The Fastest-Growing Famous Marketplaces in 2025

When planning international expansion, it’s critical to identify marketplaces experiencing rapid growth, as they often provide the best opportunities for sales and brand exposure. This article highlights some of the fastest-growing marketplaces across Latin America, Europe, and Asia, with insights relevant for 2025.

International Marketplaces in Latin America

Latin America stands out for its marketplace-driven e-commerce ecosystem, where marketplaces account for over 80% of total online sales in countries like Brazil. Unlike other regions, no single player dominates entirely, creating opportunities for multiple famous marketplaces to thrive. Here’s a look at the leaders in the region:

Mercado Libre

Mercado Libre, (also known as Mercado Livre in Brazil) remains Latin America’s largest pure-play famous marketplace, with 2024-2025 GMV growth estimated at 35% year-over-year and more than 115 million active users. Its continued success is fueled by several factors. The fintech arm, Mercado Pago, now processes nearly $200 billion in regional payments and provides credit to millions of SMEs and entrepreneurs, driving financial inclusion and expanding purchasing power. Investments in logistics infrastructure, including a $3.4 billion expansion in Mexico, have strengthened delivery networks, improved fulfillment speed, and created thousands of new jobs. The Meli+ loyalty program has enhanced user engagement through rewards, exclusive benefits, and personalized experiences. Additionally, Mercado Libre’s workforce has grown to 84,000 employees, with plans to add tens of thousands more, while its commitment to sustainability, including a large fleet of electric delivery vehicles, reinforces its reputation as a responsible and innovative marketplace.

Magalu

Magalu , a 100% Brazilian marketplace based in São Paulo, continues to be one of Brazil’s fastest-growing marketplaces, attracting over 130 million monthly visits and hosting more than 320,000 registered sellers in 2025. Its online sales remain a major growth driver, supported by innovative logistics solutions through Magalog, which now serves numerous external clients, and the expansion of Magalu Ads, whose revenue more than doubled in 2024. Strategic investments in cloud infrastructure, AI, and digital tools are enhancing the user experience for both sellers and shoppers, while sustainability initiatives, including e-waste collection programs, reinforce the company’s commitment to responsible growth. Together, these efforts solidify Magalu’s position as a leading famous marketplace in Latin America.

Carrefour Brazil

Carrefour Brazil launched its online marketplace in 2016 and, to this date, receives over 20 million monthly users. In the first quarter of 2025, Carrefour Brazil reported a net income of R$225 million ($38 million), a substantial increase from R$39 million ($7 million) in the same period the previous year. The Rio Times The company’s online marketplace has expanded its product offerings and improved its digital infrastructure, enhancing the shopping experience for customers.

Coppel

Coppel is an all-round marketplace in Mexico, offering an extensive range of over 2,050 product categories, including home appliances, electronics, clothing, beauty, and toys. Its online marketplace attracts more than 50 million monthly visitors, captivating customers through special promotions, advertisements, and campaigns. After the pandemic, Coppel experienced significant growth in its digital sales, achieving a remarkable 300% increase in sales through the marketplace. One of the main factors explaining Coppel’s growth is its provision of credit for customers to make purchases on the marketplace, with over 65% of customers utilizing this credit. This approach helps increase the purchasing power of consumers.

Amazon Mexico

Amazon Mexico is among the fastest-growing Amazon markets globally. Initially, Mexican shoppers who used to buy directly from amazon.com shifted their preferences to amazon.com.mx. In 2022, Amazon Mexico set a new record, emerging as one of the fastest-growing Amazon markets worldwide. According to SimilarWeb, this marketplace recorded 100 million monthly visitors, marking a staggering 150% increase from 2020. To keep up with rising demand, Amazon recently inaugurated a new fulfillment center in Tepotzotlán—its largest in the Mexico City area—boosting delivery speed and enhancing customer satisfaction.

Amazon Brazil

Similar to the growth of Amazon Mexico, Amazon Brazil is steadily expanding its presence and gaining market share. Visits to the platform have increased by 100% since 2020, with more people shifting their preferences from buying on Amazon.com to purchasing from Amazon Brazil.

International Marketplaces in Europe

Europe’s e-commerce landscape is largely shaped by Amazon, which commands a substantial share of online sales in key markets such as Germany. However, several famous marketplaces are gaining traction and expanding their influence, offering exciting opportunities for sellers.

ASOS

Asos (UK) has grown into one of Europe’s leading fashion famous marketplaces, attracting over 82 million monthly visitors across the continent. Founded in 2010, ASOS Marketplace now hosts more than 900 independent boutiques, offering a curated mix of trendy and unique apparel. Its seamless integration with ASOS’s main platform ensures high visibility for sellers while delivering a smooth, personalized shopping experience for customers. Strategic innovations in digital marketing, mobile shopping, and international shipping continue to drive its expansion across Europe.

