How US Brands Can Maximize Sales on Amazon Prime Day—By Selling in Mexico

As July approaches, Amazon Prime Day draws near—one of the biggest global e-commerce events of the year. This year, Prime Day will take place from July 15 to 21. What began as a 24-hour deal frenzy has transformed into a major international sales event. It now drives millions in revenue across multiple markets. For U.S. brands and sellers, this moment goes beyond participating locally. It’s about tapping into fast-growing regions like Mexico, where the appetite for American products is stronger than ever.

Keep reading to see why Amazon Prime Day in Mexico is a golden opportunity for U.S. sellers. You can enter this booming market with ease and perfect timing. The event offers unmatched visibility, strong consumer intent, and cross-border momentum. With the right strategy, you can unlock long-term success—just in time for one of the biggest shopping events in the world.

Is Amazon Prime Day Available in Mexico?

Yes—and it’s one of the most important e-commerce events in the country.

What started as a 24-hour promotion in the U.S. has evolved into a global sales phenomenon. In Mexico, Prime Day now drives record-breaking traffic and revenue across key categories like electronics, beauty, home goods, and more—making it a must for any U.S. brand looking to expand in Latin America.

Why Mexico Is a Hot Market for US Brands

As Mexico establishes itself as Latin America’s second-largest e-commerce market, it presents a golden opportunity for U.S. brands looking to expand beyond domestic borders—especially during high-traffic events like Prime Day. With more than 128 million consumers and a strong appetite for global products, Mexico’s online retail sector is booming.

E-commerce in Mexico is currently valued at $75 billion and is growing at an impressive annual rate of over 34%. Projections indicate it will reach $114 billion by 2025, making it one of the fastest-growing digital markets in the world. What’s driving this growth? A combination of increasing internet penetration, a young and tech-savvy population, and a rising middle class eager for variety, value, and global quality.

Local product availability can be limited, which fuels strong demand for U.S. brands and cross-border e-commerce opportunities. In fact, 8 out of 10 Mexican consumers already make cross-border purchases, with many actively seeking international products that are either unavailable or more expensive locally.

For American sellers, this means two things: there is already brand recognition and demand, and the infrastructure is in place to reach those consumers. With Prime Day just around the corner, there’s no better time to tap into this vibrant and fast-growing market.

The Growing Impact of Amazon Prime Day in Mexico

Prime Day 2024 marked a historic milestone for Amazon Mexico. On July 16, the first day of the event, Amazon recorded the highest single-day sales in its history in Mexico, solidifying Prime Day as a major force in the country’s retail calendar. That same day, Amazon also broke the record for the most Prime memberships registered in a single day in Mexico—clear evidence of the event’s growing relevance among Mexican consumers.

Now in its eighth edition, Prime Day in Mexico has become a highly anticipated event, especially in categories such as electronics, beauty and skincare, home goods, and dietary supplements. More than 80% of shoppers used the Amazon mobile app, showing the dominance of mobile commerce in the region. The peak moment of traffic occurred on July 16 at 12:03 a.m., and the highest number of purchases was registered on July 21 at 11:59 p.m.—a reflection of late-night, mobile-driven shopping habits.

Amazon Mexico continues to expand rapidly, now hosting over 27,000 active sellers, a 52% increase compared to the previous year. These sellers offer more than 5 million products, with small and medium-sized businesses (SMBs) accounting for 99% of them. In 2024, these SMBs saw a 28% increase in sales, generating over USD 181.2 million in revenue and contributing USD 1.01 billion to Mexico’s GDP.

Globally, 60% of sales on Amazon come from third-party sellers—and Mexico is no exception. For U.S. brands, this highlights both the competitive momentum of Prime Day in Mexico and the vast opportunity to gain visibility and sales by entering the marketplace through trusted partners like nocnoc.

Why US Sellers Should Join Amazon Prime Day in Mexico

Amazon Prime Day in Mexico isn’t just a sales event—it’s a launchpad for U.S. brands looking to build long-term momentum in Latin America. The event brings a rare combination of high consumer intent, brand discovery, and cross-border demand. By participating in Prime Day, sellers can capture attention at scale, convert new customers, and build trust in a competitive yet underserved market.

Mexican consumers are increasingly drawn to international products, and Prime Day puts them in buying mode. For international sellers, this means a prime (pun intended) opportunity to gain visibility, boost conversions, and tap into Amazon’s own marketing engine. The benefits go far beyond a two-day spike in sales—sellers who show up prepared can ride the wave well after the event is over.

Here are some of the top advantages of joining Prime Day in Mexico as a U.S. brand:

• Diversify your stock across markets and reduce overstock risk in Amazon U.S.
• Introduce long-tail products that may have slow traction in the U.S. but fill gaps in underserved LatAm categories
• Reach new customers through exclusive deals and mobile-first shopping behavior
• Boost conversions with Amazon-powered campaigns and curated visibility
• Build trust fast, by associating with Prime Day and Amazon’s strong local presence

How US Sellers Can Prepare for Prime Day Success in Mexico

To make the most out of Amazon Prime Day in Mexico, preparation is key. Success doesn’t happen by chance—it’s a result of well-timed inventory planning, optimized listings, and targeted promotion strategies. Sellers that treat Prime Day as a performance-driven campaign rather than just a discount event tend to see better results.

If you’re a U.S. brand considering selling in Mexico, these steps can help you maximize your Prime Day performance:

• Secure inventory ahead of time: Make sure stock is available and ready for cross-border demand.
• Optimize product listings: Use localized titles, rich descriptions, and high-quality images.
• Offer compelling discounts: Stand out in the sea of deals with competitive pricing strategies.
• Plan your marketing campaigns: Align Amazon Ads, social, and email to Prime Day timing.
• Monitor and adapt: Use real-time sales data to pivot during the event if needed.
• Provide strong customer support: Even in cross-border setups, responsiveness matters.

Ready to Sell in Mexico This Prime Day?

Ready to sell in Mexico this Amazon Prime Day and watch your sales take off? nocnoc has the ideal solution for you. With nocnoc, you can not only reach millions of shoppers in Mexico, but also expand to other Latin America marketplaces like Brazil, Argentina, Colombia, and Chile—through Amazon and 15+ additional marketplaces across the region, including Mercado Libre, Walmart, and Magalu.

That means you won’t just capitalize on Prime Day, but also take part in other major regional events like Black Friday, Cyber Day, Hot Sale, and more.

And that’s just the beginning. At nocnoc, we take care of everything—from international shipping to catalog publishing, listing optimization, translations, customer support, regulatory compliance, tax management, and launching marketing campaigns that will skyrocket your sales. All you have to do is sit back and watch your orders come in.

Sign up with nocnoc today and unlock the full power of Amazon Prime Day in Mexico—and beyond. Get started now and go live in less than 48 hours!

Frequently Asked Questions (FAQ) 

1. Can US brands sell on Amazon Mexico for Prime Day?
Yes. With cross-border solutions like nocnoc, U.S. brands can participate in Prime Day and sell directly to Mexican consumers without needing a local entity.

2. Do I need a business entity in Mexico to sell on Amazon MX?
No. nocnoc handles logistics, compliance, tax management, and customer service on your behalf.

3. What categories perform best on Amazon Mexico during Prime Day?
Top-performing categories include electronics, beauty and skincare, home goods, and dietary supplements.

4. How to sell on Amazon Mexico from the US?
By partnering with nocnoc, you can sell your products on Amazon Mexico and reach local customers without opening operations in the country.