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Black Friday 2023 is just around the corner! This year holds even greater promise for online sales in Brazil throughout November. As an international retailer, this is your chance to tap into the Brazilian market and skyrocket your sales for Peak Season. Why Black Friday is so important in Brazil? Brazil holds the title of…

While the U.S. goes wild for Black Friday, our neighbors to the south dance to a different beat. Meet “El Buen Fin,” Mexico’s exhilarating answer to the shopping extravaganza. But what makes it the crowning jewel of the nation’s yearly calendar? Let’s explore this major sales event further and uncover the top e-commerce strategies to…

One of the highly anticipated events for e-commerce in Brazil is rapidly approaching – Children’s Day, or as it’s known in Portuguese, “Dia das Crianças”. This occasion presents a prime opportunity for parents to purchase gifts for their children while sharing quality time together. The outlook for 2023 is remarkably positive, with projected sales surpassing…

For international brands and retailers seeking to boost sales in new markets, venturing into Latin America’s marketplaces is undoubtedly a promising choice. Now, let’s delve deeper into Mercado Libre: What exactly is this marketplace? Why should you prioritize its expansion? And how can you begin your journey here? What’s Mercado Libre? Mercado Libre is the…

Fathers’ Day (Dia de Pais in Portuguese) is one of the most anticipated dates on the Brazilian e-commerce calendar. It is often the perfect opportunity for retailers who sell men’s fashion, men’s grooming products, sports equipment, electronics, perfumes, watches, as well as other items in demand during this period. This article is aimed at helping…

After years of assisting US-based brands in expanding their presence and raising awareness in the Latin American market, we have compiled a comprehensive guide highlighting the key factors for a successful expansion. Regardless of the brand, these steps are universally applicable and should be followed diligently. By implementing these strategies, you can ensure a successful…

What is Magalu? Magalu marketplace is the online shopping site for Magazine Luiza, among Brazil’s largest retail chains. Magazine Luiza operates more than 1100 physical stores across Brazil and employs over 30,000 people. The Magalu marketplace has become one of the largest and most popular sites in Latin America, attracting approximately 100 million monthly visitors,…

Hot Sale is one of the biggest online shopping events in Latin America. During Hot Sale, multiple brands and retailers offer discounts through their websites or online marketplaces.  In a bid to encourage online sales, these discounts are only available online during the Hot Sale event. This annual event is officially held in multiple countries,…

We are just a few weeks away from Children’s Day in Mexico, a festivity that promises a huge volume of sales and opportunities for cross-border eCommerce. There are 39.2 million children and teenagers from 0 to 17 years of age residing in Mexico, representing 32.8% of the population. If you’re a retailer that sells toys…