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Latin America offers immense opportunities for global toy brands and sellers seeking expansion. Over 20% of the population shows a strong preference for international brands and characters, mainly discovered through digital platforms. Marketplaces play a vital role, with more than half of all toy sales occurring through them. These platforms became indispensable for anyone looking to enter this dynamic market.
What's Inside
- Understand market changes and trends over time
- The current market size and key contributing factors to its growth
- The influence of international brands and licensed toys
- The opportunity for global toy brands and merchants in Latin America
And more!
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