What is Consumers’ Day in Brazil? – eCommerce Strategy
Consumer's Day in Brazil is an annual eCommerce event that takes place on March 15th each year. It is considered the Black Friday of Q1 due to its high sales potential. Numerous brands from various industries are taking advantage of Consumer Day to offer discounts and...
Cross-border eCommerce: challenges of selling online in Latin America
Latin America: A promising region to increase online sales The Latin American eCommerce market has seen tremendous growth in the post-pandemic era. According to data from eMarketer, the market is valued at 362 billion USD and is expected to continue growing at a rate of 25%...
What are the advantages of cross-border selling through online marketplaces?
Cross-border eCommerce has witnessed exponential growth in Latin America over the last few years. According to AMI (Americas Market Intelligence), cross-border eCommerce revenue will expand by almost 45% in 2022 - nearly 10% higher than the domestic eCommerce market at 36%. That is mainly due...
Singles’ Day: the new “Black Friday” to boost online sales in Latin America
November is by far the best month for online sales. Over the years, consumers liked the idea of getting huge deals before Christmas, and thus Black Friday and Cyber Monday became popular in Latin America. However, there is another commercial day that is gaining awareness and...
What’s the importance of Black Friday in Latin America?
Since its creation in the early 1960s, Black Friday has proven to be the most popular shopping event in the United States, and over the years, this important American tradition has spread throughout the world - and Latin America was no exception.During the past years,...
How to sell and succeed in Brazilian marketplaces
When compared to other Latin American countries, Brazil definitely stands out. It boasts the world’s sixth-largest population, with over 212 million people, the eleventh-largest economy, and the tenth-largest eCommerce market. It also makes up a third of Latin America’s population as well as a third...
5 hidden costs of selling online in Latin America
With over 650 million consumers, a 4.7 trillion USD economy, and the fastest-growing regional market for eCommerce, it’s no wonder you’re trying to expand your business into Latin America. This region has several large, emerging economies like Brazil, Mexico, Colombia, and Chile, with untapped opportunities...
4 keys to sell online in Latin America in 2022
Although stories of political turmoil and economic instability tend to make the headlines, Latin America is a dynamic region, with a thriving middle class and hundreds of millions of consumers that are increasingly going digital. For those who seek to venture beyond traditional markets like the...