Amazon Brazil Growth: 200% Increase in Traffic


The performance of Amazon in Brazil has considerably improved over the last three years. In 2020, Amazon introduced four new distribution centers throughout Brazil and increased the number of cities offering two-day delivery for Prime members from 120 to more than 1,000 cities.

Amazon has been investing in improving logistics and operations in Brazil to reach a higher portion of the market and improve security and delivery times for its customers. The leader of Amazon’s operations in Brazil, Ricardo Pagani, did not reveal the final total amount of investments but expressed that the company is just at the beginning of its operations in Brazil and is expecting to see even bigger growth in the coming years.

Although Amazon arrived in 2012, initially selling only digital books and Kindle e-readers, currently there is a variety of 50 million products available to customers across 30 different categories.

Today, Amazon Brazil receives over 150 million visitors per month, a 200% increase from 2020, and has over 35 million registered users. According to Similarweb and MarketplacePulse, Amazon Brazil ranks as the fastest-growing Amazon market globally, above Australia and Mexico. Amazon’s other markets, such as its core markets in the U.S., Germany, Japan, the UK, and India, show little web traffic growth, presumably because most of their growth happens on mobile, where shoppers prefer to use the Amazon app. 

Latin America is one of the fastest-growing e-commerce regions in the world, with an average growth rate of 25%, which is 1.5 times higher than the global e-commerce market’s annual growth rate of 10.4%. This explains why the Amazon websites in this region are outperforming. The widespread adoption of smartphones and nearly universal internet access have contributed to the increase in online shopping in the region. In 2022, over 74% of the population in Latin America shopped online, representing a 19% increase from 2020.

What does this mean for Amazon sellers?

This means that Amazon sellers should not only focus on their local Amazon business but also develop an effective cross-border strategy to unleash the potential of other Amazon markets that are gaining popularity and generating lots of sales. Relying on a single market could result in lower sales compared to diversifying sales and reaching out to multiple markets.

However, how can Amazon sellers take advantage of the Latin American market and start selling without any risks and barriers? This is where nocnoc comes into the picture!

nocnoc is the largest cross-border store in Latin America that enables immediate access to over 15 marketplaces, including Amazon Brazil, Amazon Mexico, Mercado Libre, Walmart, among others.

As soon as you register to our Seller Center and upload your ASINs, your products will be published in the nocnoc megastores in the largest marketplaces. This will provide your products with maximum exposure and conversion rates, thanks to our solid reputation and effective marketing campaigns.

With nocnoc, selling cross-border is as easy as selling in your own country. We take care of everything, from listing your products, optimizing listings, translating them, executing commercial and pricing strategies, providing pre and post-customer support, handling customs, payments, last-mile deliveries, and managing cancellations and returns.

Schedule a free exploratory call today and expand your Amazon business to new markets with ease!


Gain access to the latest news and insights on e-commerce in Latin America.