How The Perfume Spot Surpassed Its Revenue Goals in Latin America

The Perfume Spot, a US-based online fragrance and beauty retailer, partnered with nocnoc to expand sales into Latin America after determining the regulatory, logistics, and compliance requirements were too resource-intensive to manage alone. nocnoc managed the cross-border e-commerce process end to end. Since launching, CEO Steve Kraidman reports the company has surpassed every revenue goal it set for the region, with demand continuing to grow.

Hear directly from The Perfume Spot’s CEO Steve Kraidman on expanding into Latin America with nocnoc.

The Perfume Spot was founded in 1999 by brothers Steve and Jeff Kraidman, building on experience from the New York and New Jersey wholesale fragrance business they had run together since 1986. Over the years, the company grew into a trusted online destination for fragrances and beauty products, built around selection, value, and customer service.

The Challenge

Before working with nocnoc, The Perfume Spot’s business was focused almost entirely on shipping within the United States. The team knew there was strong demand for their products internationally, particularly in Latin America, but expanding into the region on their own would mean navigating complicated regulatory, logistical, and compliance requirements, the kind of work that would pull focus away from running the core business.

“We were afraid and not sure about it. We put it off for a little while, and you guys were persistent, which worked out really well for both of us, I feel.”

Steve Kraidman, CEO of The Perfume Spot

The Solution

nocnoc gave The Perfume Spot a simpler path into Latin America, handling the complexity that would otherwise have required time, resources, and expertise the company didn’t have in-house. That let the Perfume Spot team keep its focus on running and growing the core business while reaching new customers in the region.

“What surprised us the most here is the simplicity, the entire process, how much you handle behind the scenes. We didn’t have to become experts in selling into Latin America. We didn’t have to do any translations or worry about all the stuff that usually comes with international expansion. Your team takes care of so much of the complexity, it made the experience a lot easier than we initially expected.”

Steve Kraidman, CEO of The Perfume Spot

Results

For Steve Kraidman, the clearest measure of success has been revenue. The Perfume Spot set growth goals for what the Latin American market could contribute to the business, and according to Kraidman, the company has surpassed every one of them.

“We’ve literally surpassed every revenue goal we’ve set. It’s been exciting to see the demand for our products and watch the business continue to grow beyond our initial expectations. The results validate our decision to expand into Latin America, and it’s shown us just how much potential there is in the region. It’s not flat, it keeps growing.”

Steve Kraidman, CEO of The Perfume Spot

Would you recommend nocnoc?

Kraidman’s advice to other brands considering Latin America echoes his own experience: don’t wait longer than necessary.

“If you have products that customers in Latin America want, the opportunity’s there. nocnoc just makes entering the market easier than trying to figure out everything on your own. Anybody considering going into Latin America, I would say don’t wait. The opportunity is worth pursuing, especially if you let nocnoc do the heavy lifting.”

Steve Kraidman, CEO of The Perfume Spot

Asked to describe the partnership in one sentence, Kraidman summed it up simply: working with nocnoc has been profitable, easy, and enjoyable, and it made expanding into Latin America simpler than the company ever expected.

Book an exploratory call to learn how nocnoc can help your brand manage catalog integration, logistics, customs, and payments across 20+ Latin American marketplaces.