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Unveiling Latin America’s Toy Market: Fueled by E-commerce Growth
Latin America has become a hyperconnected market with the world, bringing forth new opportunities for the development and growth of the toy industry. The toys and games industry was valued at $5 billion in 2021 and is expected to reach $11 billion by 2027, with an average annual growth rate of 12.9%, according to StrategyHelix.…
Read MoreExploring Brazil’s Beauty Culture and Its Significant Impact on E-commerce
Brazil boasts the largest market for cosmetics and perfume consumption in Latin America and ranks among the largest markets globally. Brazilian culture is distinct and inclusive; both men and women prioritize their physical appearance and are inclined to experiment with various products for their skin and hair. The e-commerce sector has greatly benefited from this…
Read MoreFrom Rights to Revenue: Exploring the Impact of Consumers’ Day on Latin American E-commerce
Consumers Day serves as an annual celebration dedicated to upholding consumer rights. Its roots trace back to the United Nations declaration in 1983, inspired by a speech delivered by John F. Kennedy on March 15, 1962. While initially rooted in the United States, this celebration was embraced by all Latin American nations, including Brazil, Mexico,…
Read MoreDiscovering Mexico’s Top 5 Marketplaces for B2C Retail
Marketplaces have emerged as the preferred channel for online sales. In Mexico, these platforms are the top choice for consumers, offering convenience, variety, flexible payment options, and irresistible discounts. But they’re more than just places to shop – they’re also the perfect platforms for global businesses to showcase their brands to millions of potential customers.…
Read MoreBrazil’s Top 10 Marketplaces for Online Selling
Marketplaces play an integral role in driving the digital transformation of Brazilian retail. In recent years, they have evolved into a pivotal mechanism for business expansion, even for brands with established online platforms, while also serving as a pathway for growth and customer acquisition for smaller online players. With over 80% of ecommerce sales occurring…
Read MoreHow Marketplaces are Shaping E-commerce in Latin America
The rapid growth of e-commerce in Latin America owes much to the development and expansion of marketplaces. These platforms stand out as the preferred channels for Latin American consumers, driven by factors like convenience and diverse payment options. For global brands and retailers eyeing expansion opportunities in Latin America, diversifying their product presence across marketplaces…
Read More7 Keys to Successful Business Expansion in Latin America in 2024
Beyond the beauty of its landscapes and diverse cultures, Latin America is a hotspot for global business growth, particularly in the booming realm of e-commerce. However, making it big in this dynamic market is more than just getting translations right. It’s about really understanding market potential, what consumers want, and the rules you need to…
Read MoreList of the fastest-growing international marketplaces
When planning for international expansion opportunities, it is crucial to identify the marketplaces experiencing rapid growth, as they offer better sales opportunities. This article aims to shed light on the fastest-growing international marketplaces across Latin America, Europe, and Asia. International Marketplaces in Latin America Why begin with Latin America? This region stands out for marketplaces’…
Read MoreCross-Border e-commerce: Key Insights for 2024
These years have proven to be revolutionary for e-commerce. We saw the rise of social commerce, significant investment in online advertising, AI-driven technology, and cross-border opportunities in new regions. In the United States, new doors have opened in Latin America, democratizing online channels and marketplaces for selling. Amazon extended its presence to Latin America, providing…
Read More2023 Christmas Shopping Trends in Brazil
November was busy with Black Friday and Cyber Monday deals. As the year ends, one of the most important times for online shopping in Brazil is approaching: Christmas. People look forward to exchanging gifts with loved ones during this season. Christmas has become a big deal in online shopping, with the share of sales increasing…
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