Growing Your Online Beauty and Perfume Business in Latin America


The personal care and beauty market in Latin America is a promising option for companies looking to expand their sales overseas.

But why should companies consider Latin America? In this article, we’ll explore some of the key factors driving the growth of the beauty market in this region, as well as the potential opportunities for companies looking to sell their products in this market.

Perfumes & Fragrances market

Brazil is home to the world’s largest market for perfume and fragrance consumption. Over 80% of the population in Brazil consumes fragrances of any kind. This represents a stark contrast to the United States where only 30% of the population uses fragrances.

The use of perfumes in Brazil has become deeply ingrained in the country’s culture to the extent that people are unable to leave their homes without applying some sort of fragrance. On average, Brazilians consume around 186 ml of perfume per year, which is equivalent to 2.5 bottles of perfume.

According to Euromonitor, Brazilians typically base their perfume buying decisions on the price and scent of the fragrance, rather than the brand name. In other words, affordability and fragrance quality are the key motivators for consumers in Brazil.

In Latin America, fragrance distribution has traditionally been dominated by direct sellers who tend to focus on the mass market. As a result, many of the fragrances available in Brazil are aimed at a broad range of consumers and are more affordable compared to luxury fragrances.

Given the high demand for perfumes and fragrances in Brazil, it’s no surprise that numerous brands have decided to enter the Brazilian market and offer their products to the country’s over 210 million consumers.

Makeup market

The widespread adoption of the internet and social media has significantly contributed to the growth of the cosmetics industry. Influencers on Instagram and TikTok, who share beauty trends and makeup routines, have a significant influence on many people who follow them on social media.

Brazil and Argentina are the biggest consumers of makeup and cosmetics, accounting for more than 70% of the total LatAm market. The makeup culture is really strong in both countries, with people applying makeup in their daily routines. Sales of women’s cosmetics are high, and the men’s cosmetics segment has also made significant strides in the region.

Source: Mordor Intelligence

Due to growing consumer awareness and cosmetics companies’ desire to replace synthetic ingredients associated with health risks, such as essential oils and sodium lauryl sulfate, with natural alternatives, the demand for natural cosmetic products has significantly increased in Latin America. Product innovation by key players has continued to drive sales in the cosmetics industry. Many brands in the region focus on developing new formulas and packaging for their cosmetic products

Skincare market

The skincare industry is another segment on the rise of sales, benefiting from the increasing internet penetration and influencers on social media, similar to the makeup industry. In 2021, the skincare market in Brazil was valued at $2.7 billion and is projected to grow at a CAGR of over 3% during the forecast period. The body care category led the Brazilian skincare market in both value and volume terms in 2021, but the facial care category is expected to register the fastest value and volume growth from 2021-2026, according to GlobalData. Key categories in the Brazil skincare market include body care, facial care, hand care, depilatories, and makeup remover.

Boost Your Sales with These Special eCommerce Dates in Brazil

If you’re a seller of beauty and perfume products in Brazil, mark your calendar for two key shopping events that present valuable opportunities to boost your sales. First, Mother’s Day in May is the perfect time to promote your perfumes, oils, creams, and skincare items as popular gift options. Second, Brazilian Valentine’s Day (also known as ‘Dia dos Namorados’) sees a significant increase in sales of makeup, fragrances, and skincare products. Don’t miss out on these special eCommerce dates to increase your sales and reach new customers in Brazil.

Instantly Boost your Sales: Sell in 15 Marketplaces in Latin America

nocnoc offers an all-in-one solution that enables Beauty and Perfume sellers to access over 15 marketplaces in more than 5 countries, reaching a consumer base of 485 million people. As soon as you register on our Seller Center and upload your ASINS, products will be immediately available on the largest Latin American marketplaces. 

nocnoc takes care of everything, from publishing products to optimizing listings, providing translations, offering customer support, launching effective marketing campaigns and pricing strategies, handling customs, last-mile deliveries, payments in USD, and managing cancellations and returns. 

Our team knows how to target Latin American consumers with the products that they want, at the right prices, with successful marketing campaigns. We don’t simply offer customer support in Portuguese and Spanish – we offer a 360° service that includes pre-purchase, post-purchase, custom clearances, returns, and cancellations.

Schedule a free exploratory call today and start selling!


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