Why sell cross-border on Magalu Brazil this Black Friday?

We are getting closer to the most important date on the eCommerce calendar in Brazil and around the world—Black Friday. This event, originally from the United States, has gained increasing popularity in Latin America attracting millions of consumers eager for discounts and deals. In Brazil, Magazine Luiza (Magalu) has solidified its position as one of the leading e-commerce platforms. With a rapidly growing online consumer base and Magalu’s robust logistics and digital infrastructure, international brands have a unique opportunity to tap into one of the world’s most dynamic e-commerce markets, maximizing their potential and setting the stage for long-term success.

Continue reading to unlock new growth opportunities and connect with millions of eager consumers. Discover why expanding your products to Magalu’s marketplace is key to boosting your Black Friday sales. 

Significance of Black Friday in Brazil

Black Friday, originally a U.S. shopping event, has become a major retail phenomenon in Brazil, marking one of the busiest shopping days of the year. The event’s popularity has soared in recent years due to the rapid growth of ecommerce and digital payment options in the country. This year, Black Friday falls on November 29, making it crucial for sellers to begin planning their strategies early. Starting in September allows enough time to prepare product listings, promotions, and logistics to maximize success during this key shopping event.

According to annual surveys conducted by the Confederação Nacional de Dirigentes Lojistas (CNDL), in 2023, 87% of consumers surveyed expressed their intention to shop during Black Friday, compared to lower percentages of 79% in 2022 and 57% in 2021. This clearly shows how the popularity of this major event has grown in recent years.

This date in Brazil is not just about snagging deals—it’s a major opportunity for businesses to significantly increase their sales. The combination of competitive pricing and the convenience of online shopping has made this event a key moment for international retailers to maximize their revenue and reach a wider audience. Based on a survey by Neotrust and ClearSale, Black Friday 2023 eCommerce revenue in Brazil reached over 1 billion dollars. The average ticket increased by 1.7% compared to 2022, with the average order value being $115. Additionally, items with discounts of 20% or more grew by 4.1%. 

The growing ecommerce opportunity in Brazil

Brazil is a major player in Latin America’s e-commerce market, making up 57% of the region’s online sales. With 90% of its adult population shopping online, supported by a strong fintech and banking presence at 96%, the country’s e-commerce growth is impressive. According to Mordor Intelligence, Brazil’s e-commerce market size is estimated at $52.87 billion in 2024 and is projected to reach $125.68 billion by 2029, growing at a compound annual growth rate (CAGR) of 18.91% during the forecast period (2024-2029).

Brazil’s e-commerce market is booming, driven by its young, tech-savvy population and growing middle class. Millennials and Gen Z are increasingly comfortable with online shopping, fueling this growth. Increased internet and smartphone use, along with mobile shopping apps and social media, are key factors in this expansion. 

The Brazilian e-commerce market is fragmented, featuring key players such as Magazine Luiza, Amazon, Mercado Livre, Americanas, among others. Market participants are adopting strategies like partnerships and acquisitions to enhance their product offerings and gain a sustainable competitive edge. 

Why Magalu?

Magazine Luiza has established itself as a leader in digital commerce solutions. Its online marketplace, Magalu, empowers over 360,000 local and international sellers to tap into Brazil’s burgeoning e-commerce market. This extensive network of sellers benefits from Magalu’s advanced digital platform, which facilitates seamless transactions and broad market access.

In the second quarter of 2024, Magalu’s online sales reached an impressive $0.71 billion, reflecting a solid 4% increase compared to the same period the previous year. This growth highlights the platform’s robustness and its increasing role in shaping Brazil’s online retail landscape. Furthermore, Magalu’s catalog has significantly expanded, now featuring over 146 million listings—up from 106 million just a year ago. 

MagaluAds, the marketplace’s platform for sponsored search and display products, has emerged as a crucial driver of growth for both the marketplace and its sellers. This tool allows sellers to enhance their product visibility through targeted advertising, effectively reaching potential customers and boosting sales. In the second quarter of 2024, MagaluAds experienced a remarkable revenue growth of over 41%. This significant increase reflects the platform’s effectiveness in elevating product profiles and driving higher engagement.

Magalu Brazil has played a key role in this shopping surge by introducing unique campaigns to boost sales, such as the ‘Agora ou Nunca’ (‘Now or Never’) promotion, which offers exclusive deals before Black Friday that won’t be repeated. This drives early sales and creates excitement among consumers. Additionally, Magalu invests heavily in media, sponsoring popular digital influencers and even hosting the ‘Black of Blacks’ event, a live show featuring both entertainment and exclusive offers from marketplace partners. These initiatives make Magalu a key player in Brazil’s Black Friday success.

Key benefits of selling through Magalu this Black Friday

• Access to a massive audience: Reach millions of active users on Magalu, boosting your product visibility during peak shopping season.
• Increased sales potential: Leverage Magalu’s established reputation and broad reach to maximize sales during the high-traffic Black Friday period.
• Advanced marketing tools: Use MagaluAds to enhance visibility and attract buyers with targeted campaigns.
• Enhanced cross-border opportunities: Enter Brazil’s market easily with Magalu’s focus on cross-border commerce, connecting you with local consumers.
• Comprehensive marketplace features: Utilize Magalu’s extensive catalog and infrastructure for streamlined selling and improved customer experience.
• High engagement during Black Friday: Take advantage of Black Friday’s high shopping activity to drive substantial traffic and sales.

How to prepare for Black Friday on Magalu Brazil

• Optimize product listings: Ensure your product titles, descriptions, and images are high-quality and tailored to attract Black Friday shoppers. Highlight key features and benefits to stand out. Make sure all listings and content are translated into Portuguese to reach the local audience effectively.
• Leverage MagaluAds: Plan and execute targeted advertising campaigns using MagaluAds to boost your product visibility and attract potential buyers.
• Set competitive prices: Research trends and competitors to offer compelling Black Friday deals and discounts.
• Prepare inventory: Stock up on high-demand products to meet Black Friday demand and avoid stockouts.
• Enhance customer service: Ensure timely responses and clear return policies for excellent customer service during Black Friday.
• Promote early: Start Black Friday promotions early via Magalu’s channels and your social media to drive traffic.

Sell on Magalu Brazil for Black Friday now!

Looking to sell cross-border in Brazil through Magalu marketplace for this Black Friday but not sure where to start? Don’t worry, nocnoc has developed an all-in-one solution that allows sellers to expand their products to Magalu Brazil and 15 other leading marketplaces in the 5 fastest-growing e-commerce countries in Latin America. 

You don’t have to worry about anything; at nocnoc, we take care of everything, from international shipping to publishing your catalog, optimizing your listings, translations, customer support, regulations, taxes, and launching effective marketing campaigns that will increase your sales like never before. All you have to do is wait for your sales to come in!

Don´t wait any longer. Expand to Brazil now and see your cross-border business grow in less than 48 hours. Take advantage of the opportunity to boost your sales through Magalu. 

Sign up with nocnoc to get started.