Ads & Key Tactics to Grow Your Marketplace Sales in LatAm

Listing a product on a LatAm marketplace is only step one - visibility and pricing strategy are what actually drive sales. This session breaks down how nocnoc's sellers use sponsored ads, discount campaigns, and pricing tools to grow GMV.

Sponsored product ads:

• Campaigns work like Amazon PPC: pick SKUs, set a daily budget and cost-per-click, and only pay when a shopper clicks.
• Listing quality determines ad efficiency - a real example: a chair-cover listing with a photo of just "a chair" got clicks from confused shoppers who left without buying, but the seller was still charged for those clicks.
• Track ROI as GMV generated versus ad spend; if spend outpaces return, the listing (not just the ad) needs to be re-evaluated.
• Result example: one optimized ad campaign delivered 38% GMV growth and 50% order growth.

Discount campaigns and marketplace exposure:

• Marketplaces share upcoming commercial events in advance so sellers can submit discounted SKUs - Hot Sale (Mexico, Argentina), El Buen Fin (Mexico), and Black Friday are the highest-traffic ones.
• Placement options include home banners, category banners, an exclusive monthly banner for imported goods on Mercado Libre (which drove a 500% sales increase versus a normal day), an international-products landing page, and lightning deals/deal-of-the-day (24–72 hours, requiring the most aggressive pricing on the market).

Buy box and pricing tools: nocnoc's internal seller tool shows where a seller's price ranks against other nocnoc sellers and against the marketplace overall - critical, since winning the buy box on platforms like Mercado Libre directly drives traffic and conversion.

Account management in practice:

• Expansion opportunities: matching marketplace demand trends (e.g., K-beauty, trending character merchandise) against a seller's existing catalog.
• Inventory monitoring: an out-of-stock SKU is automatically paused and loses all visibility until restocked.
• Standing out against local sellers: ads, brand stores, coupons/flash sales, prime placements, and influencer support for new launches.