Zalando

(Germany) stands out as a powerhouse in the European fashion market, drawing over 120 million monthly visits across 25 countries in 2025. Dedicated to clothing, accessories, and footwear, Zalando’s marketplace connects brands and third-party sellers to a highly engaged consumer base. Continuous investments in AI-powered recommendations, logistics optimization, and sustainability initiatives strengthen its appeal to both customers and sellers, reinforcing Zalando as one of Europe’s most influential famous marketplaces.

Otto

Otto stands as the third-largest e-commerce company in Germany, trailing behind Amazon and eBay. Otto achieved 8% GMV growth in 2024, reflecting the marketplace’s steady performance in a competitive landscape. Its ongoing focus on digital transformation, improved logistics, and customer experience positions Otto as a reliable and well-established famous marketplace in Europe.

BOL

Bol.com (Netherlands/Belgium) dominates the Benelux region, with millions of monthly visitors and a rapidly expanding base of third-party sellers. Bol.com’s marketplace strategy emphasizes convenience, fast shipping, and a wide variety of products.

Cdiscount

Cdiscount (France) continues to expand its marketplace offerings, particularly in electronics, home goods, and seasonal products. Its increasing focus on third-party sellers and efficient fulfillment services positions Cdiscount as an attractive marketplace for brands targeting French consumers.

International Marketplaces in Asia

Much like the dominance of Amazon and eBay in Europe and the United States, the Asian market is primarily led by Taobao and JD. Nevertheless, several emerging platforms are gaining traction, experiencing growth in both user engagement and sales.

Tokopedia

Tokopedia (Indonesia) has solidified its position as the country’s largest e-commerce platform, boasting over 200 million active users following its merger with TikTok’s ShopTokopedia in early 2024. This strategic partnership has driven a 95% revenue increase for local MSMEs compared to 2023, fueled by enhanced social commerce features and live shopping integrations. Tokopedia’s commitment to sustainability and mobile optimization aligns with Indonesia’s projected 17.33% CAGR in digital payments, expected to reach $115.34 billion by 2025

Shopee

Shopee (Southeast Asia) continues to be a dominant force in the region, with over 700 million monthly active users in 2025 The platform’s cross-border transactions grew by 35% year-over-year, with Chinese suppliers accounting for 40% of cross-border sales. Shopee’s focus on fast delivery, mobile optimization, and gamified loyalty programs like Shopee Coins has enhanced user engagement and seller performance across Southeast Asia

Lazada (Southeast Asia)

Lazada, owned by Alibaba, remains a dominant force in Southeast Asia’s e-commerce sector. In 2025, the platform reported a 49-fold increase in sales for its top 100 Southeast Asian sellers during the 9.9 Mega Brands Sale. LazMall, its premium brand platform, experienced a nearly 30% year-over-year growth in average order value, indicating a shift towards higher-quality brand products among consumers. Additionally, Lazzie, Lazada’s AI-powered chatbot, saw a 53% increase in engagements, a 34% rise in in-depth AI conversations, and a 36% uplift in orders compared to previous periods, highlighting the platform’s commitment to enhancing customer experience through technology

Pinduoduo

Originally launched in 2017 as a specialized marketplace for agricultural products and edibles in China, Pinduoduo has experienced exceptional growth. In just five years, its user base skyrocketed from 50 million to over 750 million, with sales exceeding 100 billion USD. The platform’s emphasis on social commerce and group-buying models has driven significant user engagement, with AI algorithms powering 73.5% of user purchases through personalized recommendations.

Rakuten (Japan)

Rakuten continues to be Japan’s leading e-commerce platform, with over 494.8 million monthly visitors and more than 100 million registered members. In 2024, Rakuten Ichiba, its online marketplace, achieved over ¥6 trillion (US$49.2 billion) in annual gross merchandise sales, underscoring its significant role in Japan’s digital economy. The platform’s extensive ecosystem, encompassing mobile technology, healthcare, and financial services, provides a comprehensive shopping experience for users.

Tmall and Taobao (China)

Tmall and Taobao, both operated by Alibaba, continue to dominate China’s e-commerce market. In 2025, the platforms reported a 9.2% GMV growth during the 618 shopping festival, reflecting sustained brand growth despite a simplified promotional approach. Tmall focuses on premium and brand-oriented products, while Taobao caters to a broader consumer base with a wide range of offerings. Collectively, they account for approximately 45% of China’s e-commerce GMV, solidifying their positions as central players in the industry

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