2023 Latin America’s eCommerce Calendar

latin america ecommerce calendar

Building an eCommerce calendar is important for all sellers, but especially for those venturing into new markets as cross-border sellers. This will ensure the successful promotion and distribution of their products.

By considering the various eCommerce dates in the countries you plan to market, you can take advantage of special days with increased sales. To capitalize on these peak sales days, it’s essential to have a well-crafted marketing strategy. Most consumers tend to shop online and take advantage of various offers such as coupon codes, free shipping deals, and discounts.

Let’s explore some of the key days for eCommerce in Latin America so that you can develop an effective commercial strategy and maximize your sales throughout the year.


Dia de Reyes –  Jan 6

King’s Day or “Día de Reyes” is a special date for eCommerce in Brazil, Mexico, Argentina, and other countries in Latin America. On this day, Latin American families purchase presents for their children, with toys, games, and electronics being popular gift choices.


Valentine’s Day (Mexico) – Feb 14

Valentine’s Day is widely celebrated in Mexico, and not just by romantic couples. Friends and family also exchange gifts with their loved ones on this day. Popular items for this day are perfume and fragrances, plushes, chocolates, skincare and beauty products, and clothing.


Consumer Day – March 15

Consumer Day, officially celebrated on March 15th, is a day to acknowledge the significance and rights of consumers. Although the official date is March 15th, in Brazil, retailers will offer deals and favorable conditions for customers throughout the week leading up to March 19th and also possibly before or after that period. The most sought-after products during this time are electronics, home appliances, and mobile phones.


Mexican Children’s Day – April 30

In Mexico, Children’s Day is celebrated on April 30th. On this day, parents often purchase gifts for their children. Popular gifts include toys, stuffed animals, board games, educational toys, clothes, small electronic devices, sports, speakers, headphones, and cellphone accessories.


Mother’s Day –  May 14

Mother’s Day is a holiday celebrated in many countries worldwide to honor mothers. In Brazil and Mexico, Mother’s Day is observed in May. In Brazil, it is celebrated on May 10th and in Mexico on May 14th. Common gifts for Mother’s Day include clothing, fragrances and perfumes, skin care products, makeup, creams, oils, hair products, jewelry, and accessories.


Dia dos Namorados (Brazil) – June 12

Valentine’s Day in Brazil, known as “Dia dos Namorados,” is celebrated on June 12th annually. This day, which translates to “Boyfriends’/Girlfriends’ Day” in Portuguese, is a special occasion for lovers to exchange gifts. Popular gifts include perfumes, jewelry, clothing, and accessories.

Father’s Day (Argentina) – June 18

In Argentina, Father’s Day is celebrated annually on the third Sunday of June. Popular gifts for this day include smartwatches, cellphone accessories, wallets, perfumes and fragrances, and men’s clothing.


Friendship Day –  July 20

In Argentina, Friendship Day, known as “Dia de la amistad,” is celebrated on July 20th. It’s a day dedicated to celebrating the bond of friendship. For this occasion, many individuals purchase gifts for their friends, such as plushies, stationeries, or handmade crafts.


Father’s Day (Brazil)- Aug 13

Father’s day is celebrated on August 13th in Brazil. On this occasion, people buy gifts for their fathers and spend the day with them. The most popular gifts for this day are smartwatches, cellphone accessories, wallets, perfumes and fragrances, and men’s clothing.


Children’s Day (Brazil) – Oct 12

In Brazil, Children’s Day (Dia das Crianças) is celebrated on October 12th. Many parents will buy their children gifts, such as toys, clothes, and books.


Double Eleven  –  Nov 11

Double Eleven (11:11), also known as Singles’ Day, has gained significant popularity in Latin America in recent years. Many stores and marketplaces have taken advantage of this by celebrating the occasion and offering promotions to attract more customers. The most popular items on Double Eleven include small electronic devices, electronics, home appliances, toys and games, and cosmetics and perfumes.

Black Friday –  Nov 24

During the past years, Black Friday has become the largest online shopping event in Latin America, leading to a huge volume of sales in Brazil, Mexico, Argentina, Chile, and Colombia. Studies from Smarket revealed that the most popular product categories in Black Friday, in Brazil, were electronics and home appliances. The top products sold in this category were TVs, TV stands, smartphones, soundbars, and smartwatches. Yet, according to Beyond Borders, other categories also had an impressive amount of sales in Brazil, Mexico, Colombia, and Argentina,  such as fashion & apparel, toys & games, and cosmetics & perfumes.

Cyber Monday – Nov 27

Cyber Monday is one of the biggest shopping events of the year. It is celebrated on the first Monday after Black Friday and this year will be on November 27th. The most popular items to offer on Cyber Monday are electronics, small electronic devices, and home appliances.

El Buen Fin –  Nov 17 – Nov 20

El Buen Fin is a significant shopping event in Mexico, which originated from the American Black Friday tradition. The main objective of this event is to boost the Mexican economy. In 2023 it will take place from November 17th to November 20th. During this period, various retailers offer special promotions and discounts to attract customers. The most sold items during El Buen Fin include clothing and accessories, electronics, beauty and skincare products, mobile phones, and home appliances.


Christmas – Dec 25

Christmas is one of the most important commercial days in Latin America. People usually spend an average of 64 to 155 USD on Christmas gifts (according to Deloitte). Toys & games are the most in-demand category for this season. Some of the top-selling products include video games, educational toys, and dolls from well-known brands. As Christmas is celebrated during the summertime, outdoor and beach games are also popular choices among buyers.

Are you ready to take advantage of the Latin American eCommerce market?

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