Unlock Amazon Prime Day Success in Mexico

With the arrival of July and the beginning of the second half of the year, one of the most important events in the global e-commerce calendar returns – Amazon Prime Day! This year in Mexico, it will be held from July 16 to 21, featuring six days of endless discounts and exclusive offers. It is an excellent opportunity for retailers and brands to boost their sales during this period.

About Prime Day

Prime Day is an annual online sales event that offers the opportunity to take advantage of great deals and discounts on thousands of products for those with an Amazon Prime membership. On Amazon Mexico, during the event, there will be incredible offers on product categories such as perfumes, clothing, personal care items, electronics and technology, home, among others.

What’s an Amazon Prime membership?

Amazon Prime is a subscription service that offers free shipping with no minimum purchase, one-day deliveries, access to the Prime Video and Amazon Music Prime catalog, free PC games, Rappi Prime at no additional cost, and many other benefits for all members.

The importance of Prime Day in Mexico’s e-commerce market

Mexico leads the world in the speed of online shopping growth, with projected market revenues expected to reach $38.35 billion by 2024, boasting an annual growth rate (CAGR 2024-2029) of 11.26%. Projections anticipate a user base increase to 118.2 million by 2029, achieving a penetration rate of 90.2%. Its young population provides a vast market for e-commerce development, with 8 out of 10 Mexicans making cross-border purchases.

The popularity of online shopping has been propelled by major events like Hot Sale, Black Friday and clearly Prime Day, demonstrating Mexico’s rapid adoption of digital retail trends. Mexican consumers actively seek out trending products from international brands, driving robust market demand. Amazon ranks among the most visited e-commerce sites in Mexico. In February of this year, it achieved the highest number of monthly visits with a total of 152 million, followed by MercadoLibre with 147 million visits.

During Prime Day 2023 in Mexico, there was a nearly 30% increase in Prime members who shopped at this event compared to the previous year, with Monday, July 11, being the day with the highest recorded sales. In this edition, Amazon Mexico offered more discounts than any previous Prime Day event, and Amazon Prime members took full advantage of it.

Why is Prime Day a key event for international sellers?

Amazon Prime Day in Mexico is a pivotal event for U.S. sellers looking to boost their sales in the Mexican market. Participating in Prime Day allows them to tap into a large pool of Mexican consumers actively seeking discounts and exclusive deals. The event not only increases visibility but also builds brand trust among local shoppers. For U.S. retailers, leveraging Prime Day in Mexico presents a strategic opportunity to expand market presence, increase sales volumes, and establish long-term customer relationships in one of Latin America’s fastest-growing e-commerce markets. Here is a list of the main benefits you can obtain by participating in this event:

• Access to a broad audience: Reach millions of Prime customers worldwide actively seeking exclusive deals.
• Sales increase: High visibility and special promotion can significantly boost sales in a short period.
• Brand strengthening: Participation enhances brand presence and builds consumer trust due to association with Amazon.
• International expansion: Facilitates entry and expansion into new global markets where Amazon operates.
• Promotion and marketing: Utilize Amazon’s marketing campaigns and global exposure during the event.
• Attracting new customers: Offering discounts and special deals can attract new customers and foster loyalty.

Tips you need to know before Prime Day

• Prepare with sufficient inventory: Ensure you have enough stock to meet increased demand during the event.
• Optimize your product listings: Make sure your listings are complete, with high-quality images and detailed descriptions.
• Define your pricing strategies: Consider offering attractive discounts to attract buyers during Prime Day.
• Plan your marketing strategy: Prepare marketing campaigns on Amazon to promote your products during the event.
• Monitor and adjust: Keep a close eye on your sales and performance metrics to adjust your strategies as needed.
• Provide excellent customer service: Be ready to handle inquiries and issues promptly and effectively to ensure a positive buyer experience.

Unlock Mexico’s potential and dominate Prime Day sales in less than 48 hours!

If selling on Amazon for Prime Day got your attention but you’re not sure how to do it quickly and easily, don’t worry. nocnoc has developed a 360-degree solution that allows sellers to expand their products to Amazon Mexico and 15 other marketplaces in 5 different Latin America countries in just 48 hours.

You don’t have to worry about anything; at nocnoc, we take care of everything, from international shipping to publishing your catalog, optimizing your listings, translations, customer support, regulations, taxes, and launching effective marketing campaigns that will increase your sales like never before. All you have to do is wait for your sales to come in!

What are you waiting for? Start selling in Mexico now and boost your sales this Prime Day! Sign up with nocnoc to get started.