for retailers in Mexico?

This celebration brings together millions of families each year who express their love for their fathers through personalized gestures and special gifts.

In 2023, over 80% of Mexican families chose to celebrate this day, with 86% of Mexicans purchasing gifts through digital channels, according to data from the Mexican Association of Online Sales (AMVO). The trend towards digital consumption of goods and services is becoming increasingly evident; currently, 64.5% of Mexicans aged 16 to 64 make digital purchases weekly.

This year, total spending on Father’s Day is expected to reach $2.2 billion according to the Confederation of National Chambers of Commerce, Services, and Tourism (Concanaco Servytur).

3 keys to success in selling eCommerce for Father’s Day?

If you’re considering participating in this celebration by offering your products to the public, here are 3 key aspects to consider to maximize your potential and watch your sales grow:

• Selection of appropriate products: Offer products that are popular and relevant for Father’s Day. Update your catalog so that buyers can find exactly what they’re looking for.

• Early planning: Keep in mind that for this celebration, as well as for Mother’s Day and others, buyers start looking for the perfect gift at least 2 weeks in advance. Therefore, it’s crucial to have the most popular categories published in your catalog between 6 to 4 weeks before the date.

• Attractive offers and promotions: During this period, there will be many other brands and sellers offering their products, so it’s crucial to add offers and promotions to your catalog to make your products even more attractive.

What are the top-selling categories?

The most popular categories and products for Father’s Day gifts, and therefore the ones generating the most orders during this period, are: clothing and accessories (watches, sunglasses, wallets, belts), men’s perfumes, electronics (smartwatches, tablets, smartphones, electronic readers, headphones), personal care items (barber kits, hair treatment kits, shavers, razors, facial creams, etc.), sports (sportswear and footwear, supplements and vitamins), home construction tools, and outdoor activities.

Unlock Mexico’s potential and dominate Father’s Day sales in less than 48 hours!

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And that’s not all, nocnoc takes care of international shipping, cancellations, translations, listing optimization, customer support, regulations, taxes, and marketing campaigns. All you have to do is wait for your sales to come in – it’s that easy!

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